In 2009, Xiangxiangpiao was being pressed by Youle step by step, and the status of the boss of the rivers and lakes may not be maintained at any time.

However, at this time, they decisively changed their previous strategic thinking, canceled the company's rice cakes, milk tea franchise stores and real estate business, and concentrated on making cup milk tea.

Moreover, Xiangxiangpiao also positions itself as a leader in the milk tea industry, and the classic advertising slogan "300 million cups are sold a year, and the cups can circle the earth when connected" came out at this time.

Because the advertisement was so deeply rooted in the hearts of the people, the brand of Xiangxiangpiao was very successful.

In the first half of 2009, the sales of Grace Music once caught up with Xiangxiangpiao, but in the second half of the year, it was left far behind by Xiangxiangpiao.

After that, the gap between the two sides became wider and wider, and Meili Le no longer posed any threat to Xiangxiangpiao in the industry.

Of course, these are all later words, and they have nothing to do with Mu Yuchen.

But now, Xiangxiangpiao is building a factory in Rongcheng, with obvious intentions, which is to open up the market in the west.

Rongcheng and Shancheng can be regarded as the two core cities in western China, where almost the entire western part of the country radiates.

And Mu Yuchen's earliest plan was to develop slowly in the west, and then enter the national market after he had a certain size, relying on the huge influence of Huaxia Good Voice to compete with these big brands.

But now, Xiang Xiangpiao obviously won't give him too long a chance to develop slowly.

Of course, Xiangxiangpiao set up a wholly-owned subsidiary in Rongcheng, and there is absolutely no intention of targeting Meizizi milk tea.

They may not know that there is such a brand as Meizizi milk tea in this world, which can be said to be purely accidental.

But after Mu Yuchen learned the news, it was as if he had been struck by lightning.

Once Xiangxiangpiao set her sights on the western region, Meizizi Milk Tea's previous plan can be said to have been completely disrupted.

Whether it is in terms of brand awareness or product perfection, Meizizi is not at the same level as Xiangxiangpiao.

However, this matter is still only a plan, it is said that Mr. Jiang is now in Rongcheng, and the Rongcheng government is negotiating with the Rongcheng government on land loans and recruitment, and once the negotiation is reached, construction will start immediately. ”

The news was brought by Tang Xiru, and it was obvious that she was on the side of Rongcheng and had some background, otherwise it would be impossible to know about this kind of thing casually.

"Thank you, I see. Mu Yuchen let out a sigh of relief.

If this matter is still in the negotiation stage, then it is better to say.

After all, it takes a while to negotiate, especially with the government, and often all aspects must be considered thoroughly, which is not so easy.

Mu Yuchen estimates that they are now negotiating, and it will be at least a week or two before construction actually begins.

The construction of the factory is faster than that of the residence, but it will take at least two or three months to be fully built, plus the inspection and acceptance, recruitment and training, and the official start of production of the Xiangxiang Piaorongcheng branch will be at least three months later.

Three months later, it will be July, which is the hottest time, and the people in the west may not have the habit of drinking hot drinks on hot days, so it will take at least half a year for Xiangxiangpiao to occupy the entire western market.

Of course, this is just Mu Yuchen's speculation to comfort himself.

In fact, as long as the cooperation is negotiated, Xiangxiangpiao can use the power of the government to promote Xiangxiangpiao milk tea in Chengdu.

It doesn't matter if the factory is not built, milk tea can be transported from the old factory!

With Xiangxiangpiao's strength, it may not take much time for them to occupy the entire Rongcheng market and even the entire western region.

In other words, the time left for Mu Yuchen may only be two or three weeks, and after two or three weeks, the negotiations between Xiangxiangpiao and the Rongcheng government will end, and Xiangxiangpiao milk tea will come!

This time, the real wolf is coming!

Although Meizizi milk tea now uses direct sales methods and has achieved certain results, Mu Yuchen does not dare to guarantee whether there is a problem with this thing.

Therefore, he still has to distribute goods offline to be prepared for direct sales to be stopped at any time.

Offline distribution, of course, starts from your own side, the first is Shancheng, and once the Shancheng is finished, the next step is Rongcheng.

Now, however, this plan is almost impossible to achieve.

In the face of such a powerful enemy, Mu Yuchen suspected that it would not be long before the Shancheng Market would be lost, let alone enter the Rongcheng Market.

Not to mention anything else, just in terms of production capacity, there is only a small workshop and a few workers of Meizizi milk tea, and there is no capital to compete with Xiangxiang Piao milk tea.

After all, the opponent is the leader of the industry, and it is only a small workshop that has just started.

Mu Yuchen was a little anxious, he simply took a taxi and went to the factory, he wanted to see in person how the factory was doing.

When he arrived, Cao Dayong was busy loading the car, and when he saw the boss coming, he hurriedly greeted him.

"Mr. Mu, why do you have time to come over today?"

Although Mu Yuchen had told him several times that he didn't need to be so polite, Cao Dayong still insisted on calling Mr. Mu.

After all, the two of them are the relationship between the boss and the employee, and there was no deep relationship before, and it is only right to abide by their duties.

"Brother Cao, how is the production situation of the factory recently?Can it produce 200 boxes a day?" Mu Yuchen walked into the workshop and asked while watching.

"Now the efficiency is much higher than when I started, and the defective rate is much lower. At present, it can produce 16 to 180 cases a day, and it is estimated that in another week, the daily output will be more than 200 cases!"

Cao Dayong said excitedly.

The increase in output is also inseparable from his efforts.

Mu Yuchen nodded.

After the direct selling system began, a virtuous circle has been formed.

Now, there are more than 200 distributors in the country, and a large part of these people are desperately pulling off the line every day, and there will be more and more distributors, and the speed of increase will be faster and faster.

At present, the milk tea produced has not yet been supplied to the existing distributors, as soon as it is produced, it will be immediately pulled out and sent out.

Although the logistics cost is a little larger, the profit of this thing is very high, and Mu Yuchen doesn't care about this logistics cost.

Seeing that there was no pressure on the goods in the workshop, he was a little relieved.

In head-on competition, Meizizi must have no way to compete with Xiangxiangpiao, but it may not be impossible to take the route of saving the country with a curve.

In any case, it is absolutely not okay to be cowardly before fighting, and instead of being afraid of the strength of the opponent, it is better to solve your own problems.

"Are there any problems in the factory recently?" asked Mu Yuchen.

"Speaking of which, it seems that there is a real problem. Cao Dayong frowned.