The film market in China in July 2010 was much more flat than in previous years, although there were many movies released as a summer file, there were too few blockbuster films, and there were few high-topic films.

On July 1, starring Gu Xile and Wu Yan, and directed by Er Dongsheng, "The King of Guns to the King" was released, the film has an excellent reputation, plus two peerless handsome guys, and the box office is also passable, with 140 million yuan. However, whether from the perspective of the film's audio-visual editing profession, or from the idea conveyed by the film itself, or from the performances of several leading actors, this movie is just a decent and qualified commercial film, and there is almost no discussion value.

On July 2, five new films will be released, three movies with no stars, no topics, and two movies with stars, these two are "The History of Unmanned Aircraft" starring Liu Ye Gaoyuan and "Xiyou Chicken" starring Xu Zheng's family.

Zhang Yang, the director of "The History of No Other", still spent a lot of effort to sketch the movie, but the structure of this film is still not mature enough, the film adopts the technique of multi-line staggered narrative, it stands to reason that multi-line narrative will make the film more suspenseful and more unexpected, but this film does not, so it has mixed reviews after its release, some viewers think that it is more attentive than many domestic films, and some viewers think that it is boring to mess around, and under such a reputation, the box office is naturally not very ideal.

"Hee You Chicken" should be the biggest stain on Xu Zheng since he acted, and he quickly apologized publicly, saying that he was really sorry for the fans, and he would never act in such a bad movie in the future. It's still good that Xu Zheng dares to act and dare to be, he really hasn't acted in a bad movie with no lower limit like "Xiyou Chicken" since then. There is a superstar in the Chinese film industry who is even better than Xu Zheng who will apologize for acting in bad movies, but this person belongs to apologizing while continuing to act in bad movies, which is really speechless.

Xu Zheng has an attitude in the movie, he has his pride and dignity, and the family will ...... soon. 10,000 words are omitted here, anyway, Li Xiuping can't understand why some audiences go to watch their movies? Obviously it's a group of actors who aren't even amateurs? Not to mention the group performance of HD Film and Television City, the land of China pulls out an amateur from south to north, from east to west, and he won't act worse than them, even the acting skills of Holding La and Wuli Fanfan are better than them, and the five members of the family are definitely among the top ten in terms of acting skills among the 1.3 billion people in China, why do people still watch their movies?

There is a Hollywood blockbuster on July 6, "Dangerous Spy War" starring Tom Tom and Cameron Diaz, this film belongs to a movie that is very average except for stars, a movie that you forget when you watch it, and a movie that does not have any surprises, so naturally it is not very popular.

On July 9th, "Tang Bohu Fights Qiuxiang 2" was released, starring Brother Xiao Ming, Brother Xiao Qi and Zhang Jingchu, this movie seems to have no screenwriter, the story is chaotic, the plot is fucked, although the film is trying to amuse the audience from beginning to end, but how can those deliberate but illogical inexplicable jokes make the audience laugh?

Fortunately, Huaxia still has a conscience director, and on July 22, "Tangshan Earthquake" directed by Xiao Gangpao was released, and all aspects of this film are handled well, with special effects, stories, acting skills, and the photography picture also has the feeling of the seventies and eighties of the last century, and finally the word-of-mouth exploded, and the box office received more than 600 million, breaking the highest box office record for domestic films in Chinese film history in one fell swoop.

There were no hot movies in July after Tangshan, and the only thing worth mentioning was the first movie "I Have a Beautiful Boss" starring Queen Da Tiantian was released, and since then, there has been an actress on the rivers and lakes who ignores acting skills, ignores popularity, and ignores qualifications, she seems to be a niece of God, Red Thunder Town, Yu Tingfengzi, Danfa Gelong, Brother Matt Damon, and the national teacher all cooperate with her, her movies range from a beautiful boss to a mother who loves me again, from a special identity to a police story, from the Great Wall to Pacific Rim 2, such a resource is such a configuration, I don't know if there is anyone who comes later, anyway, there has been no one before.

Whether it is Tangshan or Da Tiantian, Li Xiuping is very far away from these movies, and he is closely related to "Wan Maru Didn't Expect", after the vigorous publicity of Youguo, the first episode of the first season of Wan Wan was launched on Friday, July 2, and the number of broadcasts on the first day reached 5 million, setting a record for the highest broadcast on the first day of online dramas, and Wan Wan became famous in one fell swoop.

Because it has just started broadcasting, the word of mouth has not yet fermented, and Li Xiuping, the director, has not attracted much attention from the audience, but the businessmen have a keen sense of smell and found Li Xiuping early to discuss the placement of the advertisement of "Crime in the Heart". Li Xiuping had no experience in this area and didn't know much about the laws and regulations, so he called Gao Gaoshan and asked him to introduce a professional lawyer to help him read the contract.

After the lawyer arrived, Li Xiuping basically understood some of the ways of the advertising contract, the businessmen spent money, and Li Xiuping was responsible for implanting and broadcasting in the play. Some advertisers require their products to appear in each episode, some advertisers require the male and female protagonists to drink their drinks and wear their clothes in person, and some advertisers require the male and female protagonists to say the names of their products in the play, so that the prices are naturally different at different levels.

Li Xiuping's side is not as simple as just shooting a product picture, because of the particularity of "Crime in the Heart", the businessmen have clearly stipulated in the contract that their goods should not appear in the hands of perverted criminals, their goods should not be associated with death violence, and they should not involve religious politics.

In addition, because "Sin" has not yet been sold, the merchants also require that the video websites that will be played after the sale cannot edit their product screens, and cannot insert other brand products of the same type in the play.

For the first time in history, Li Xiuping's work has been favored by advertisers, and he is naturally very happy, and he is really short of money, and another point is that "Guilty in the Heart" has been filmed for nearly half of the filming, and it is still too late to engage in advertising placement.

In this case, in just four days, Li Xiuping signed five advertising contracts, namely Senniu clothing, red algae peanut milk, red ant leather shoes, Sam's pizza and Duoduo mobile phone. Senniu clothing requires the male protagonist to say their product name, and the advertising fee is 300,000, and the other four are required to appear in the hands of the protagonist, and the screen reveals the trademark, and the advertising fee is 200,000.

The price of two or three hundred thousand yuan is really a conscience beating price, according to Li Xiuping's understanding, the popular TV series broadcast by first-line satellite TV, the general advertising placement cost is between five million and eight million, and the second-class ones are also two or three million, "Crime in the Heart" is not even one-tenth of others, I have to say that Li Xiuping's popularity is still too low.

But anyway, someone finally invested money, Li Xiuping's account increased by more than one million in a few days, he was in a good mood, and then feasted the whole crew at the HD Hotel, and when he was drinking with Li Yifeng and Wang Long that night, the phone rang, and HD Mountain called.

"Brother Li, are you interested in a business?"

"What business. ”

"There is a coal boss who wants to support a girl, the heroine is one million, and she doesn't need to be paid, doesn't there be no heroine in your play?

"How old is the woman, and how does she look?"

"Of course, he is young and beautiful, his acting skills may not be good, and his appearance is still good. ”

"It's okay on my side, we can have a face-to-face meeting. ”

"Okay, you can come to BJ. ”

"Well, I'll book my ticket now, and we'll see you tomorrow. ”