The supervisor has found it, the workers from Shiyuan have been recruited, raw materials such as milk tea powder and coconut fruit strips have arrived, and all the customized paper cup packaging bags have arrived.

Everything is ready, Mu Yuchen directly decided to start work, he wants to take advantage of the fact that the weather is not yet hot, first hurry up to produce a batch of milk tea, and make a wave of money first.

No matter how difficult it is, life has to go on.

Of course, the reason why he is in such a hurry is because direct selling has already had some effect.

Zhong Yaoyao, Qin Xuefei, Tang Xiru, and the three beauties all started their own publicity work after becoming the distributors of Meizizi milk tea.

I don't know if it's because the appeal of the beauties is relatively large, or the three of them are very capable, in just a few days, they have each developed more than a dozen downlines.

Of course, these downlines are basically their relatives and friends.

However, in any case, the three of them plus their offline line are equivalent to more than 300 cases of Meizizi milk tea before it started production.

Mu Yuchen had already received the money, so he had to deliver it to people quickly.

Only by letting these people get the goods quickly can they go to sales to develop the downline.

The start date is set for March 24th, which is not a good day, but Mu Yuchen prefers this number.

He also went over in person that day, no firecrackers, no ribbon cutting, no flower baskets.

Only Mu Yuchen said a few words, announced the reward and punishment measures, and then started work directly.

For the workers, those vain things are useless, and the money that is sent is real.

Although this boss is young, the promised salary is not low, and there is still a little hope.

For Mu Yuchen, he doesn't like to engage in those formalisms.

Although there is a saying that those who can please the lottery and get lucky.

But he doesn't believe in that at all, saving more time, producing more and selling more is the king.

The milk tea powder was still mixed by Mu Yuchen himself, although the amount was relatively large, but he still hoped to do it himself to avoid other problems.

No matter what, he has to make sure that there is nothing wrong with the taste of the milk tea.

The milk tea powder of this formula has been tested by so many college students in the university town of Shancheng, and it is attractive to be introduced to the market.

However, there is no competitive pressure in these universities, but once it goes to the market, it will face competition from more than 10 kinds of milk teas in the market.

Mu Yuchen didn't want his brand to lose in the competition, so he also went to a big supermarket to buy a few kinds of milk tea to try.

At present, the milk tea market in the mountain city has not yet opened, and even in large supermarkets, only a few kinds of milk tea can be bought.

Mu Yuchen tasted it, and the taste was the same as Meizizi milk tea, that is, half a catty and eight taels.

Since there is no problem with the taste, you have to work on the marketing.

Mu Yuchen's "First Meizizi Cup Shancheng Literary Creation Star Competition", which had been prepared before, has begun to be officially launched.

The name was modified at the suggestion of Yu Yuanzhuo.

This competition is sponsored by the Faculty of Arts of Shandong University and sponsored by Meizizi Milk Tea.

Yu Yuanzhuo informed the Shancheng Education Department about this matter, hoping that the Shancheng Education Department could support it.

For this kind of thing, of course, the education department is willing to vigorously support it, and they don't need to contribute money or resources, and they can also send a few people to serve as judges, which is both face-showing and beneficial, so why not.

So the education department sent a document, and the middle schools in the city knew that there was such a competition.

Some people are attracted by the opportunity to enter the Faculty of Arts of Shandong University without taking the exam, some people are attracted by the endorsement fee of 100,000 yuan for Meizizi milk tea, and some people simply love literature and want to prove themselves.

Anyway, no matter what the reason is, at least the brand of Meizizi milk tea has become well-known among middle school students in Shancheng.

Not only that, the fact that the Faculty of Arts and Letters of Shandong University held a literary star competition, and the award-winning students had the opportunity to enter Shandong University without examination, also caused a certain social repercussions.

The incident was reported in a number of media outlets.

No matter what media newspaper reports on this competition, as long as the name of the competition is mentioned, the Meizizi Cup is something they can't get around.

Although others may not be able to directly know what Meizizi is, it does further enhance the popularity of Meizizi milk tea.

As a result of this popularity, Mu Yuchen ran a few small supermarkets at the entrance of middle schools or something, and without much effort, he promoted Meizizi milk tea to them, and successfully made them become the distributor of Meizizi milk tea.

After all, these small traders also know about the competition of Meizizi milk tea, and even they know about it, and it can be seen that the popularity of this brand among students is not bad.

The biggest advantage of the direct selling system is that after opening a gap in one place, the product will spread as quickly as a virus.

Mu Yuchen pulled a few small supermarket owners to be his distributors, and those people could continue to develop the offline line and drive the sales of Meizizi milk tea.

He estimates that in less than half a month, all the small supermarkets near schools in the entire mountain city will probably become customers of Meizizi milk tea sales.

With the support of these small supermarkets, at least in the short term, Meizizi milk tea will be in short supply.

However, this did not make Mu Yuchen feel satisfied.

It's just that it is sold in the middle school students in the mountain city, and even if it sells well, it will not have too high sales.

This is still a lot short of Mu Yuchen's plan to sell more than 110,000 cups per day.

Moreover, considering that the sales of milk tea will inevitably decline in the summer, he must sell more while the weather is not yet hot.

The market of a mountain city alone is far from being able to meet Mu Yuchen's needs, and he must set his sights on the national market.

However, now there are more than a dozen kinds of milk tea in China, and these milk teas more or less occupy a certain territory, and it is difficult for any foreign milk tea to compete with them in their territory.

Later, the reason why Xiangxiangpiao was able to beat other competitors was because of crazy advertising investment, and in 09 years, they spent tens of millions of dollars on advertising every year.

Mu Yuchen doesn't have that much money to do TV commercials, but his advantage is on the Internet.

Engaging in network marketing hype, but his strength, although his creative ability is almost zero now, but he can carry the successful cases of future generations!

Regarding milk tea, there is really a hype that is very successful, but it needs to be changed slightly.