Taking the high-speed train from the magic capital to Shijiazhuang, all the scenery passed by Zhang Jie like a mirage! Zhang Jie still decided to give it a try.

On the second day, Zhang Jie came to the 360 studio hall of River Provincial Satellite TV.

Because the program staff was not complete yesterday, the recording did not start smoothly, and after Zhang Jie came, Han Hong immediately notified Sun Nan, who lived in the hotel next door.

The whole filming was completed overnight, and the top singer and Zhang Jie, who has unlimited potential, burst out with dazzling sparks in the show.

Card!

The on-site director Zhang Le shouted to stop, he was quite satisfied with today's shooting.

"Jiang Yang, I think our ratings in this episode will definitely be the first. ”

Jiang Yang took a look at the recording, and the whole shooting was really eye-catching, and the singing of the three singers sounded like a spring breeze.

Sun Nan went to hang out with Han Hong next, and Jiang Yang asked Ah Hao to take Zhang Jie to the backstage to rest first, he had more important things to do now.

"The recording is over, Director Zhang, Editor Gu, and then work hard for your post-editing and production. I'm going to go to the director now."

"What are you looking for the director?" Gu Tao asked curiously.

"The show goes on, the celebrity appearance fee, and various expenses need to have a source, this time we will broadcast the advertising space at the end of the pre-sale, and I want to hold another advertising investment. ”

Saying that, the people of Jiangyang have already rushed out...

I want to sing with you that the first issue won the second place in the national ratings, with this good result, the second issue will start again, Jiang Yang knows that it is bound to attract more attention.

If there is attention, there will be a market.

Before the start of the show, Jiang Yang only sold three title sponsors, in order to continue to add a few end credits after the show became popular.

Although the end of the film will not be broadcast in the program, the rolling screening on the TV screen after the program also has a certain publicity effect.

In addition, the advertisements in the middle of the programs broadcast by Hesheng Satellite TV have never been a place for advertisers to touch, and often only a few thousand yuan a piece is sent to some small companies. Therefore, the audience always sees small advertisements such as shampoo and cold particles on the middle advertisements of River Province Satellite TV.

But this time, Jiang Yang also wants to increase the advertising price of this link, as the producer I want to sing with you, Jiang Yang is not simply pursuing profits, a good column, it is bound to increase the advertising price with the tide.

To put it bluntly, the value of the column is also reflected in the advertising profits, such as the happy base camp of later generations, top variety shows such as Running Man, and a single advertisement costs hundreds of thousands.

I want to sing with you about the production of such a gold medal column, which has created an achievement that has not been achieved by Hejiang Satellite TV for many years, and there is no reason why it will not increase the price at this time.

has been dormant for a while, and now, Jiangyang undoubtedly has the right to speak on River Provincial Satellite TV.

He was going to get something tangible for himself.

In 05, the river provincial TV station, or the traditional production and broadcasting integration model, that is, the TV station and the producer team eat a big pot of rice, unified by the station people, out of the program, including advertising investment, and such a model is not only not conducive to program innovation, but also for the producer itself, it is also a kind of exploitation.

Jiang Yang relied on I want to sing with you to get the second place in the national ratings, even if not for himself, he has to fight for the welfare of the creative team I want to sing with you.

Seeing Jiang Yang coming to his office, Ma Laishun was extremely enthusiastic, but hearing Jiang Yang's words, Ma Laishun's face showed a complicated expression.

Separation of production and broadcasting?

This word Ma Lai Shun is not new, such as Hu Province Satellite TV, Star TV is now a mode of separation of production and broadcasting, the so-called separation of production and broadcasting is that the producer and the TV station, that is, the broadcast organization, are managed separately and operate separately.

This also includes the spin-off of advertising operations and the establishment of specialized agencies.

At present, Jiang Yang's proposal is to separate advertising and production from the TV station, and the producer is independently responsible for the development and operation of the program, and the overall management of advertising investment and income, and the final profit is also distributed by the TV station and the production team in proportion.

He Provincial Satellite TV has been in place for so many years, and it is a management model that integrates production and broadcasting, and everyone has long been accustomed to the production mode of acquisition, editing and broadcasting. In addition, the integration of production and broadcasting is compatible with the traditional planned economic system and the simple mode of program reproduction, and it plays a positive role in organizing and mobilizing all production links to carry out major propaganda and reporting, overall planning and guidance of programs, and safe broadcasting.

In order to closely surround the banner of radio and television, Hejiang Satellite TV never thought of introducing the separation of production and broadcasting of imported products from the West.

Ma Lai Shun didn't make a tone for a long time, Jiang Yang understood that asking him to give up his absolute leadership of the show at the moment was tantamount to scraping his flesh.

In fact, Jiang Yang didn't really want Ma Laishun to accept this system this time. After all, his old thinking needs a period of transformation. Now, he didn't get angry, and it was already all right to slap the table and stare at him.

"Director Ma, it doesn't matter if you don't agree to the separation of production and broadcasting for the time being, but, at the moment, I want to sing with you in the ratings, we must raise the price code of the advertisements broadcast in the middle of the program, as far as I know, the advertisements of our station are 2,000 yuan each, and now, an advertisement is 20,000 yuan, and an advertisement with the most recent broadcast time is 50,000. Also, I want to add a few scrolling text ads to the end of the credits I want to sing with you, and one ad costs 10,000 yuan. Next, the station will hold an advertising bidding meeting for me to sing with you and implement this matter! I came this time mainly to get the director to agree to this, so that I can arrange for the team to immediately attract investment. On the 27th of this month, I want to meet you in the second installment of the song I want to sing, and the time is very short. ”

Jiang Yang handed over a document, and Ma Laishun took it and glanced at it, his face embarrassed.

There is no way, Jiang Yang invites celebrities to participate in the recording of the show, and people's appearance fees are often tens of thousands, hundreds of thousands, if there is no real money, the show cannot operate for a long time, the wool is out of the sheep, and Jiang Yang can only pick it from the show.

Ma Lai Shun was somewhat suppressed by Jiang Yang's courage, although the price increase was a good thing for Taili's increase in revenue, but Ma Lai Shun was a little bit of a gain and loss.

He is still struggling with the separation of production and broadcasting, which is a hotly discussed topic in the reform of the internal mechanism of radio and television media in recent years.

At last month's leadership meeting, the separation of production and broadcasting was expected to be a panacea for the problems of radio and television. In the context of China's marketization, the form of production and broadcasting is separated, and the key is that separation can better introduce the competition mechanism. Speaking of which, this is actually turning the leader's final say into the market's final say.

This is also the essence of the reform of "separation of production and broadcasting".

But the leader doesn't even care about what he says, and natural power is suspected of being hollowed out.

"Director Ma, do you agree? If you don't agree, I will ask the station to fund the celebrity's appearance fee, and I haven't settled the celebrity appearance fee for this second issue. Jiang Yang's urging voice came again.

"Ah, agreed, agreed. Ma Laishun hesitated, and at the urging of Jiang Yang, he had to agree.

"Okay, then thank you first, Director Ma. Coming out of Ma Lai Shun's office, Jiang Yang handed over the matter of advertising and investment to Zhang Le and Gu Tao.

He went backstage and chatted with Zhang Jie, who was waiting, for a while, without him, he just talked about his life ideals and music experience.

Jiang Yang, who has experience in pop music in later generations, naturally admired Zhang Jie in his conversation, and the two left contact information for each other, which was also convenient for future communication.

Before Zhang Jie left, Jiang Yang also told the other party that if he was not happy in Shangteng Entertainment, he could find himself, and with some of Jiang Yang's resources, he expressed that he would try his best to help Zhang Jie.

may be because later generations like Zhang Jie's songs, and Jiang Yang has an inexplicable good impression of Zhang Jie in this life.

Zhang Jie took the car back to the magic capital, and Jiang Yang flew to Chang Yu that night.

Changyu got off the plane at Huanghua Airport, and Jiangyang took a taxi straight to the Golden Eagle Cultural City. The 18-in-12 match will start tomorrow, and the youth hostel is already filled with an atmosphere of fighting and fighting.

Some of the top 18 players practiced oral broadcasting in the corridor, some practiced their talents in the room, and the like, like Du Haitao, were eating, and in his words, only when they were full could they have the strength to compete. And with the night when Jiang Yang and Du Haitao had dinner together, the 1200 studio at dawn ushered in the showdown of the top 18.