Chapter 567: Training
Rong Jintang's idea coincides with Su Qi, the new company is established, if it can't get up in the early stage, then it is basically impossible to support the company's operation in the later stage. Pen × fun × Pavilion www. biquge。 info
Therefore, Su Qi and they must use the first batch of products to promote the signboard of Qiancaotang.
Women have a heart for beauty, so women are a huge consumer group, of which cosmetics occupy most of the market, if the first batch of products of Qiancaotang can capture the hearts of women, then the brand of Qiancaotang has been successfully launched, this trick, Su Qi has already done experiments, and it is very successful.
The difference is that in the past, in Qiancaotang, it was done on a small scale, but now he wants to expand the scale tenfold, or even a hundredfold.
"That's what I mean, I've done a survey, women since the age of 13 or 14, will use cosmetics, after the age of women, the probability of using cosmetics is 93%, and most people have a certain misunderstanding of the market, thinking that the older the woman, the lower the chance of using cosmetics, in fact, on the contrary, women over the age of 35, the probability of using cosmetics is 98%. ”
Rong Jintang's homework was not done in vain, since he was invited back by Su Qi, he had to be worthy of Su Qi's dowry.
"I do have an idea. Ye Weiyang said.
Su Qi doesn't usually see Ye Weiyang use cosmetics, could it be that this woman actually has a girl's heart?
"Weiyang, you come and listen. Su Qi also wanted to know what kind of advice Ye Weiyang would give.
"Jintang just mentioned the age group, each stage of women's skin is different, so the cosmetics used are also different, we can make different products according to different age groups, and even according to the requirements of customers. Ye Weiyang said.
Rong Jintang's eyes lit up, "This idea is simply great! We can not only launch customized services, but also customize them specifically for VIP customers, as long as the product is useful, they will be willing to spend this money!"
Su Qi also agreed with Ye Weiyang's idea, he couldn't imagine that a woman who usually doesn't use cosmetics could make such a delicate suggestion, a woman is really a strange creature.
"After the product is made, what price do you think is good?" this is the question that Su Qi is most concerned about.
Rong Jintang explained: " Since our products are made according to different age stages, then people of different ages have different purchasing power, so our products can also be set according to the age group, I have done some surveys, for teenage students, such as 188 yuan The price is appropriate, and for girls who have just graduated and are looking for a job, they will pay more attention to makeup to increase their impression points, and will also help them make friends with the opposite sex in the company, so the price at this stage can be slightly higher, such as 388 yuan to 688 yuan, as for women after the age of 30, their price will be higher, I initially set it above 988 yuan, no cap。 ”
Su Qi was dumbfounded when he heard this, and they all said that women's money is easy to earn, and it seems that this is really not false at all.
In terms of price, Su Qi and the others discussed it, Rong Jintang's investigation is still reliable, this price He Hui and Bai Ning can accept, as for Ye Weiyang, it can be ignored.
"By the way, in addition to these products, I also wanted to launch a product that specifically addresses the removal of human scars. Su Qi added at the end.
For men, there may be masculinity, but for women, it is an absolute disaster, even if it is a cold woman like Changsun Yan, she doesn't like to leave scars on her body, let alone other women?
So in addition to cosmetics, Su Qi also wants to launch products that specifically remove scars.
"Brother Qi's suggestion is very good, but we are not only for the product, but more importantly, the effect, as long as the effect is good, our products will definitely have a market. Rong Jintang said.
"Leave this aspect to me, there will be no problems with my formula, tomorrow I will go and talk to Gu Han about the first batch of products, Brother Rong, do you think this first batch of products, how many samples and actual products are suitable for us?" Su Qi asked.
"Has Brother Seven ever heard of hunger marketing?"
When it comes to meditation and chanting, Su Qi still has some experience, but when it comes to business, Su Qi doesn't know anything, and he has never heard of hunger marketing.
Rong Jintang explained simply, although Su Qi didn't know how to do business, his brain reacted very quickly, and as soon as Rong Jintang mentioned it, he understood what was going on.
Su Qidao: "Brother Rong means that our first batch of products can't do too much, so that customers have a psychology that wants to buy, but can't buy, and then once we launch the product, it will definitely be able to urge them to buy enthusiasm?"
"Brother Qi is only half right. ”
"Half?"
"Hmm. Rong Jintang nodded, "Our first batch of products, naturally, can't fall too the supply of products, otherwise no matter how good the product is, it will be forgotten after a long time, after all, the launch of new products will always attract people's attention." ”
"What does Brother Rong mean?" Su Qi was stunned at this moment.
"We must manufacture a sufficient amount of products, but these products can not be all disclosed, but only a part of the public, the rest is temporarily hoarded, and so on after our products are launched, the planned part of the sale is almost, and then we accept customer reservations, and promise a short period of time will be delivered to the product, come and go, we have the contact information of customers, but also borrow the platform to promote our products, deepen the impression of customers, this batch of customers, we can send some samples of the next batch of new products, completely retain customers。 ”
Su Qi simply admired Rong Jintang so much, he was really right at the beginning, Rong Jintang was really good for business, so bad, ahhh
Everyone agreed with Rong Jintang's proposal, originally Guo Chong's foursome was still a little unconvinced by Rong Jintang, several of them followed Su Qi to fight across the country, Rong Jintang suddenly came out and wanted to share the same shares with them, Guo Chong Although they didn't say it, they always had some taste in their hearts, and Rong Jintang's words at this time made them completely change their views on Rong Jintang.
The next time is to discuss some trivial matters, and soon, Xiao Hong also arrived.
"I'm sorry, I'm late. As soon as Xiao Hong entered the box, her eyes didn't dare to look at Su Qi.
There was only one empty seat next to Su Qi in the box, Xiao Hong had no choice but to go over and sit down, Su Qi looked at Xiao Hong, what kind of eyes did this woman have?
Looks like it's time to go back and train well!(To be continued.) )