Chapter 11: Lamar Is Rich!
So Lamar was originally going to take advantage of the ten or so days left before the regular season, wanting to use this time to rest and rest, after all, since he participated in the draft, Lamar has basically not really taken any vacation, either training or to endorse and participate in various shooting!
But when Lamar was thinking about where to go to enjoy himself, a phone call from Jeff, who was far away in New York, brought Lamar back to reality!
"Lamar, man, I have good news for you now. Pen @ fun @ pavilion wWw. ο½ο½ο½Uο½Eγ Guess what?" Jeff's voice was so excited, Lamar thought the guy was on drugs.
"Oh, good news, the biggest good news for me right now is probably that I get a big contract!" Lamar replied after a moment's thought.
"Damn, how do you know? Could it be that the news has leaked? Why aren't you excited at all?"
"What's there to guess about this? The only thing that is big news for me now is the endorsement of the big contract! With my preseason performance, I believe that the real endorsement predators are also in the eyes, and the big contract is a matter of time for me! The only thing that surprised me a little is that the time seems to be a little early! I thought that at least until around the All-Star Game those people will take action. "Lamar said very calmly, in fact, this guy's heart has already burned, Lamar is purely a sullen man!
"It's not fun at all!" said Jeff, looking a little bored.
"Then I'm guessing! Is it that both Nike and Adidas are on the move?" Lamar wanted to provoke Jeff again.
"Hahaγγγγγγ Not only Nike and Adidas, but also Reebok and Jordan! The relevant officials of Coca-Cola and Pepsi also contacted me!" Jeff introduced Lamar to the big brands that had recently contacted him.
"So you've talked to them all?" Lamar was curious!
"No, I only said the preliminary intention of cooperation, but the most important thing is to depend on your opinion! So I'll be in Los Angeles tomorrow, and I'll make an appointment with those people in Los Angeles. You'll have to talk to them with me!"
"Los Angeles, Jeff, you're ruthless! I'm going to take a vacation or something!" Lamar was a little helpless.
"Then we'll meet tomorrow morning at 9:00 in Conference Room 3 of the Hilton Hotel! That's it, I'll have to arrange things here in New York!" Jeff hurriedly hung up the phone. Now Jeff is also a shotgun, since the last time I talked to Lamar, Jeff also knows that he is not omnipotent, plus Lamar endorsed a few good contracts! This guy began to build a team similar to the nature of the studio in the later generations around Lamar, for which Jeff specially went to several colleges and universities in New York to walk around a few times, recruited lawyers, accountants, financial officers, image designers and other talents, and now began to give advice to Lamar!
Lamar was also helpless when he listened to the beep on the phone, and Jeff was either missing or choosing to find trouble for himself when he was free. I can't say anything about him yet, so as not to dampen his enthusiasm for work.
"Forget it! For the sake of him running for me, I don't care about him! Lisa was also quite busy during this time, and she originally wanted to take them out for a walk, but it seemed that she had to postpone it. Lamar still feels a little ashamed of Nini, as a professional player, every day is either playing games or training, except for the off-season, there is basically no holiday during the day, every time he goes home, Nini has almost slept, and even has very little time to give a father and daughter to get close!
After a good night's sleep, Lamar drove to the Hilton Hotel after a while with Nini!
Lamar was in a good mood along the way, and this morning he noticed that Nini's speaking skills had improved a lot. ("Baba, baba! Bye-bye!" Early in the morning, Nini saw that Lamar was going out, and not only kissed him heavily, but also said goodbye to Lamar!)
When Lamar opened the door to the conference room, he saw that Jeff was already busy in the conference room with a group of people, and it seemed that he had been busy for a while.
"Hey, man, you're here! Morning! I'll introduce you, these guys are now members of our brokerage team! This is the lawyerγγγγγγ Jeff pulled Lamar and introduced him to them one by one.
"Hello!" Lamar greeted the group.
"Good boss!"
"Jeff, it's hard work for you to assemble such a team!" Lamar is still very grateful to Jeff, although Jeff's work ability is not very strong in the NBA, and his connections are not extensive enough (after all, Jeff is also new to the industry and is still young), but Lamar is very relieved of him, and Jeff himself is also very hard-working!
"Don't do that, brother, who are the two of us? I'm not busy alone, although I will make a lot less money for the time being, but I have a long-term vision, isn't it? As long as you do your job well, I'm afraid I won't be able to sign someone in the future?" Jeff is still very strategic.
"Yes, I'll recommend it for you!" Lamar actually agreed, but then Jeff didn't have any money now: "By the way, Jeff! This endorsement is estimated to be tens of millions! I wonder if I should set up a private fund to avoid taxes reasonably, I don't want to let those vampires drain me!"
"Lamar, we have also discussed this, and I think the idea of setting up a private fund is still good, and in the future, all your necessary investments can be operated through the fund! You can save a lot of money!" Jeff nodded, he had discussed this issue with his team members in private. In the past, Lamar's endorsement was not large, that is, the gap of hundreds of thousands, but now that Lamar's worth has doubled, then the gap is at least several million! Today, Lamar himself mentioned it, and Jeff would also suggest it to Lamar.
"Lamar, you'll have to find a manager to take care of the fund!"
"Don't be in a hurry for the time being, you can find it slowly! I think you can handle it now, for the time being, I won't touch those financial investments, just help me turn the money into shares in a few companies! Isn't the negotiation very easy for you? Besides, after this stage, I guess you will be very free!" Lamar looked at Jeff with a wicked smile.
"Okay, you're ruthless, but are you going to put all your money into the fund?"
"No! Now I keep the salary of the rookie stage and some small endorsements for myself, after all, there are a lot of places to spend money! Those endorsements with a large amount are invested in the fund, and the bottom line is more than 300 perfect endorsements, of course, the salary contract in the future will be talked about later! The fund only needs to buy the shares of some companies I am optimistic about for the time being, so there is no need for professional managers and investment consultants for the time being!" Lamar also talked about his plan.
"Okay, Lamar, now I'll tell you about our plans for the next two days:
At 10 a.m. on October 23, I met with Reebok;
At 1 p.m. on October 23, meet with Adidas;
At 4 p.m. on October 23, I met with Nike;
At 10 a.m. on October 24, I met with PepsiCo;
On October 24 at 2 p.m., meet with Coca-Cola at your company. β
"Personally, I'm more optimistic about Nike and Coca-Cola, so I met with them relatively late. You can also pick up their opponents and ask us for something!" Jeff patiently explained to Lamar when he saw Lamar's puzzlement.
"Well, I'm not very optimistic about Adidas, after all, they are a European company, mainly football-oriented, and they don't have as much influence in the United States as Nike, and besides, they just signed Tracy and Elton Brand this year!" Lamar shrugged.
Time flies very quickly, and the contract is not immediately negotiated, and everyone has spent a lot of energy in the two-day negotiation! Especially Lamar, in the face of five company representatives, they can be said to be laborious, and the easiest belongs to Lamar, this guy has always wanted to watch the show on the side like an outsider!(In fact, he still wronged Lamar, this guy just thinks that professional things should be handed over to professionals to operate, and he only needs to play basketball himself!)
"Lamar, what do you think?" Jeff took the offer of five companies. Reebok estimates that it is out, they gave two options of 4 years 42 million or 6 years 70 million; although Adidas's treatment is not as good as Tracy McGrady's (Adidas' endorsement contract to Tracy McGrady is lifelong, 11 million per year, as long as Tracy is in the NBA for one day, his contract will not end), 5 years and 58 million US dollars; although Nike's years are a bit long, the price is really not low 7 years and 83 million!"
"I'm still leaning towards Nike, it's a bit long, and I'm okay with 5 years!" Lamar pondered for a moment.
"I'm also more optimistic about Nike!The issue of years can still be discussed!" Jeff nodded, "Who do you choose between Coca-Cola or Pepsi?"
"Coca-Cola! I like its classic look!"
"Haha! I know, Pepsi representatives will be depressed when they hear your reason, haha!" Jeff turned around and left, and he had to contact the representatives of the two companies when he turned around!