Chapter 144 Stir Up Topic

In the private room of a high-end tea house in Tsim Sha Tsui, Cheng Weiliang was busy cooperating with the company's record promotion work and filming the next few episodes a few days ago. Pen "Fun" Pavilion www.biquge.info

In front of a heavyweight opponent like "The Legend of the Condor Heroes", Cheng Weiliang is confident, but in order to ensure the success of his first directorial debut and eliminate any risk of possible failure, he racks his brains, and he will not let go of any strategy that can increase the ratings. In addition to the previous two major publicity strategies, he also offered the ultimate trick of "watching the series, guessing the answer, and winning rich prizes".

This kind of strategy to increase ratings, which has long been rotten in later generations, is still extremely rare in this era. Cheng Weiliang knows that youth campus dramas like "Meteor Garden" are very appealing to teenagers who are willing to accept new things, but for adult male audiences and housewives, it may not be!

Therefore, in order to compete for the big audience of housewives, Cheng Weiliang specially proposed to Xu Xiaoming the strategy of "watching TV dramas, guessing answers, and winning prizes" for housewives and other small citizen groups. The daily prizes are based on drinks and utensils, cleaning kits, and the final draw in the finale episode is a color TV.

Cheng Weiliang is confident that "Meteor Garden" can attract most teenagers, and if he wins the watch of each episode by providing prizes for each episode, then he dares to be 99% sure that he will win this ratings battle!

Of course, the cost of the prize will not come out of the production budget, so Cheng Weiliang naturally hit the idea on local businesses. When I first contacted them, many businesses were not interested in hearing that they needed to offer a large number of prizes for free, and that they might have to post a sponsorship fee in order to maximize the exposure of their products in front of TV audiences. They think that in ATV, a TV station with a lot of poor ratings, it is really not worth spending so much sponsorship money on advertising.

At first, they were indifferent to Cheng Weiliang, who came to the door on his own initiative, but three days ago, Cheng Weiliang's second album album was grandly launched, his fame went to the next level, and the gorgeous trailer was broadcast, which caused a sensation among the public, and several businesses changed their attitudes and began to take the initiative to contact Cheng Weiliang to discuss cooperation. It's a pity that at this time, it was Cheng Weiliang's turn to be busy with various tasks and gave them a cold face.

After drying them for a few days, I only took the time to come to the meeting today, in addition to the merchants who agreed to cooperate at the first time, today we have initialed a sponsorship agreement with three businesses, including rice cookers, stainless steel tableware and hand sanitizer.

"Mr. Cheng, everyone has a happy cooperation!"

"Mr. Cheng, producer Mei, I wish you a long time in the ratings of your TV series. ”

After initialing the agreement, the representatives of each family warmly shook hands with Cheng Weiliang one by one, Cheng Weiliang shook back gently, bent the corners of his mouth and smiled slightly, "Happy cooperation!

……

"Wei Liang, it's only been a while, and our crew has another 150,000 yuan in the account, but you really have you! You can take food from the mouths of these shrewd merchants, you have a set!" On the way back to the TV station, Mei Xiaoqing's eyebrows were full of joy, in the past two days, because the trailer has increased the ratings of the period, the leaders of the station can't help but praise their crew, and today they got a sponsorship for nothing, she couldn't help but make a joke about Cheng Weiliang.

"This is a win-win situation for cooperation, but they don't see rabbits and don't scatter eagles! A while ago, we wore out our mouths, but they still refused to let go, and at most they were only willing to provide some free prizes. Now that they see that our trailer has produced a good publicity effect, their brains have finally opened up!" Cheng Weiliang drove the car, tilted his head, and said in a slightly sarcastic tone.

Mei Xiaoqing laughed and said: "I don't blame them for the pain, who asked you to ask people for 1,000 boxes of fruit juice drinks, 500 sets of stainless steel cutlery three-piece sets, and 100 high-end rice cookers as soon as you opened your mouth." ”

"The third prize is juice or hand sanitizer, the second prize is stainless steel cutlery or high-end porcelain bowls, the first prize is a rice cooker, and the final grand prize is a color TV. Of course, the number of prizes should not be too small, otherwise if there are not many award-winning audiences, people's expectations for watching the drama will decline more and more. Each episode takes out 50 boxes of drinks, and the first prize is 5 rice cookers, the effect is just right, enough to attract those housewives. Cheng Weiliang said, "Being able to take advantage of our TV series, their products can suddenly increase a lot of popularity, which is much more affordable than spending money on TV to advertise." The little bit of free prizes and sponsorship I asked them for was definitely not too much!"

Mei Xiaoqing teased: "You, you can really scrape a sum of money from anywhere! Our crew has you, a boy who makes money, and it seems that those reporters are worried in vain." ”

Cheng Weiliang shrugged, "Are you saying that some newspapers praise me for the gorgeous shots I shoot, but also ridicule me as a loser? Hehe, they are also right, I really spend a lot of money on filming, thank you for worrying about me so much, but my drama will definitely be finished, and it will definitely not be finished!"

"The current scene has cost 1.2 million yuan, and there are three major scenes in the future, and I plan to spend a budget of 150,000 yuan to shoot. Overall, the final production cost of "Meteor Garden" is about 1.4 million to 1.6 million. ”

"In addition to the one million funds we raised in the early stage, some of the sponsorship funds from Disheng jewelry, BMW, Coca-Cola, sneaker brands and gyms, etc., which were negotiated later, have also arrived, so Xiaoqing, our budget is sufficient!

"Three scenes, 150,000 yuan! It's still so extravagant!" Mei Xiaoqing shook her head in her heart, this was enough for her previous filming of seven or eight episodes, and she was embarrassed to mention that she had filmed the same twenty episodes of the campus youth drama "When the Sun Showers" a few years ago, and the production budget was less than one-third of "Meteor Garden", which was also the result of the free sponsorship of many supplies, props and filming locations in the "Meteor" drama. If there is no sponsorship, the minimum cost of this drama filmed by Cheng Weiliang is probably more than 2 million.

It cost more than 2 million yuan to shoot a 20-episode campus fashion drama, which is really unprecedented! The cost of filming on the wireless station is lower than that of ATV, and the cost of 50 episodes of their costume drama "The Condor Heroes" is probably more than 2 million.

Mei Xiaoqing was a little speechless, the budget for filming a 20-episode modern drama is comparable to the cost of filming 50 episodes of a costume martial arts drama! This master is really good at spending money, at first she thought that it was unthinkable to invest one million in a campus drama, but now it has been proved that her imagination is far from keeping up with Cheng Weiliang's thinking.

Mei Xiaoqing thought to herself, "The Legend of the Condor Heroes" is about to start broadcasting tonight, I wonder if the ratings can replicate the mythical high ratings of "The Legend of the Condor Heroes" half a year ago?

Cheng Weiliang's "Meteor Garden" has already made a lot of money, and his work full of sincerity will be able to resist the "Condor Heroes" on the opposite stage alone? In case of a fiasco, she can't imagine how the pressure from the stage, the pressure from sponsors, and the pressure of public opinion from the outside world will hit this young talent who is less than 20 years old hard!

Glancing at Cheng Weiliang, who was concentrating on driving, she turned her head to look ahead, all the work that could be done had been done, and now there was only prayer.

……

Cheng Weiliang drove the special car sponsored by BMW and soon returned to the ATV Broadcasting Building on Broadcasting Road. Unexpectedly, as soon as he and Mei Xiaoqing got out of the car, they were immediately surrounded by a group of reporters who had been waiting for a long time.

In the past three days, the reporters finally blocked Cheng Weiliang who showed up, and they immediately rushed forward one by one, scrambling to hand the microphone to Cheng Weiliang, and raised the issues they were concerned about. (To be continued.) )