For these, Chen Feng actually doesn't care too much. Pen & Fun & Pavilion www.biquge.info

It's just a game, if you play well in a game, the media thinks it's a hot spot and will chase you one after another, but when you don't perform well in the next game, you don't perform well in a few games in a row, and you fall into a trough, then the media that praised you before will often be the first to stand up and step on you.

The reality is like this, so Chen Feng rarely pays attention to these.

"Turn off the TV, I have something to talk to you about. As soon as Chen Feng's voice fell, Smith called, saying that there was something wrong, and Chen Feng was about to look for him, so he called him over.

A short time later, Smith arrived, and Christine changed into a professional dress.

The three of them sat on the couch.

"Smith, you speak first. Chen Feng spoke, "What are you looking for me?"

"That's right. Smith pulled out a folder and began, "Your game against the Warriors yesterday was very good, and your performance was very good, which not only increased your popularity a lot, added a lot of fans, but also made some companies excited." ”

"You know, originally because you were only willing to sign a one-year contract, and some companies that were too small for us to work with, there was no commercial endorsement contract. ”

"But after yesterday's competition, to be exact, today, the company received a lot of calls, all of which were from some relatively large companies, and they all said that they wanted to ask you to endorse, and the contract could only be signed for one year. After Smith finished speaking, he looked at Chen Feng expectantly.

It's only signed for one year, it's still a big company, and the contract is very good, so it's definitely impossible to change to other rookies.

Even if it is this year's champion show Downs, it is absolutely impossible to have such treatment.

These, partly because Chen Feng's performance is really amazing, several preseason games, an average of nearly two doubles per game, and yesterday against the Warriors, he played a superstar style, personally cut 36 points and 7 assists, and reversed and defeated the Warriors when everyone was not optimistic.

The other part is because Chen Feng is a Chinese.

As we all know, Huaxia is the most populous country in the world and a huge market that any company can salivate over. As a Chinese person, Chen Feng can make them gain a greater share in the Chinese market if he becomes the spokesperson of his products.

For any company, this is an irresistible temptation, and many companies have approached Chen Feng before, including Coca-Cola and Dodge.

Of course, the previous request for Chen Feng to sign only for one year scared everyone away, but with Chen Feng's performance and popularity, those people changed their minds.

Judging from now, even if it is a pity to sign only for one year, if they don't sign, they will feel even more pity, so they come to the door one by one.

In fact, Chen Feng also expected this, so he was not very surprised, thought for a while, and said to Smith: "What are the companies?"

"Coca-Cola, Dodge, Ford, Land Rover, Reebok, but also Tissot, Omega. Smith opened the folder, "These are big companies, and they are willing to respect your wishes and only sign for one year." Among them, Dodge, Ford, Reebok, Tissot, these offer are not very high, about 80-1.5 million US dollars a year. ”

"Coca-Cola, Land Rover, and Omega offer a higher price, about $100-$200 a year. However, all of these companies are asking for a right of first refusal. In other words, after the end of the one-year contract, you can renew the contract first. ”

"Hmm. Chen Feng nodded, indicating that he understood.

The so-called right of first refusal is somewhat similar to the NBA's matching contract, which is not just the end of a one-year contract, the company can renew your contract first, which also includes a matching offer.

For example, Coca-Cola, their opponent is Pepsi, if Chen Feng signs a contract with Coca-Cola, then after the one-year contract expires, he can sign contracts with other companies, including Pepsi.

But there is one point, Coca-Cola can match the contract given by Pepsi, for example, Pepsi gave Chen Feng 10 million for 3 years, then Coca-Cola also gave 10 million for 3 years, under the same contract, Chen Feng must give priority to signing a contract with Coca-Cola.

In this way, Coca-Cola occupies the initiative, Pepsi gives 10 million, they can also give 10 million, Pepsi gives 15 million, they can also give 15 million, as long as they want, they can match the offer, under this premise, Chen Feng must sign a contract with Coca-cola.

Of course, if Pepsi gives 20 million, Coca-Cola feels too much and is unwilling to give so much, Chen Feng does not need to fulfill the contract, and can still sign a contract with Pepsi.

This right of first refusal can be seen as a kind of importance that Coca-Cola attaches to Chen Feng, and they would rather give a higher offer than other companies in exchange for the right of first refusal, that is, they plan to cooperate with Chen Feng for a long time.

Another example is Dodger, Ford, Reebok, Tissot, they give a lower offer, and do not have the right of first refusal, this is a hammer deal.

For these companies, all they want is Chen Feng's year.

The disadvantage of this is that if Chen Feng plays a good job and is better next year, then they will pay a greater price if they want to renew Chen Feng's contract next year. The good thing is that once Chen Feng can't get results, then they can save some money in this year's contract.

As for how cost-effective, there is no fixed statement, everything is still risky, it depends on whether you dare to bet.

"Coca, Land Rover, Omega, one is Coke, one is a car, one is a watch. Well, there's nothing wrong with that. Chen Feng nodded and said, "Just these three, you can handle the contract." Forget about the rest, they are not sincere, and I am not interested. ”

"By the way, what about Nike, Adidas?" Chen Feng asked again.

Just as he chooses Cota, Land Rover, he prefers to work with large companies, and companies that focus on long-term cooperation. But he won't sign a long-term contract, which guarantees that he can raise the price at any time and that the contract won't be too rubbish.

And as a basketball player, it is impossible not to pay attention to Nike, Adidas.

"This ...... They haven't heard from that side yet, so maybe they're still waiting. Smith said, "It's you, a few sporting goods companies have also sent invitations, and the offers are not bad, I think you can consider it." ”

"In addition, there are some small and medium-sized companies that give endorsement contracts that are not too low, and they are only signed for one year. I'll pick out a branch and see if it's okay. ”

"Good. Chen Feng said, "These small and medium-sized companies should be carefully selected, and there must be no problems, otherwise it will be very troublesome later." As for the domestic sports brands in China, they will not take it for the time being, their vision is vicious, and they can always start at the right opportunity, but I am not in a hurry. ”

"Okay. Smith nodded in agreement.