Chapter Forty-Nine, Sony

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After the meal, everyone went to the tea table outside the villa to chat and enjoy the warm winter sun.

Nanami Hashimoto sat next to the man very naturally, as if it should be.

"Happy New Year to Uesugi. ”

Akimoto Yasu, who had just arrived, spoke, and the New Year's Fat Autumn just wrapped a red scarf around his black suit, which looked weird and full of joy.

His round head was bigger.

Kenji Kitagawa was dressed very thick and formal, with a coat on the outside, a suit jacket on the inside, a sweater and a shirt all in place, even if he wore so many clothes, he didn't have more than three colors on his body.

From here, you can see his cultivation, for the children of the family who have a very orthodox environment and a good education, the color of the clothes is not as much as possible, and the colors on the body remain three, which means formality and respect.

Uesugi Soyuki's grandfather, Uesugi Kuniti, was also sitting, and the old man didn't speak, just made tea cleanly.

After a simple cup of tea, Yasu Akimoto said goodbye, he was too busy, and the fat man set his eyes on the hands of Uesugi Soyuki and Nanami Hashimoto, thinking that this is really the reason why this young man will come to be an idol.

Japan is very tolerant of talented people, especially a genius like Uesugi Soyuki, in the eyes of public opinion, it is not normal to have a strange habit, after seeing the two clasped hands, Akimoto Yasushi was relieved: Look, he must have quirks, isn't it revealed now?

Just like when I was younger, there's nothing wrong with that.

Yasu Akimoto left, but Kenji Kitagawa stayed, and everyone was chatting about some recent hot topics, and before they knew it, the topic came to Sony Corporation, the parent company of Sony Music Company, where Uesugi Muneyuki was the director.

"Sony's financial report this year shows that they lost 456.7 billion yen last year. "This is a message from Kenji Kitagawa.

"If Sony can't make a breakthrough in the field of electronics within a few years, the group could face a big test. This is the evaluation given by SonyMusic director, Muneyuki Uesugi.

Howard Stringer has a knack for making movies and music, and he has successfully turned Columbia Pictures around, but as the first foreign group leader in Sony's history, he has never been able to improve Sony's difficulties in the electronics industry, and Sony is still paying for Idei's bad decisions. ”

"I've met with both Morita Schov-san and Ibuka Dai-san, and I don't know how they would feel if they saw Sony's current situation. The old man sighed.

In the 80s, Japan's economy entered a golden age, and the Japanese, who were hurt by the Celestial Empire and American Dad in World War II, were eager to tell the world that I was developed and I was rich.

In the 80s, under the leadership of Deng Gong, Sino-Japanese diplomatic relations were very good, and Japan assisted a lot of funds and projects to the Celestial Empire, providing a lot of contributions to the economic development of the Celestial Empire.

However, the poor neighbor of the Celestial Empire, the rich Japanese at that time looked down on it and felt that it was not enjoyable, we had a rich and developed image, which was not obvious enough and not awesome enough.

How can we let the world know that Japan has risen?

The answer is simple: let the country across the sea understand Japan's strength.

In the mid-80s, the crazy Japanese brandished large sums of money and rushed into the United States, buying half of Manhattan, including Mitsubishi's purchase of New York's landmark Rockefeller Center and Sony's purchase of Columbia's Samsung Pictures for $6 billion, which was the largest overseas merger and acquisition in Japan at the time, and was regarded by Americans as a Japanese invasion of the United States.

At that time, one of the founders of Sony, who advocated buying Colombia at a sky-high price, Morita Schoff, probably never thought that this would be the beginning of Sony's decline from prosperity.

Hollywood's operating methods, after decades of evolution, have their own unique set of operating methods and rules, the newcomer Sony does not understand this at all, repeatedly hit a wall, the loss is amazing, and the biggest failure is that in order to be able to make the original management achieve a smooth transition, Sony will Columbia Pictures, carte blanche to the original CEO Peter Cooper, by him as president and CEO.

Peter Cooper is a shrewd businessman, he took advantage of Sony's ignorance of the American market, constantly sought benefits for himself through Columbia, and even used Columbia's film projects and various resources as bargaining chips, constantly putting Columbia Pictures' assets into his own pockets, and at the same time coaxing Sony's top management: You are new to the city, the important thing is to increase your influence, and you must lose money first and then make a profit.

At that time, Sony's two founders, Daii Ibuka and Morita Shoo, one had retired, the other was suffering from illness, and the impact of the bursting of Japan's bubble economy largely diverted the attention of Sony's top management, and by 1995, when Sony found out that something was wrong, the value of Columbia Pictures had changed from an estimated $5 billion at the time of acquisition (Sony's $6 billion was a premium acquisition) to $3 billion, and in just six years, Sony lost billions of dollars in this film company.

Peter Cooper resigned, and that's exactly what he wanted, and he took the money and resources he had dug up from Sony Columbia Pictures to set up Mandalay Pictures and become CEO, and he went free, leaving behind a shattered Sony Columbia Pictures and huge losses.

In an emergency, Nobuyuki Idei took over as president and CEO of Sony.

The new leader carried out drastic reforms as soon as he came up, he handed over all the things of Sony America to Howard Stringer, a British media person, and let him show his strength, and at the same time, he greatly reformed Sony's electronics department, he believed that the future era is the era of electronic information and technology, and Sony should conform to the trend of the times and carry out changes and transformations.

In his speech at the Sony Technology Festival in October 1998, he concluded that current hardware was outdated: "In the age of the Internet, hardware will lose its value. It doesn't matter whether the TV screen is bright or has a beautiful resolution, what matters is the content, who created it, who controls the network that distributes the content. ”

In fact, his opinion is not wrong, however, he changed too quickly, too fast, in 2000, Sony achieved amazing success, annual profit of 2.5 billion US dollars, Nobuyuki Idei's confidence doubled, further accelerated the pace of transformation, so that Sony in the original several important areas, such as MP3, TV and other Sony traditional advantage products of the market shrunk sharply, in 2002, Sony began to suffer huge losses, the previous pillar industry electronics field has become a burden and burden, he himself in 2005 gloomily stepped down.

To this day, Sony is still profitable in the electronics industry only in the PS series of game consoles and digital cameras, the former has to face the strong impact of the XBOX game console, and the latter has to compete with Canon, Leica, Samsung and other brands.

Since the retirement of Jing Shenda, Sony has been satisfied with its own products, lying on the credit book for a long time to sleep, since 1994, there has been no epoch-making new products, the company's employee management accounts for forty percent, the staff is only sixty percent, the management is extremely bloated, the major businesses are not related to each other, and there is gradually a tendency to go their own way, not to mention, Sony Music has more than 20 directors of this company, the average age is over 50 years old, and I am the only member under 40 years old, the company needs innovation and vitality, Howard Stringer is good at making movies and entertainmentFor enterprise management and electronic business, the capacity is slightly insufficient. Zong Xue's words set the tone for today's chat.

Indeed, Howard Stringer is almost certain to leave his position, and the last person who may succeed him as CEO of Sony is Kazuo Hirai. Kitagawa Kenji told the inside information.

"It's not possible, it's him. Uesugi Soyuki nodded: "Because Hirai-san is best at the electronics department, he also did this, and this is Sony's biggest cancer and difficult to solve the stubborn disease, but the electronics department is the foundation of Sony, and it can't be given up and can't be abandoned." ”

"It's really very difficult to do this! Asking Sony to abandon the electronics department is like asking us to abandon male idols. Sho Sakurai said.

"Jiro, what would you do if you were given all the power and 51% of Sony's shares in theory and made you the CEO?" Grandpa Kuniten obviously still cares more about Sony, which has been known as the three giants of electrical appliances along with Toshiba and Panasonic for decades, and it used to be the pride of Japan.

"First of all, I will reshuffle the board of directors, there are too many directors at Sony, too many, too many, a dozen people are enough! ”

"Then, layoffs, Sony had 160,000 employees in its heyday, and even now there are about 12,300,000, that's too much, I'll lay off 40,000 people, 90,000 is enough. ”

"The products are low-end, civilian, and in line with international advanced technology, giving up the electronic product production lines that are constantly losing money in the group, and making every effort to attack the mobile communication market, game market and network services. ”

"Researchers and frontline workers are getting younger, and the average age of Sony employees is as high as 43 years old, which is too old, and an average age of 30-35 years old would be ideal. ”

"Implement a Sony policy of uniting previously disconnected company divisions and working together to strengthen the links between them, as for the marginal departments... All of them were abandoned, and every effort was made to ensure the operation of several powerful departments. ”

"Forty thousand dismissals ... Purge most of the management and abandon the marginal departments... Zongxian, do you know what it means if you do this?"

"I know ... Zong Xue raised her eyebrows: "Even if Sony's deficit finances can come up with so much money to complete management reshuffles and layoffs, just letting 40,000 people lose their jobs will cause a series of social unrest and problems, and it is likely that the Japanese government will come forward." ”

Several people present were silent, Kitagawa Kenji touched his mustache, and he was suddenly a little glad that he didn't listen to his father and entered the Sony headquarters to work.

Sakurai Sho didn't care too much, Sony didn't have much to do with him, but after listening to a long story, he was also shocked, it turned out that Sony had reached such an embarrassing point.

"Speaking of which, Hirai-san approached me the other day, and he wanted me to be transferred to Sony's headquarters as a director after he became Sony's CEO. Uesugi Soyuki suddenly said with a smile.

Lao Qiao beside him shook his whole body, his hands clenched the man's big hands, and his eyes were full of worry.

It's just begun, are you going to part?