Chapter Twenty-Six: Shooting a Movie in January?
On the second day of the launch of "Plants vs. Zombies", the number of paying users decreased a lot compared to yesterday, only a hundred thousand, but there was also a turnover of more than one million;
In general, the production cost of this game has been recovered, and the back is all earning, it's just a matter of earning more and earning less.
The monthly turnover of "Temple Run" has exceeded 20 million;
Even more terrifying is Angry Birds!
This game is about half a month after the launch of "Temple Run", but the number of users and monthly turnover even directly surpass "Temple Run", and the monthly turnover has exceeded 30 million!!
It's just terrifying!
It's not wrong to say that the game is a cash cow.
These two games alone have made Xinghuo Technology Media an upstart in the game circle, and it can be regarded as a well-known existence.
When "Plants vs. Zombies" was launched, there was no need for Spark Technology Media to find other channel providers, but channel providers came to the door by themselves.
On the third day of the launch of "Plants vs. Zombies", the paid users rebounded, perhaps because of the word-of-mouth effect, with more than 200,000 paying users and more than 2 million turnover on this day.
Other gaming companies have become numb to this.
It's no surprise that this is another game with over 10 million monthly turnover, even if it may not be as good as Temple Run and Angry Birds!
In fact, this is not the case.
When "Plants vs. Zombies" logged on to the App Store, it sold more than 500,000 sets in 10 days, and the computer and mobile versions are interoperable, and you only need to buy one set to play on the computer and mobile phone, no need to buy it again, the price is $2.9 a set, which is about $1.5 million in sales, which is almost 10 million Chinese dollars.
Everyone also found that Spark Technology Media's "Temple Run", "Angry Birds" and "Plants vs. Zombies" are all on the best-selling list of the App Store.
After more than a month of development, 'Xinghuo Technology' has been well-known to everyone, and as for the 'media' behind it, it is easy to be ignored by everyone!
It's the end of December.
After more than a month of filming, "Chainsaw" was announced to be completed and entered post-production!!
At this time, there are only more than 20 days before the winter vacation, and there is no problem in time, you can edit slowly and strive to be perfect.
Li Ming, as a screenwriter, and he watched this movie in his previous life, so he also went to assist in editing.
Of course, he just gave his opinion, Xie Yingjie, as a director, must also have his own opinions, and he has his own desired effect when filming.
In general, the finished film after editing is not much of a problem with the original.
To complete the editing, you also need to submit it for review, get the broadcast license, find a distribution company to distribute it, set a schedule, and arrange a theatrical release.
During the New Year, blockbusters were released, and Li Ming's movie was finally reviewed, and it must be 16+, that is, audiences under the age of 16 cannot watch it, and audiences over the age of 16 can watch it.
For such a movie, if you want to compete for a few days during the New Year, you don't have to think about it, so it's better to stagger this time and release it in January.
It just so happens that there won't be any blockbusters in January, and many students start their winter vacation at the end of January, so the box office shouldn't be too bad.
At the beginning of January, "Chainsaw" passed the review and was rated as 16+ level, which had a great impact on the box office, but Li Ming was already very satisfied, which was better than not passing the review.
After the movie passes the review, it is to find a company to release it!
Xinghuo Technology Media and Youtu have cooperation, so they found Qianli Pictures to discuss cooperation, and are ready to hand over the distribution of "Chainsaw" to Qianli Pictures for distribution.
But Qianli Pictures is not optimistic about this movie!
First, the movie is not a big production, and the shooting cost is less than 10 million?
Second, there are no big-name stars, all of them are newcomers, and there is no fan base.
This kind of three-no movie, or a rating of 16+, may not even be able to recover the cost of distribution!
Generally, when a movie is released, 8%-20% of the box office will be charged, and for a three-no movie like "Chainsaw", the distributor will take a lot of risk, basically charging more than 20% of the distribution fee.
This point is absolutely unacceptable to Spark Technology Media.
Liang Guodong didn't even ask Li Ming for advice, until he was sure that it would not work, rejected this condition, and chose Xinghuo Company to bear the publicity and distribution fees by itself.
That is, to give money to the distribution company, and pay for the publicity and distribution expenses by yourself, and the box office sharing has nothing to do with the distribution company.
In the end, Xinghuo Technology took out 5 million yuan for publicity and distribution expenses!
For a movie that costs less than 10 million to shoot, the publicity of 5 million is already good, so calculated, the cost of "Chainsaw" is also 13 million, and 15 million is not a problem for external propaganda.
Anyway, "Saw Horror" is a small production, not to mention a 16+ movie, in the eyes of Qianli Pictures, it is impossible to recover the cost, and Qianli Pictures agreed to this condition.
After Liang Guodong signed the contract with Qianli Pictures, he said: "Thank you Mr. Shi, we have a happy cooperation!"
"Happy working together!"
Shi Ming is a vice president of Qianli Pictures, and in his opinion, Xinghuo Technology Media, a movie of "Chainsaw", must be so bad that there are no pants left.
Not to mention that it is a very niche horror film, there are no stars yet, they are all heart-wrenching, and they haven't even heard of the director, followed by a 16+ movie, so it's strange that it can recover the cost.
Xinghuo Technology Media is the kind of company that makes some money, just like investing in filming, thinking that it can make money, and it doesn't know how deep the water is.
In other words, Xinghuo Company is stupid and has a lot of money!
……
With Qianli Pictures arranging the release, Xinghuo Technology Media also cut out the trailer of the movie and began to promote it.
Li Ming's Weibo, as well as the official scarf of Xinghuo Technology, all cooperated with the publicity and advertising......
For a while, Xinghuo Technology Media, which had been silent for half a month, once again entered everyone's realization.
This time, Spark Technology Media is not launching a new game, but a movie - "Chainsaw"!
Many people who pay attention to Li Ming know about Li Ming's Spark Technology's investment in the filming of the movie "Chainsaw" and the TV series "Love Apartment".
I also learned that "Saw Horror" is a horror movie, but I didn't expect it...... It's only been a month, right?
That's too fast, isn't it?
Spark made games so quickly, even making movies quickly?
Shooting a movie a month?
This quality, I can't compliment it!!
At the same time, "Saw Horror" is a 16+ rated movie, so there can't be too bloody content in the trailer, and it can't be spoiler, but it must be attractive.
The trailer of the movie had to be edited, which made Xie Yingjie put a lot of thought into it, and the final trailer was still very good, full of suspense and not bloody at the same time!
But......
The filming time of this movie is too short, which is the most suspicious point for everyone, and it has caused a lot of controversy;
"One movie a month, are you sure you're not kidding?"
"Even a small movie like a horror film can't be shot in a month, right? How shoddy does this have to be to shoot a movie in a month?"
"This is trying to make money, right? Now that the film market is hot, everyone wants to make a movie to make money, and the Huaxia Film Market was ruined by this kind of person!"
"There are countless so-called bad movies, is it because there are such people who shoot one movie a month?
"Li Ming, you want to be crazy about money, right? After filming in a month, are we stupid?"
"Mingda should write your "League of Legends" well, and when you adapt "League of Legends" into a movie, I may go to watch it, but this "Chainsaw" is really not flattering......"
Whether it is Xinghuo Technology Media or Li Ming, they were scolded miserably this time!