When Li Xiuping just crossed, his plan was to gamble to earn the first pot of gold, and he bet 50,000 yuan in a game, which can be said to be extremely bold. Ten months later, Li Xiuping completed two works, with small achievements, at this time he was suffering from gains and losses between the steady earning of 14 million and the adventurous Bo of 22 million, he hesitated, on the one hand, he was afraid that he would not be able to win, and on the other hand, he was eager to make more money.

Da Mi Mi persuaded him to be more confident, he listened to it as a joke, until he understood Reba's situation, Li Xiuping was deeply moved, Reba is such a little girl who can be so persistent in her dreams and still persistently sell herself without being sure. In contrast, Li Xiuping, a traverser, was timid in doing things, and he was really not decisive, stimulated by Reba, Li Xiuping decided to gamble again, he wanted 22 million.

A day later, Li Xiuping signed a contract with Tengxun Video, and the same contract negotiated by the two parties before, Tengxun Video purchased the exclusive broadcast copyright of the first season of "Sin in the Heart" at a price of 12 million, which premiered in October, and in 2010, the number of broadcasts reached 200 million plus 5 million, reached 300 million plus 8 million, and reached 400 million plus 10 million as a reward.

After signing the contract, Li Xiuping sent the source and editing trailer of the first season of "Guilty in the Heart" to Teng Xunfang, and then he said goodbye to Liu Shengli HD Mountain and flew back to HD.

When Li Xiuping decided to sign a contract with Tengxun, he had three publicity plans in mind.

First of all, he decided to set up a water army studio, invite about ten people, buy at least 10,000 various social media accounts, and hype "Crime in the Heart" on the Internet, whether it is the case content of "Crime in the Heart", or the performance of the protagonist Li Yifeng, or the wonderful performance of the supporting role Wang Longzheng, anyway, as long as it can be related to "Crime in the Heart", this water army studio will be hyped.

Secondly, he will re-edit all the videos shot in "Guilty in the Heart", and he decided to release four versions of the trailer and a half-hour trailer in turn, the four trailers are the trailer of the story outline, the trailer of the emotional outburst of the male and female protagonists, the trailer of the male protagonist and the male supporting male duo and the case analysis trailer;

In the end, it was a resource replacement, Li Xiuping decided to advertise for free to some media platforms that wanted to interview him, that is, to say something "I am Li Xiuping, I wish the audience all the best and all the best, support XX a lot, and support "Sin in the Heart" a lot. “

So after Li Xiuping rushed back to HD, he immediately devoted himself to the editing of the new trailer and trailer, in order to make the new trailer more exciting, Li Xiuping invited the beast and Zimo to watch "Sin in the Heart" together after filming, and the three discussed how to make the trailer more attractive.

Two days later, Tengxun transferred 12 million yuan to Li Xiuping's bank card account, and Li Xiuping saw the notification text message of the arrival of the funds, and immediately asked Liu Haoyu to meet him. After Liu Haoyu arrived, Li Xiuping told Liu Haoyu to let him find ten trustworthy fellow villagers from his hometown to be a navy, with a monthly salary of 5,000 and food and shelter.

5,000 yuan salary package for food and housing, such a job is definitely not to be found with a lantern in Li Xiuping's hometown, Liu Haoyu patted his chest and said that it is a small point to recruit ten people, and if you need a hundred people, it will be no problem.

Liu Haoyu then returned to his hometown with Li Xiuping's instructions, and at this time, although Tengxun received the finished film of "Crime in the Heart", various departments had not yet watched and inspected.

On this day, Liu Shengli watched an entertainment newspaper, and the headline on the second page of the newspaper was "Thousands of on-demand broadcasts exceed 500 million, and Youguo makes a big profit of 50 million." Only three months later, Wanwan became a hit, with more than 500 million on-demand views, bringing 2 million new members to Youguo, as well as about 50 million advertising fees.

Liu Shengli looked at the news and couldn't help but think that Wan Wan was directed by Li Xiuping, so what is the quality of Li Xiuping's second work "Crime in the Heart"? Liu Shengli asked the secretary about the progress of the review of "Crime in the Heart", and the secretary replied that "Crime in the Heart" has not yet been reviewed.

"What kind of efficiency is this? Can it be faster? The contract stipulates that it will be broadcast in October, and we haven't done a review yet, how can we follow up on the post-publicity plan?" Liu Shengli was very dissatisfied with the efficiency of the company's bottom level, and he yelled at several department managers.

The leader spoke, and the inspectors of the product department, planning department, and marketing department of Tengxun Video immediately gave priority to "Crime in the Heart". According to the process, the inspectors of the three departments will each write a viewing report after watching "Guilty in the Heart", the product department review is mainly from the professional perspective of the film and television drama, the planning department mainly considers the relationship between the show and the general direction of the TV video, and the marketing department considers the market acceptance of the play. These reports will be sent to the managers of each department, and finally these department managers will give some opinions, and then summarize them and hand them over to Liu Shengli, who will decide whether to be the main film and television drama of Tengxun Video, whether to go on the homepage, is it a daily drama or a weekly drama?

Under such a process, the quality of the film and television dramas promoted by Tengxun Video is actually passing, but it is only the past, they have not been able to create any valuable characteristic brands for Tengxun Video, failed to attract netizens, and failed to create topics. At this time, most of the film and television dramas promoted on the homepage of Tengxun Video did not make any splash, and they ended quietly.

I have to say that in the initial general direction, the rattan video was wrong.

For example, the inspectors of the three departments of Tengxun Video reviewed a Korean drama before reviewing "Crime in the Heart", there are several K-pop stars in this Korean drama, and all parties in Fujixun Video were originally looking forward to it, but after watching it, they found that the quality of this drama is very average, and the plot is not innovative, it is nothing more than a set of mutual acquaintance and sweet love for cancer brothers and sisters, and later I heard that this Korean drama is also on the street in South Korea's domestic ratings.

Such Korean dramas naturally can't attract audiences, but Tengxun Video bought a lot. At this time, most domestic dramas chose to cooperate with Youguo, and Sohu has long been advertised as the home of American dramas, and Tengxun, as the owner of the most money-notch, did not have many choices, so they had to buy a batch of Korean dramas.

Korean dramas seem to be extremely popular in East and Southeast Asia, but a closer look will show that the overall quality of Korean dramas is actually very average, no different from mainland film and television dramas, and there will be one or two dramas every year, which means that other Korean dramas are basically scum. Under such a probability, even if Tengxun buys one or two Korean dramas that will become popular, can relying on these two dramas support netizens' enthusiasm for watching for a year? There is no doubt that it is impossible.

Therefore, it is absolutely wrong for Tengxun Video to rely on Korean dramas to break a way, which the employees of the planning department and the marketing department have long seen. The people in the planning department think that the Korean drama is gradually outdated, in order to attract people's attention, Korean dramas are likely to follow the old path of Japanese dramas in the future, changing the soup without changing the set of stories, such as filming some vampires, filming some peacekeeping troops, filming some mermaids, and filming some aliens, but the core of the story is still the boring love between men and women.

The choreographers and directors of Korean dramas seem to only have the vision of men and women, and they can't do it if they want to open their eyes wide, although they can make big and thick double eyelids and open long and deep corners of their eyes, but they rarely notice anything other than love. But the so-called love stories, Liang Shanbo and Zhu Yingtai, Jack and Ruth, Romeo and Juliet, such a moving love story has been filmed, and the Korean drama is naturally becoming more and more weak and unattractive.

The employees of the marketing department discovered the domestic audience's increasingly disgusted viewing attitude towards Korean dramas earlier, and as the two countries got to know each other more and more, Chinese audiences gradually discovered that the love story of Cinderella and the prince in Korean dramas was more fake than domestic anti-Japanese dramas. In Korean dramas, whether it is a brain-dead girl, a young woman at the end of a crane, or a middle-aged aunt who is as fat as a pig, they can meet a romantic, amorous and handsome man who loves them, and a dedicated male number two silently has a crush on them. A few years ago, such a setting was simply limitless, but it directly and brutally hit the G-spot of countless East Asian and Southeast Asian girls.

However, in the past two years, with the rapid development of the Internet, a group of female DIAO silk swiped the web page casually, and you can see that Hujian rich man married 100 luxury cars and accompanied the gift of tens of millions, a certain college student placed 9,999 roses on Valentine's Day, and a certain man watched his girlfriend with hundreds of train tickets in a few years, and the reality is more romantic than Korean dramas? So Korean dramas may also be able to use the trick of passing through alien vampires to delay the time of hitting the streets, but it is only a matter of time before they are defeated in East Asia and Southeast Asia.

The planning department and the marketing department both felt that Tengxun Video needed to transform in film and television dramas, but they had no opportunity until they saw "Sin in the Heart".

The professionalism, fast-paced editing, and cinematic light and shadow style of "Guilty in the Heart" shocked the inspector of the marketing department, and he felt that such a drama could attract young audiences and capture the hearts of young audiences.

And the inspector of the planning department has a new idea, at present, Huaxia online dramas do not need radio and television review, mainly self-review, which gives Huaxia online dramas great creative autonomy, so those novels that are popular on the Internet, similar to the theme of tomb robbery, similar to the theme of cultivating immortals, what will be the result of such a novel?

The inspector of the product department thinks that the quality of "Guilty in the Heart" is okay, better than ordinary domestic dramas, but it is not comparable to the classic domestic dramas with more than eight points on Douban, and the gap with American dramas is even greater.

In this way, the inspector of the product department gave a "good" evaluation, the inspector of the marketing department praised the flowers, and the inspector of the planning department wrote a 30,000-word "home of online dramas" with "Crime in the Heart" as the quotation, and they each handed over the report to their leaders, and their leaders handed it over to Liu Shengli after polishing.

When Liu Shengli saw the evaluation of the product department, he felt that "Guilty in the Heart" was worth 12 million, and this transaction was not a loss; when he saw the evaluation of the marketing department, he felt that "Guilty in the Heart" might be able to make a fire and earn a little popularity for Tengxun Video; when he saw the report of the planning department, he was shocked, and he thought that this might really be a broad road to victory.

"An emergency meeting was held to discuss the transformation of the film and television drama sector of Tengxun Video. ”

Several senior executives of Tengxun Video held a meeting overnight, and all employees of the planning department of the marketing department worked overtime to analyze all kinds of data needed by the leaders at any time.

Two days later, Liu Shengli sat on the office chair bent over, he looked at the leadership of Fuji Xun Video present, drank a large glass of water, smiled slightly, and then said confidently and firmly: "Teng Xun Video film and television drama sector is officially transformed, starting today, we will no longer blindly introduce Korean dramas, we will create our own film and television dramas, we will be the home of Chinese online dramas, we will shoot the best online dramas, and attract all young audiences to Teng Xun Video." ”

"The home of online dramas starts with "Crime in the Heart", we want to focus on promoting "Crime in the Heart", push "Crime in the Heart" to the top of the online drama, and make "Crime in the Heart" a brand of our Tengxun Video, the marketing department will follow up, we want to buy all the film and television broadcast rights adaptation rights of "Crime in the Heart", whether it is 80 million or 100 million, anyway, we want to win the "Crime in the Heart" series. ”