Film and television producers spend a lot of money on publicity not because they have no confidence in themselves and feel that the quality of the repertoire is not good, but more because in this era of information explosion, manufacturers must tell the advantages and characteristics of the product, so that others will know, otherwise there are countless pieces of information a day, why should the audience take the initiative to find you?

Li Xiuping should have thought of how to find news to increase the popularity of "In Case I Didn't Expect", it was actually too late for him to do this work at this time, and he also realized this, he couldn't postpone it any longer, so he wanted to find Da Mi Mi to make a cameo, so he immediately called Da Mi Mi, but Da Mi Mi refused without hesitation, and said seriously: " Listen, we're not even friends, we're just a cooperative relationship, don't press some messy ideas on me, don't look for me in the future except for my drama selection, okay?"

"Yes. ”

With such an attitude, Li Xiuping naturally would not be cheeky and entangled, so he answered and hung up the phone.

Da Mi Mi refused to make a cameo, Li Xiuping was not angry, after all, the two of them were indeed not friends, but he had to find other ways to find some news for "In Case I Didn't Expect".

For Li Xiuping, he must make "In Case I Didn't Expect" have a certain popularity, which is not only related to whether "In Case I Didn't Expect" can be popular, but also whether the show can be sold and whether it can be recommended by video websites.

This is actually a very simple truth, for example, Li Xiuping wants to introduce "In Case I Didn't Expect" to Youyiku, and he said to Youyiku's senior management: "Hello, I am the director of "In Case I Didn't Expect". If Wan Wan is not well-known, Youyiku's senior management will think, "What the hell is this?" If Wanwan has some popularity, and it happens that Youyiku's senior management knows something, he will think, "Oh, I know a little bit about this show." "It's obvious which of these two situations is more likely to succeed, so Li Xiuping must consider the promotion of "In Case I Didn't Expect".

The publicity and distribution of film and television has long become one of the production costs, no matter what drama it is, if you want to become popular, you must do a lot of publicity. According to Li Xiuping's understanding, the reason why the 13-year-old "In Case I Didn't Expect" became popular was not only related to the down-to-earth nature of the show, but also because the publicity at that time was very powerful.

Li Xiuping remembers that the publicity of Wanwan in 13 years is mainly in three aspects, first, the main creators such as Beast Zimo are all Weiyi Bo big V, they have a lot of fans, they have a lot of big V friends, they have a message, hundreds of thousands of people watch and reprint, they often publish Wanwan's relevant information on Weiyibo. Second, the relevant recommendations of the hot online talk show "Violent Incident" and "Violent Comics". Third, Youyiku's strong recommendation, during the broadcast of Wanwan, it was in the most conspicuous position on the homepage almost every day.

13 years of thousands of propaganda projects to Li Xiuping here can not be completed,The first micro one blog 09 years in August began the public beta,At this time, micro one blog has not yet become popular,Call beast Zimo and others are not big V;Second, "Storm One Goes Big Event" was only launched in 13 years,"Storm One Walk Comics" is not popular at this time,Besides, Li Xiuping has nothing to do with their main creator;Third, Li Xiuping and Youyiku have nothing to do with each other,At least not yet。

There is no relationship with video websites, no relationship with celebrities, no relationship with hot programs, Li Xiuping thought about it carefully and found that he almost did not have any relationship lines that were useful for the promotion of "In Case I Didn't Expect", his friends are all recent college graduates, and his relatives are small businessmen who open a small factory wholesale department, and he does not have enough power to let celebrities take the initiative to participate, nor does he have enough money to invite celebrities.

"What should I do?"

"Go to Tianyianmen Square to run naked? Or kneel down live broadcast? Or ask Da Mi Mi to come out and let reporters secretly take pictures? Or use some extraordinary means to threaten a news editor?"

"Why are they all subordinate means?" Li Xiuping was unwilling, he didn't want to do these embarrassing things, he didn't want Li Yansheng to say it without face when he asked, he felt that there must be other methods, and he had to think about it comprehensively.

An hour later, Li Xiuping finally thought of a way, he decided to invite a topic person, this person will not be very expensive, but almost all netizens know her, and all the media like to ridicule her, she is Sister Feng.

Sister Feng began to send marriage flyers in October 09, became famous on the Internet in December, began to be ridiculed by the whole people in early 10, began to be on entertainment programs in April 10, and her endorsement fee was as high as 300,000 yuan in August 10.

It's still March, Sister Feng hasn't been on the entertainment show yet, her appearance fee is still relatively low, Li Xiuping called over and found that the other end of the phone was Sister Feng herself, Sister Feng was very happy to hear Li Xiuping's invitation, but she looked very calm, calmly said that the performance price was 30,000, Li Xiuping said 10,000, Sister Feng said no, she is a person with status, and there must be a corresponding salary, Li Xiuping said 20,000, Sister Feng agreed.

In this way, Li Xiuping invited Sister Feng to visit her, and she will perform the "real goddess" with Goddess Kong.

There is no need for Li Xiuping's activities, Sister Feng took the initiative to break the news to reporters, she will star in an online drama, and the reporters quickly dug up "In Case I Didn't Expect", just like that, "In Case I Didn't Expect" finally made the news.

A day later, "Sister Feng will star in the web series "In Case I Didn't Expect". ”

Two days later, "Sister Feng will audition for a goddess, oh embarrassed! The director of "In Case I Didn't Expect" is crazy?"

Three days later, "Director Wan Wan: I chose Sister Feng because I really think she is attractive. ”

Four days later, "Sister Feng said that she likes filming, and her goal is Gong Yili." ”

Five days later, "Director Wanwan: Sister Feng has a good talent, or she can catch up with Gonghuang Manshen." ”

Six days later, "Sister Feng cherishes the filming time and longs to partner with the national teacher Zhang Yiyimou." ”

Seven days later, "Director Wanwan: Next time I have a suitable role, I will look for Sister Feng, because she is extraordinary." ”

Because of Sister Feng's relationship, Wan Wan finally appeared on the news for several days in a row, and netizens more or less knew about Wan Wan's web drama, so Li Xiuping was very happy these days, and he would laugh every day when he fell asleep, he only spent 20,000 yuan to let Wan Wan brush a wave of news, Sister Feng is worthy of being a woman who is complained by the whole people.

It's just that although Wan Wan has a little popularity, netizens look down on Li Xiuping, the director of "In Case I Didn't Expect", because Li Xiuping actually said that Sister Feng has a talent for acting, netizens unanimously think that Li Xiuping is lying with a conscience, and feels that Li Xiuping's character is problematic, so they naturally think that "In Case I Didn't Expect" is rubbish.

Not only netizens, but Li Xiuping's classmates and friends also teased Li Xiuping about Sister Feng, they asked Li Xiuping in the group if he liked Sister Feng, and asked Li Xiuping if he had an unspeakable relationship with Sister Feng, Li Xiuping naturally didn't bother to pay attention to them.

However, when Li Yansheng asked, Li Xiuping had to explain seriously, he said his true purpose, Li Yansheng could understand, but in the end he still instructed: "You should find a girlfriend now, everyone in the village is saying that you like Sister Feng, and the big guys are laughing at you." ”

"It doesn't matter to me whether they laugh or not, I just need to be well-known, I just need to sell everything, and the rest are floating clouds, so I don't bother to care. ”

Li Xiuping naturally doesn't care what the people in the village think, he only cares about the thoughts of the senior management of Youyiku, "Send an email to Youyiku first, after all, they are the bosses in the industry." ”

In 10 years, the highest attention of Huaxia video website was Youyiku, followed by Tuyidou, and other similar Tengyixun Aiyi Qiyi Soyi Fox Le Yishi has not yet risen, so Li Xiuping preferred Youyiku, he decided to send an email to Youyiku, not to promote "In Case I Didn't Expect", but the brief and highlight of a detective reasoning TV series, this is Li Xiuping's strategy, he wants to put "In Case I Didn't Expect" Sold to Youyiku, but not begging Youyiku to buy it, he wanted Youyiku's senior management to realize his ability, at least the screenwriter's ability, and he wanted Youku's senior management to realize that his "In Case I Didn't Expect" was also a good drama.

As for this reasoning TV series, it is the future popular "Heart One Reason Crime", this is the second web drama that Li Xiuping plans to film, once Youyiku's senior management has the intention of cooperation, Li Xiuping will buy the film and television shooting adaptation copyright from Lei Yimi, the author of "Heart One Reason".

"I want their mail manager to see my email. ”