"The Poor Noble Son" has been broadcast for a week, and the ratings have been super stable, hovering between 5.0% and 5.1%, for Apple Satellite TV and Shaoshuai Studio, as long as the ratings of "The Poor Noble Son" do not fall out of 5%, then it is a ratings myth. Pen & Fun & Pavilion www.biquge.info

Of course, there is still a big difference between myths and myths, for example, "The Poor Noble Son" is difficult to shoot and the ratings myth created by "The Legend of the New White Lady", but compared with the TV series broadcast in the same period, compared with the TV series broadcast in the past five years, "The Poor Noble Son" is a ratings myth, to put it more bluntly, 5% of the ratings is a threshold, and all TV series that cross this threshold in the whole episode are mythical TV series.

In fact, there are many peers who don't understand, why the ratings of "The Poor Noble Son" can soar all the way to the lead? You must know that the main line of "The Poor Noble Son" is nothing more than the daily life of the protagonist Chen Yilang, since it is daily life, it is naturally inseparable from all kinds of trivialities in life, all in all, the storyline of "The Poor Noble Son" is a little bland.

"Bland" is not synonymous with boring, anyone who enters the pit will sigh every day after watching "The Poor Noble Son": "This is gone? Time flies so fast, warm and warm and sweet." ”

If you don't like to watch warm comedies, you can't taste a kind of happiness called "bland".

According to online survey statistics, the audience of "Poor Noble Son" is mostly girls and rotten girls, both groups are going to "handsome guys", and they are also looking at handsome guys, but there is an essential difference between the two, girls look at handsome guys, that is a series of stories between girls Huaichun, YY herself and handsome guys;

In addition to the above two groups, "Poor Noble Son" also has other audience groups, such as middle-aged aunts and grandmothers with a "girl's heart" also like to watch "Poor Noble Son", and others think that the actors of "Poor Noble Son" are eye-catching, and the ordinary story reveals a touch of warmth and joy, which is inadvertently fascinating.

"The Poor Noble Son" won high ratings with its "warm comedy", and it also caused a wave of discussion in the industry, analyzing why "The Poor Noble Son" was successful?

It is undeniable that "The Poor Noble Son" gathered the popular little fresh meat, and there were two kings and queens in the 90s to join, but there will always be several big productions in China that cost hundreds of millions of dollars every year, and its director and star lineup are more luxurious and powerful than "The Poor Noble Son", but the ratings of people breaking 5% are like trekking through mountains and rivers, and it is extremely difficult to cross mountains and mountains, how can it easily break 5% like "Poor Noble Son", the shooting cost of the key "Poor Noble Son" is not high, 10 million wood?

As for the actors' salaries, the main actors of "The Poor Noble Son" are all owned by the Young Marshal Studio, and Tan Zhihua and Yan Jieying, the two veteran kings and queens, are friendship prices, which undoubtedly greatly reduces the investment cost of the Young Marshal Studio.

Speaking of which, many peers are red-eyed, and those who can't figure it out are angry and complaining, lamenting that the world is declining, and nowadays TV dramas will only use cuteness and corruption to increase ratings;

One success is an accident, but what about two successes? Could it be a coincidence?

"Meteor Garden" and "Poor Noble Son" have become popular one after another, and the chain reaction has led to a shortage of youth campus novels or comics with a large readership, and they have become best-selling IPs for 19 years.

Investors are not fools, if they buy ready-made IPs without a reader base to form a fan economy, then where is their promotional gimmick for this show?

There is another important factor that cannot be ignored in the popularity of "Poor Noble Son", that is, its screenwriter is "Young Marshal Lin Tianbao", so investors can only settle for the next best thing and choose the popular IP of this genre.

The most important thing in China is all kinds of small fresh meat, the difference is only in the fame of each small fresh meat, anyway, big investment has a big way to play, a small investment has a small way to play, and the 5% rating is really eye-catching, but investors don't want to take "Poor Noble Son" as the goal to surpass, but to make money as the ultimate goal!

In a word, "The Poor Noble Son" has benefited some niche authors, and "Youth Campus Novels" can be said to be a niche among the niches, and this type of comic is in a better situation than novels.

In fact, it is no longer a precedent for investors to follow the trend of "The Poor Noble Son", as early as when "The Legend of the New White Lady" created a ratings myth, love stories with Shenzhou characteristics such as "Tianxian Pei", "The Cowherd and the Weaver Girl", "Liang Shanbo and Zhu Yingtai" have become hot big IPs.

Even "The Legend of the White Snake", some investors have also taken a fancy to the market for big movies, as for the adaptation of the TV series, it is better to wait for a few years for the limelight of "The Legend of the New White Lady", and now "The Legend of the New White Lady" is too popular, and the TV series Alexander is adapted.

In addition, Shaoshuai Studio has also stirred up a lot of niche IPs, such as "A Good Man in the Tang Dynasty" and "Wow Beautiful Man", both of which are adapted from the novel of the same name, and both created a good result of more than 1 billion hits after the exclusive broadcast of Flying Bird Video.

Now, "Female Respect" is on the air as the main drama of Asuka Video, and "Step by Step" and "Civil and Military Champion in Modern Times" will successively take over from "Nuzun" to become the main drama of Asuka Video.

Compared with the tens of billions of views of "The Legend of the New White Lady" on Flying Bird Video, the achievements of "Good Men of the Tang Dynasty" and "Wow Beautiful Boys" are nothing, but for Flying Bird Video, they have made a lot of money!

Sure enough, making your own web series is the king!

Lin Tianbao doesn't care about this, because it's a win-win situation, he hasn't moved over so many classics on the earth, how can he have time to adapt the IP of Blue Star?

No, there are 10 more lucky people in Shaoshuai Studio's boutique reading and Xinman.com, but this matter is not handled by Lin Tianbao himself, he handed it over to the people below to do it, and now he is a busy man, it is impossible to do everything himself, at most he will sign it in the end.

Although the second batch of IPs cooperating with Asuka Video can bring 100 million profits to the studio, it is clear which is more important than "Where Are You Going, Dad" to attract advertisers.

The hit broadcast of "Poor Noble Son" once again proves that the five words "Young Marshal Lin Tianbao" are a golden signboard, and "Where Are You Going, Dad" is the first parent-child outdoor reality show of Blue Star, and the risk is definitely a lie, but the interests and risks coexist, and now it depends on how many businessmen are willing to let their children set up wolves? (To be continued.) )