A day has passed, and it also marks the end of the first day of sales of air purifiers. Pen ~ fun ~ pavilion www.biquge.info

On this day, the sales of air purifiers continued to increase, which can be described as a success.

Although everyone in Excellence Electric Company is very busy today, the sales are so good, so that everyone is doing things with a smile, and it is worth it no matter how tired they are.

After all, Su Rui and Shen Qing treat their employees well, and the sales of new products are also linked to bonuses.

Now it's a good thing to have such a good start, now a little tired, but there will be a little more bonus, of course, so that everyone is happy to be tired.

As for Su Rui, not to mention, the company is his, and the air purifier is provided by him, of course, he pays special attention.

When the sales of air purifiers are gradually increasing, there is no one happier than him.

One of the things that Excellence Electric Company has to do now is to do its best to send out the air purifier so that the buyer can get the air purifier as soon as possible, which is a responsible company.

Moreover, Su Rui believes that after this first batch of air purifiers is sent to consumers, it will soon become a publicity point, and when the time comes, the sales will be higher.

After the statistics, the sales of air purifiers in the first twenty-four hours have come out.

The sales of air purifiers were 5,000 units, which is the first day of sales, and it is a very good result.

Before the air purifier went on the market, Su Rui had set a goal to sell 1 million units in 2015, that is, this year, which is the goal he set.

1 million units, 1.2 billion yuan in sales, a seemingly huge number, but he is still confident.

After Su Rui decided to launch an air purifier, Shen Qing did market research, knew the market prospect of air purifiers, and also showed him relevant reports.

In recent years, due to the emergence of a series of problems such as environmental pollution, new influenza, indoor pollution, and air quality, the development of global air purification equipment has been driven, and it has now become one of the main popular products in the home appliance market, which is a popular product that has attracted much attention and sought after.

Globally, the air purifier market is in a state of expansion, with the total sales volume rising every year, and the total value of the industry is getting higher and higher.

In Zhenguo, the penetration rate of the air purifier market is relatively low, but due to air pollution and other problems, and haze has shrouded most areas of Zhenguo, people are more and more concerned about air quality, and more and more attention is paid to the impact of air quality on the body, and the attention and strict monitoring of indoor air quality in developed countries has become the main force to promote the air purification market.

In this environment, in 2014, the production of air purifiers reached 21 million units, and this year it is expected to reach 25 million units.

At present, in Zhenguo's air purifier industry, most domestic brands are in a state of exploration, and there is no real entry, nor is there any real authority, and now it is the time to grab territory.

Air purifiers are in Zhenguo, relatively speaking, this is still an emerging industry, and it is also a place where major domestic brands want to compete for market share.

In this case, Su Rui believes that it is profitable for Excellence to launch air purifiers, which can take advantage of the fact that other domestic brands have not really occupied the market, and start the popularity of Excellence brand, so as to occupy market share in the industry with quality and effect.

If according to this report, Zhenguo's air purifiers can reach 25 million units, then he wants to sell 1 million units, which is not impossible to achieve, and it is only a 4% market share.

Su Rui believes that in terms of the role of excellent air purifiers, getting a market share of 4 percent is not a difficult goal to achieve.

On the first day, the sales of air purifiers reached 5,000 units, and if the sales do not decline in the future, according to this calculation, 1 million units will be sold in a year, which is easily achieved.

Of course, Su Rui knows that the sales on the first day will reach 5,000 units, mainly because the live broadcast room will bring a considerable part of the sales, and the sales in the back should not reach 5,000 units, but it is only temporary, and the sales in the future will definitely rise to 5,000 units, and finally exceed 5,000 units.

For air purifiers, he has this confidence, which will set an annual sales of 1 million units, but now he still feels that it is low.

The most important thing is that Su Rui is not only pursuing the Zhenguo market, of course, such a good air purifier must be sold to countries around the world and make money from other countries, which is what he wants to achieve.

Therefore, in such a large market in the world, only 1 million units are sold, which is not a high number.

It's just that Su Rui is also because of the excellent brand, it is only a new brand, and it only belongs to a small brand that not many people know, everything is difficult at the beginning, at the beginning, sales will definitely increase, and it is difficult to expand the market, he is not so greedy, and wants to take his time, before setting a goal of one million units.

This year's target is 1 million units, next year it will be 5 million units, and the year after next will sell 10 million units, which is one of his plans for the future.

There is no way, this air purifier is an upgraded product, in similar products, there is no competitor to match, as long as consumers compare, what kind of choice will be made is self-evident, now it is just a lack of popularity, as long as the brand awareness can be enhanced, sales will naturally increase, annual sales are higher than a year, naturally there is no problem.

Su Rui believes that in the next three years, this air purifier will not find a rival.

As for whether there will be better air purification in three years, he is not worried, even if his peers launch better air purifiers, he can upgrade the air purifier to launch a higher model, and naturally he can always be ahead.

In the end, Su Rui will occupy most of the share of this industry with the advantages of products, which is what he will do in the future.

On the first day, the daily sales of air purifiers reached 5,000 units, on the second and third days, the daily sales dropped to 3,000 units, on the fourth and fifth days, the daily sales rose to 4,000 units, and on the sixth and seventh days, the daily sales rose to 5,000 units.

Then, on the eighth day, the orders received for air purifiers reached 8,000 units, breaking the highest record at once, and for this reason, we had to make a limited number of sales, mainly because the output could not keep up.

Su Rui knew that it was the first batch of consumers to receive the air purifier, and after experiencing it firsthand, he spontaneously became a promoter and promoted this air purifier to his relatives and friends, which made the sales of air purifiers increase all of a sudden, directly exceeding 8,000 units, thus creating a new sales record.

He had expected this situation, so he was not so surprised.