Chapter 927
"I don't deny that there are many film and television works, scripts and works, but more money, stars, and marketing and promotion make works. β
Of course, this is purely my personal opinion, just for your reference. β
"I know that many people don't like the works produced by my company very much, and feel that those little fresh meat stars have no acting skills and eat purely by their faces, but this is the market, and I think that if you want to be successful, you must first respect the choice of the market. β
"They can have so much traffic, so many fans, which shows that this is the choice of the market, and shows that the current market really needs them, everyone has a love for beauty, and actors can sell their acting skills, so why can't they sell beautiful? This is an overall market reaction and choice. β
"With more and more film and television works, the room for innovation is actually getting narrower and narrower, I am not denying the benefits of innovation, in fact, to change the way of thinking, the selling point was the plot and acting skills in the past, but now the selling point is handsome, beautiful, and cool, which is also innovation to some extent, isn't it?"
"Investment is risky, seek advantages and avoid disadvantages, how to control risks and resist risks, is the key, film and television is a business, you can't consider it purely from an artistic point of view, buying IP with a mass base is to reduce risks, inviting popular stars to star, the same is to resist risks, don't feel that your works can't sell at a good price because others don't have a vision, but out of risk considerations, obviously the original script is not as good as the popular IP. β
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Yuan Zhi said a lot on stage, and the screenwriters in the audience listened thoughtfully, but more were annoyed.
In fact, some of Yuan Zhi's views are still good, but they have touched the nerves of too many screenwriters.
Especially in recent years, there is a view that Hollywood movies rely entirely on throwing money and piling up special effects, and don't talk about scripts at all.
The truth that history is written by the victor is also applicable in the film and television industry.
Yuan Zhi is more successful than most screenwriters, so what he says, even if you disagree, is difficult to refute.
Because he succeeded, his point of view has a convincing basis, and no matter how good your point of view is, but you fail, does that also mean that your point of view was wrong from the beginning?
That's why the Screenwriters Association invited Ye Qiu to come, because compared to Yuan Zhilai, Ye Qiu was obviously more successful.
When Yuan Zhi left the stage, there was little applause at the scene, but Yuan Zhi didn't pay attention to it at all, because he was obviously more successful than most screenwriters in the audience.
When Ye Qiu came to the stage, the audience burst into warm applause.
"Mr. Yuan Zhi's point of view just now, the script and screenwriter are not so important, I just want to say, it's completely nonsense!"
As soon as Ye Qiu came up, he unceremoniously vetoed Yuan Zhi's words.
The screenwriters in the audience all laughed one by one, but Yuan Zhi's face became extremely ugly, if it was someone else who said this, he wouldn't care at all, but who was Ye Qiu? His words were impossible to refute at all.
Because you Yuan Zhi is successful enough, but it also depends on who you compare with, if you compare with most screenwriters on the scene, then it is true, but if you compare with Ye Qiu, then forget it, it is not a grade at all.
In Yuan Zhi's heart, Ye Qiu is the big demon king and the big villain at this moment.
Ye Qiu didn't care, and said with a smile: "I remember that there is a view circulating on the Internet, 'Hollywood movies know that they rely on piling up money, they know high-tech and visual effects, and there is no script at all!'"
It is impossible to verify who first put forward this statement, but there are not a few people who continue to say it later, and this sentence is not only said for a day or two. What is surprising is that with the blind admiration of some academic filmmakers and the long-term silence of North American filmmakers, coupled with the gradual increase in bad Hollywood movies, year after year, day after day, day after day, this view is as deeply rooted as the truth, which is really incredible!"
In fact, including all of you present, I am afraid that there are some people who have this kind of thought, and talk about it from the heart, whether there is a bad psychology in this sentence and say that grapes are sour if you can't eat grapes, and it also contains complete contempt and denial for Hollywood movies. But that also begs another question: Why should we look down on Hollywood movies? Or rather, what qualifications do we have to look down on Hollywood movies?"
"In fact, not only Hollywood movies, but also some domestic commercial blockbusters, such as "Transformers" and "Iron Man" produced by I Dian Jin Film and Television, etc., there are also many people who say that the plot is empty and clichΓ©. β
"I'm not a successist, but to put it mildly, the biggest problem of many screenwriters in China is that they always have a psychology of rejecting successful people, which will only make people complacent and unable to progress. β
"As early as a hundred years ago, people knew that Hollywood movies may have such and such shortcomings, but it is undeniable that they have more advantages, or they understand the market better and pay more attention to the market. β
"Of course, not all Hollywood film models are suitable for our country, such as the Hollywood script assembly line work that Mr. Yuan admires. β
"Then on the other hand, just because of the popular script assembly line operation in Hollywood, it is also nonsense to say that the screenwriter is not important, to say that the original is not important, and that innovation is not important. β
"Nowadays, with the development of the film and television industry, some people say that the room for innovation is getting narrower and narrower, and I don't deny this, but it doesn't mean that innovation is not important. β
"We have to look at the problem from the perspective of development, when idol dramas were popular, many people also scolded them, but it just has a market, this is the choice of the market, but the problem is that the market is constantly changing, and the audience's tastes are constantly changing. β
"In my opinion, no model can be permanent, idol dramas have been popular, but what about now? Is it outdated? Variety shows without content have been popular, but what about the same now? IP+ small fresh meat model, we won't talk about praise and disapproval, but the same it also has to follow the laws of the market, any kind of thing, after watching it for a long time, watching too much, will be aesthetically fatigued. β
"The only thing that will not become obsolete is innovation, innovation! The innovation here is not only to abandon the past, but to innovate on the basis of the existing one. β
"Some people say that winning by surprise can only be for a while, but in fact, winning by surprise, once is surprising, and the second time is not surprising, so is it normal to not be able to win?"
"For example, idol dramas, are they really completely outdated? Not necessarily? Several popular vampire-themed dramas of the American Emperor have a high rating in North America and in China, but in fact, in the final analysis, they are still idol dramas, but on the basis of idol dramas, vampires, werewolves and other elements have been added, in my opinion, this is innovation. β