Chapter 135 of the main text volume pushes the book (three more to order!)

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On the afternoon of December 26, Huayi Publishing House.

Zhang Lei called An Qingxue into the office and asked, "Qingxue, have you asked about the sales of "Ghost Blowing the Lantern" yesterday in a few large chain bookstores?"

An Qingxue hurriedly replied: "Brother Lei, I called Donglan Bookstore, Huaxuan Bookstore, and Yiyun Bookstore respectively in the morning to contact several large chain bookstores, and according to the feedback from the other party, the sales of "Ghost Blowing the Lantern" yesterday were generally okay. ”

According to the salesmen in the store, they politely recommended "Ghost Blowing the Lantern" to some of them, and the proportion of these customers converted into real purchases is very high, basically reaching about five or sixty percent. ”

"So I think that when the reputation of the ghost blows out the lamp is fermented, the sales will definitely not be bad. I think we can consider putting some promotional resources into some online forums to get a little bit of work and see how the market reacts. ”

An Qingxue's 'operation' naturally alludes to hype, and in these years, no matter what is sold, it needs some elements of hype more or less.

Of course, the key is to have the quality of the thing itself, otherwise, it is easy to fry yourself.

And from the fact that An Qingxue herself has read the content of "Ghost Blowing the Lantern" and what she learned from those major bookstores, she thinks that she can fry it a little bit appropriately and see how the market reacts.

If the response is good, then Huayi Publishing House can consider real efforts to stir up the book.

Zhang Lei actually attaches great importance to the book "Ghost Blowing the Lamp", because the theme and content of this book are very novel, and it belongs to a new field that is blank in the market, and it has the possibility of becoming popular.

As an emerging publishing house that has entered the publishing field from the media field, Huayi Publishing House is also in urgent need of a best-selling work to lay a foundation for itself and gain a firm foothold in the publishing industry.

As far as the manuscripts received by Huayi Publishing House are concerned, although there are some manuscripts of good quality, in Zhang Lei's view, the subject matter and content of those works do not see too much novelty, it is nothing more than old wine in new bottles, which may be able to sell a good sales, but if it wants to become popular, it will even sweep the entire book market...... Those works are not enough.

It's not that the author's writing or writing level is not good, but that the subject matter, story, and content are congenital conditions that limit the possibility of it becoming popular.

In today's market, there are countless works of various types, and if you want to appear an annual best-selling work that can become popular and detonate the entire book market, in addition to the new works of some well-known authors who are very famous, the others still have to rely on innovative elements to open up a new market.

The work "Ghost Blows the Lamp" obviously meets these conditions, and the only doubt is whether the market can accept such an innovative theme, especially since this is still a novel with the theme of "tomb robbery".

In the inherent concept of ordinary people, 'tomb robbing' can not be called an elegant 'profession'. Some people will inevitably have some prejudices when they have not read the content of the book.

It is based on such a little concern that Zhang Lei did not directly agree to sign the entire "Ghost Blowing the Lantern" with a royalty share ratio of 10%, but chose a more conservative way, signing the first two volumes with a royalty share ratio of 8%, and testing the market with these two volumes.

Anyway, Huayi Publishing House has the priority of follow-up works, if this book can really become a hit, Zhang Lei is also confident that with the strength of Huayi Publishing House, it is capable of matching the quotation of any competitor!

"Okay, you go talk to the propaganda department, and ask them to use a little resources to test the reaction to "Ghost Blowing the Lantern" on the Internet. ”

Zhang Lei said.

Although it's only the second day of the release of "Ghost Blowing the Lantern", it doesn't hurt to test the reaction of netizens by pushing the book in the name of a reader on some online forums, and it is just a matter of posting.

"Okay, I'm going to talk to the publicity department. An Qingxue immediately responded.

……

"Highly recommend a super good-looking novel "Ghost Blowing the Lamp", I guarantee that you will never regret reading it! The post has the introduction I typed out from the book, you can take a look, the landlord guarantees with his own character, this book is absolutely wonderful!"

"Ghost blowing the lamp? Is it a ghost story?"

"The upstairs reply only looks at the title and doesn't look at the content of the main post? The landlord obviously posted a brief introduction in the main post, this is a novel about tomb robbery!"

"There are still people who write novels about tomb robbing...... Is there anything wrong with it, what is there to write about tomb robbing. ”

"That is, can the author of this book still write a tomb robber into flowers?"

"I didn't expect someone to read this novel "Ghost Blowing the Lamp" like me, landlord, I'll top you! This novel is really good-looking, and the theme is very novel and unique. I just bought it in the bookstore yesterday, and then I came back to read it at home for a whole day before I finally finished reading the first volume of 'Exquisite Ancient City', I just want to say, the author writes really TM is so wonderful! I haven't seen such a wonderful novel for a long time, I highly recommend it!"

"On the ninth floor, what you said is true or false? What kind of novel is this "Ghost Blowing the Lamp" really so good?"

"Yes, why am I fooling you, if you don't believe it, you can go to the bookstore and find this book yourself, if it's good or not, you can see it yourself. Anyway, you don't need money to flip through a few pages in a bookstore. ”

"That's right, yes, I have something to do tomorrow to go out, so I'll go to the bookstore to find out if it's really as good as you say. ”

On December 27, the Four Seas Forum, the Zhiwei Forum, and the Netizen Home ...... and so on, and these large online forums have appeared in the recommendation of the novel "Ghost Blowing the Lamp".

Even the book nest forum, which belongs to the gathering place of online authors, has also appeared on such book posts.

Except for a very small number of these posts, which belong to readers who really read the novel "Ghost Blowing the Lantern", they really like it very much, and they deliberately went to the Internet to recommend it to netizens, most of them are masterpieces of Huayi Publishing House.

Of course, Huayi Publishing House only posted a few sporadic tweets on major forums, and then they fell silent.

But secretly staring at the situation of those posts, seeing that they are about to sink to the edge, they will change their account and put the posts back up in the tone of readers.

In order not to let people see the nature of the 'water army', the people of Huayi Publishing House basically do not put several posts recommending "Ghost Blowing the Lantern" on a forum at the same time.

It's just a matter of making sure that there is a post about "Ghost Blowing the Lantern" that doesn't sink all of it.

As for the content of the replies in the post, it is the focus of their attention.

They themselves know very well which replies belong to them and which belong to real readers and onlookers, so it is easy to see the actual evaluation of "Ghost Blowing the Lantern" by netizens.

This information is still quite valuable to Huayi Publishing House.