Chapter 155: Thinking about the new animation
Lin Tianbao guessed half right, and Wang Xudong called him half of it for the ratings of "Boys and Girls Rushing Forward".
After nearly a month of intense preparation, "Boys and Girls Rushing Forward" is scheduled to be officially launched on Apple at 12:10 on August 16, 2016!
Apple TV is not stupid, the opponents of the late theater are like wolves and tigers, and the current Apple TV can only temporarily avoid its edge and choose the noon theater where the competition is not fierce.
Before the official launch of "Boys and Girls Rushing Forward", Wang Xudong said that it was fake not to worry, as the so-called "variety show strong station", "Boys and Girls Rushing Forward" carried the hope of the real rise of Apple TV.
When the good news of the ratings of "Boys and Girls Rushing Forward" came, Wang Xudong completely let go of a hanging heart.
2016 is definitely the year of the rise of Apple TV!
A cartoon made Apple firmly sit on the throne of the "top of ratings" at the same time, and other TV stations could hardly match Apple at the same time, even the most powerful Shenzhou Children's Channel in China was no exception.
In this regard, Wang Xudong is not fluttering, cartoons and TV series, there are always limited episodes, except for the classics that will never fade and will be occasionally mentioned by people after a few years, all the others have disappeared in the long river of history.
An episode of animation is only 20 minutes long, and how many episodes can a "The Adventures of Shuck and Beta" be adapted into animation? Count on your fingers, no more than 200 episodes at most. Since "The Adventures of Shuck and Beta" is still serialized in "Fun Kids" magazine, it is impossible for Apple to launch all cartoons in one go, so Wang Xudong decided to use "The Adventures of Shuke and Beta" as Apple's trump card cartoon, and launch one season every winter and summer vacation, that is, two seasons a year.
Wang Xudong is very self-aware, Apple TV has always been not enough, without "The Adventures of Shuke and Beta", I believe that Apple TV's ratings will soon be beaten back to its original shape. In order to stabilize the ratings, either Apple introduces excellent foreign cartoons, or buys the second or third round of broadcast rights of popular cartoons, or makes its own like "The Adventures of Shuck and Beta".
Either way, it seems that this will not be able to play the Apple brand, after all, cartoons cannot be broadcast on only one TV station, for example, Apple has now auctioned off the second round of broadcast rights of "The Adventures of Shuck and Beta".
Variety shows are different, variety shows that make the audience buy them, that is, what everyone usually calls phenomenal variety shows, but they are often done for a long time, ten or twenty years......
Therefore, variety shows are definitely a banner of TV stations!
The ratings of "Boys and Girls Rushing Forward" got off to a good start, and the opening ratings of 0.566% allowed Wang Xudong to foresee that "Boys and Girls Rushing Forward" would be invincible all over the same period.
Compared with the animation theater, variety shows are the real foothold of a TV station, and the ratings of "Boys and Girls Rushing Forward" are gratifying, which also boosts the morale of Apple TV, and the whole station is confident that "Boys and Girls Rush Forward" will become a gold medal variety show on Apple TV!
It's true that variety shows are strong, but a really top TV station must not only be strong in variety shows, but also in all aspects, so Wang Xudong will not give up animation theater so easily, he understands the truth of striking while the iron is hot!
No, Wang Xudong called Lin Tianbao's other half for the purpose of the new animation.
To be honest, the animation IP of "The Legend of the Master" once made Wang Xudong excited, but he did not forget that the audience positioning of the Apple Animation Theater is children, and it seems that "The Legend of the Master" is not suitable for children's columns.
Lin Tianbao answered the phone and asked with a smile: "Uncle Wang, how are the ratings of "Boys and Girls Rushing Forward", and has it reached your expected goal?"
Variety shows are always Apple's weakness, it seems that Apple has always had no particularly outstanding strengths, even if it is the current animation theater, Apple is also supported by a "The Adventures of Shuck and Beta", which is easy to be short-lived.
In short, Wang Xudong's expected opening ratings for "Boys and Girls Rushing Forward" are 0.4%, and if the opening ratings of "Boys and Girls Rushing Forward" can achieve a good result of more than 0.4%, then after the broadcast of one episode of the program, the average rating will not be a problem to break through 0.5%.
In general, the noon theater has an audience rating of more than 0.5% enough to be proud of the same period.
Wang Xudong Yan zhòng underestimated the amazing potential of "Boys and Girls Rushing Forward", the ratings reached 0.566% at the beginning of the broadcast at 12:10, and as time passed minute by minute, the ratings of "Boys and Girls Rushing Forward" continued to rise, until Wang Xudong called Lin Tianbao, the ratings of "Boys and Girls Rushing Forward" were 0.703%.
0.7%, this rating completely exceeded Wang Xudong's expectations, just like a dream.
Wang Xudong laughed heartily and said: "Hahaha, you kid is really an uncle's lucky star! The ratings of "Boys and Girls Rushing Forward" were a little higher than I expected. ”
Although it was only a little bit, Wang Xudong couldn't stop smiling, which shows that there is a difference in the ratings of that little bit.
Immediately after, Wang Xudong asked, "How many do you guess?"
A trace of helplessness immediately appeared on Lin Tianbao's face, why is it that President Wang and President Ruan are both routines, and they like to make people guess?
Every time Ruan Rongrong called Lin Tianbao to report the good news, she asked him to guess first, and then reveal the answer.
Since the elders like to play guess, then he will accompany them to guess!
Lin Tianbao rubbed his eyebrows and guessed, "More than 0.5%?"
Wang Xudong asked: "I find your answer very slippery, 0.51% is more than 0.5%, 0.6% is also more than 0.5%, 1% is still more than 0.5%. ”
Lin Tianbao scratched his head and said, "Then 1%!"
"Bang!" Wang Xudong heard this, his hand loosened, and the phone fell to the ground.
Wang Xudong hurriedly picked up his mobile phone and said with a wry smile: "Xiaobao, you scared your uncle's hands soft, do you dare to think of 1% ratings?"
Dare to ask how many programs or TV dramas can have a rating of more than 1 percent now? Since the establishment of Apple Channel, the ratings have never exceeded 1 percent.
Lin Tianbao was strange, why didn't he dare to think about it? Is it so difficult to break through the 1% rating?
Lin Tianbao became the prophet again, "Our program is not bad, it is full of positive energy, and it can make the whole people carnival! Even if the ratings of our current episode do not reach 1%, what about the next episode? What about the next episode? As long as our program continues to run and has a good reputation, the ratings will reach 1% one day." ”
The goal of 1% is too far away, and Wang Xudong still doesn't dare to think about it.
Lin Tianbao asked, "What are the ratings of our first episode?"
Wang Xudong conservatively estimated: "The opening rating is 0.566%, and so far, the highest rating is 0.703%, and it is expected that the average rating of the first episode will reach more than 0.68% by the end of the program." ”
More than 0.68%, this rating has no suspense at the same time as the noon theater top.
Indeed, Apple TV staged another blockbuster, sniping at the opponent in the same period with "Boys and Girls Rushing Forward" and won the first place in the same period!
Subsequently, Wang Xudong asked: "Xiaobao, do you have any good stories there to follow up on "The Adventures of Shuke and Beta"?"
Wang Xudong called not only to report the good news, but also to the new animation, if Lin Tianbao has no good ideas here, then he can only find another way?
Successor to The Adventures of Shuck and Beta?
Lin Tianbao has no shortage of good animations, but what animation to come up with first, this needs to be considered. (To be continued.) )