Section 57 The first step is successful

When Lu Weimin put the selected photos in front of Shen Zilie and Zhou Yuming, Shen Zilie and Zhou Yuming couldn't help but be attracted by this series of pictures.

It is true that the things made by professional photographers are not comparable to amateur photographers, Lu Weimin is still happy that he is wise, and specially invited from Changzhou Photography Agency to Nantan to shoot, shooting in the morning, noon and evening, both from a distance and from a close distance, especially the good ecology of the kiwifruit orchard in the Nantan Hill District is quite vividly expressed.

Shen Zilie and Zhou Yuming were both shocked by this series of photos, and of course, they were even more shocked by Lu Weimin's series of ideas and plans.

Although Lu Weimin proposed to carry out some propaganda in Changzhou before, Shen Zilie also agreed, and even told Lu Weimin the address and phone number of his wife who worked in "Changzhou Daily", but he did not expect that this series of advertisements proposed by Lu Weimin would be so colorful and impactful.

"Xiao Lu, do you mean that you plan to let the supplement of Changzhou Daily publish an introduction to the nutrition and eating methods of kiwifruit?" Shen Zilie put down the plan written by Lu Weimin in his hand, and subconsciously took a breath.

"Well, in fact, it's not an introduction, it's just a little essay essay, I handed it over to Sister Zhang, Sister Zhang read it, and said it's okay, she's helping me polish it. Lu Weimin replied respectfully.

Shen Zilie already knew about this, and his wife called him, saying that the young man in front of him had a broad mind, a quick response, and his writing was not bad, he was a good seedling, especially when he proposed to use this kind of essay prose in the "Changzhou Daily" to advertise in disguise, it was simply a stroke of genius.

"Then you still plan to use this kind of printing to promote kiwifruit?" asked Shen Zilie thoughtfully.

"Secretary Shen, that kind of essay prose can only be regarded as a kind of soft advertising, I don't know how effective it is, at most it is for Nantan kiwifruit to play fame, this kind of printed advertising is more influential for ordinary consumers, the two ways are used together, I think it can bring a relatively large impetus to the Changzhou kiwifruit consumer market, which will also help our Nantan kiwifruit to make a name for itself in Changzhou, occupy and consolidate the market. Lu Weimin explained with a smile.

"Then what's the point of you hiring a professional photographer to take these photos?" Zhou Yuming couldn't help it.

He gave Lu Weimin the power to run this matter during this time, and his heart was also up and down, especially when he heard that the Agricultural Bureau sent a little girl who had just graduated from college, and the Commercial Bureau sent the annoying second bastard Chang Chunlai over, which made Zhou Yuming even more angry.

However, Lu Weimin didn't seem to feel anything, and he only stayed in Nantan for two days before going to Changzhou to run the market, and he couldn't get in touch, and he didn't come back until a week passed.

"Director Zhou, we have 400,000 kilograms of kiwifruit to sell in Nantan, we are now calculating, even if the batch of kiwifruit ordered by Factory 195 and Changzhou Iron and Steel Plant is finalized, according to six kilograms per box, it is only 1230,000 kilograms, we have calculated it in the market in Changzhou, and it is conservatively estimated that there will be 50,000 to 100,000 kilograms of sales, but there are still nearly 200,000 kilograms without a place to go, so we have to go to Beijing and Shanghai to run the market, but I am not familiar with the place over there, maybe people have not even heard of the name of our Nantan place, why believe usThen we have to do enough superficial articles, like these promotional materials I plan to use the most haode coated paper to print out, even if it is blown to the sky, at least we have physical pictures to corroborate, not empty words, welcome them to verify. ”

Lu Weimin's trip to Changzhou solved the sales of more than 100,000 kilograms of macaques, which surprised Shen Zilie and Zhou Yuming, but Lu Weimin and Su Yanqing are both from Changzhou, and some of the doors are also reasonable, but this follow-up series of plans made Shen Zilie and Zhou Yuming aware of Lu Weimin's unusualness.

It is suggested that the county will plant kiwifruit farmers together to set up a kiwifruit professional planting cooperative, and then the county will set up a modern agricultural development company, specially registered regional trademarks, printing and packaging, publicity and advertising, and then contact the sales channels inside and outside the province, unified sales, all of which are carefully planned and meticulous, reasonable, can you imagine that this is a new tender performance that has just graduated from college?

Shen Zilie took a breath, and the pen in his hand tapped lightly on the notebook, "Xiao Lu, as you said, relying only on the market in our province, I am afraid that it will be difficult to digest our kiwifruit in Nantan, but the markets outside the province such as Beijing and Shanghai may not even set foot in our commercial system, and now it has only been more than ten or twenty days, are you sure?"

"Secretary Shen, I'm not sure about this, but you can't try it, the provincial market is so big, this is already the limit we can think of, and opening the market outside the province is also a necessity, otherwise after this year, next year Nantan kiwifruit will enter the peak production period, according to the law The output will increase by at least 60 to 80 percent, that is, at least 250,000 kilograms, if you do not open up the market outside the province as soon as possible, next year may face greater pressure. Lu Weimin said quite calmly.

The shock in Zhou Yuming's heart is indescribable, this Lu Weimin really just graduated from college? How can he feel like a character who has been rolling in the business field for many years, how can he understand these agricultural product marketing market problems so thoroughly and think so far?

At least he, the director of the agricultural office, didn't think about it so far and so deeply, or even if he thought of it, he couldn't figure out a good solution, how could this guy think of it and plan a countermeasure?

"Then what are you going to do?" Shen Zilie didn't ask much, he didn't doubt the use of people, he didn't need to suspect people, since he decided that Lu Weimin was a material that could be made, he was relieved and boldly handed over this matter to Lu Weimin, not to mention that Lu Weimin was also quite sensible, every planning action was reported in advance, and every link was also very thoughtful.

"I plan to let Chang Chun to be responsible for the implementation of the contract performance of the 195 factory and Changgang, and at the same time to contact the sales of Changzhou, the publicity of Changzhou and Su Yanqing have basically been contacted, packaging and printing Changchun has also been basically implemented, only need to find someone to implement it, can be handed over to Chang Chunlai, here please Director Zhou to take the lead in the establishment of this Nantan kiwifruit production cooperative, originally this economic cooperative should be selected by these farmers themselves to be in charge of the drop, but now the time is too tight, and the second involves hundreds of farmers in Nantan, and it is unrealistic to let them choose the right person to estimate for a whileThe main job is to supervise the farmers to pick kiwifruit and sort and pack, one is to pack the number of boxes must be sufficient, and the other is to ensure that the quality of the kiwifruit is consistent as much as possible, and to ensure the quality, which is the first shot of our Nantan kiwifruit going out, and it must be fired, so as to help us sell kiwifruit brand next year. ”