Chapter 421: Make a lot of money with a little game

On February 14, the well-known Valentine's Day, on this day, Lin Tianbao and Yu Qingya jointly launched a new song - "I Only Care About You"!

"I Only Care About You" is a song that penetrates time and space, always deeply warm and touches people's hearts, so that everyone who has listened to it is conquered by this intoxicating tenderness. Pen | fun | pavilion www. biquge。 info

This song, Lin Yu and the others recorded it as early as last year, and they only waited for a suitable time to release it, and "Valentine's Day" is undoubtedly the most suitable time, both in response to the situation and the occasion.

The classic songs of the original world are reproduced in Blue Star!

Without any suspense, another classic love song under Lin Tianbao's name was born!

This time, because of "Where Has the Time Gone" and "Selling Abduction", Lin Tianbao has become a hot topic in the country, "I Only Care About You" was launched during this time period, and it was immediately popular with thousands of listeners.

No topic can become eternal, after the seventh day of the Lunar New Year, the topic strength of "Where Has Time Gone" and "Selling Abduction" has obviously declined, although the two topics are still on the hot topic list of major social networking sites, but they are no longer the top three.

In this regard, Lin Tianbao doesn't care at all, anyway, #I only care about you# Successful relay has become a new hot topic, as long as he continues to carry the classic works of the original world in the future, he will not be able to attract people's attention.

Time flies, the New Year is over in a blink of an eye, and on February 20th, Pocket Technology and Shaoshuai Studio jointly launched a new game - "Happy Match"!

To tell the truth, He Weixiang has no idea about this match-3 mobile game, if it weren't for the planning plan of "Happy Match" proposed by Lin Tianbao, he wouldn't have taken a look at it at all.

In these years, the most trouble-free way to develop games is to adapt big IPs, such as "Slam Dunk", "Wulin Gaiden", "Devouring the Starry Sky", "The Legend of the New White Lady", these are all big IPs with a super popular foundation, as long as the game is developed, it will not be able to attract players to consume, of course, if the game company just wants to borrow the name of the big IP to make a fortune and make it roughly, then such a game will soon disappear in the long river of history, and it will not be possible to wait for the mobile game to reach the end of its normal life.

Generally speaking, the normal lifespan of mobile games is one year, but some mobile games die before they have been in operation for a year.

There is indeed no shortage of RMB players in the world, but not all RMB players are stupid and have a lot of money, and the game is of no quality, even if it is in the name of "big IP", it is useless.

Although He Weixiang is not very optimistic about the market prospects of "Happy Match", he did not cut corners in the game development of "Happy Match".

Even so, He Weixiang still has no score in his heart, after all, there are already match-3 games on the market, and other people's games are still hitting the streets, He Weixiang feels that they launched "Happy Match", which is clearly knowing that there are tigers in the mountains, and they prefer to go to the tiger mountain.

The name of the man, the shadow of the tree!

"Happy Match" was labeled as "Lin Tianbao", and as soon as it was launched on the market, the number of downloads exceeded 20 million in 24 hours!

He Weixiang never doubted the number of downloads of "Happy Match", you must know that Lin Tianbao's Weibo has more than 100 million fans, Yu Qingya quickly became a "national daughter-in-law" with the role of "White Lady", and "Where Has Time Gone" made her popularity grow again!

Now, Yu Qingya's Weibo fans are also close to 100 million, which is only a little bit worse than Lin Tianbao.

Although some of Lin Yu's fans are repeated, this does not affect their strong appeal, and the couple both promoted "Happy Match" on Weibo, and countless celebrities reposted this Weibo and said that they were playing, and the number of downloads of "Happy Match" could not fly.

The key question is, can Happy Match retain users?

It is true that the number of downloads of a game is very important, but to evaluate the quality of a game, the number of downloads alone is not enough, but also depends on the uninstall rate, if the uninstall rate of the game is low, then it proves that the game is successful.

According to the statistics of the data department, users who delete the game directly after downloading it can be ignored, and no more than 5% of the game is uninstalled within 24 hours, no more than 10% within three days, and no more than 15% within seven days.

In other words, Happy Pop has gained a firm foothold in the mobile game market.

Tianhai Pocket Technology.

He Weixiang looked at the data report of "Happy Match" on the market for seven days, his expression was a little dumbfounded, and he began to doubt his life.

The number of downloads of "Happy Match" exceeded 50 million in seven days, and the uninstall rate was only 14.11%, and the most important thing was the daily flow account, which was higher than day by day, and now the daily flow account has reached 3 million.

He Weixiang never thought that a small match-3 casual game could attract so much money, which is too unscientific, right?

There are also various game companies that feel that the unscientific style is messy, although these game companies can't see the daily turnover of "Happy Match", but they can always see the number of downloads, right?

Is there a lack of match-3 games on the market?

Many game companies are puzzled, this is just like the original "Plants vs. Zombies" fire, they took this opportunity to launch similar games to seize the market, why do people catch fire, they just pounce?

Analysis! We must analyze why "Happy Match" can fight a bloody way? As long as we find this decisive point, I believe that the miracle created by "Happy Match" can be replicated.

Just when various game companies ordered an analysis of the success stories of "Happy Match", He Weixiang dialed Lin Tianbao's phone.

"Let the time pass by in a hurry, I only care about you......"

Lin Tianbao saw that the call was from He Weixiang, answered it without hesitation, and asked, "Brother Xiang, hello, is there something wrong?"

Dare you not care about the profitability of "Happy Match" after it is listed, how big should this be, aren't you afraid that "Happy Match" will smash the signboard of your gold medal game planning?

He Weixiang said while discussing in his heart: "I think you are a hands-off shopkeeper who is thorough enough, and we have a new game on the market, don't you care at all that you will lose money?"

According to her, her group of friends have a lot of fun every day, Qingya also finds time to play a few games every day, and more than 70% of the employees in my studio are playing. ”

There are more female players than male players in "Happy Match", and it is no exaggeration to say that "Happy Match" has conquered all the female compatriots in the studio, and they have become the "king of the level" one by one!

In the past few days, as soon as Lin Tianbao stepped into the studio, he basically looked at the low-headed people, and these low-headed people were all playing the same mobile game - "Happy Match".

Take a small peek at the big!

Will Lin Tianbao worry about "Happy Match" hitting the streets?

The corners of He Weixiang's mouth couldn't help but smile bitterly, it turned out that he was a mediocre person who disturbed himself. (To be continued.) )