After being merged into Soso.com, Yiwang has improved to a certain extent in all aspects, which can be described as a good momentum of development. Pen & Fun & Pavilion www.biquge.info

Recently, however, Yiwang has been in trouble.

When the media reports some news, they often use words that are more likely to attract people's attention as headlines.

In particular, online news is all-encompassing.

Easynet is no exception.

Ye Qiu remembered that in his previous life, he once heard a buddy who was an online news editor say that he went to interview for this position.

At that time, the first question of the interview was: "If you are a person from the Han Dynasty, you have to write a news article about Zhao Zilong's bloody battle against Changbanpo and killing seven in and seven out." How would you write it?"

Ye Qiu's buddy asked Ye Qiu, if it were you, what would you write? Ye Qiu thought for a while and immediately gave his own answer: "Zhao Zilong rode the savior alone, and Mrs. Mi threw herself into the well and was martyred." ”

As a result, Ye Qiu's buddy said directly: "With such an ordinary title, where can it attract the attention of netizens?"

And the answer given by Ye Qiu's buddy who is a news editor is: Seven in and seven out, Zhao Yun and Mrs. Mi are high tides.

Ye Qiu still remembered that he almost didn't have a mouthful of water on the other party's head at that time: "What the hell, can you still write like this?"

And the second question, or Nagasakapo, if you wanted to comment in depth on the matter, how would you write it?

As a result, the buddy gave two answers that made Ye Qiu Spartan again: "Knock Zhao Yun to seek justice for the innocent martyrs of the Cao officers and soldiers." ”

"The eight reasons why the Huns don't let their children worship Zhao Yun don't know how Chinese parents feel when they see it. ”

Whether it is New Wolf Network or Yiwang, there are many similar exaggerated titles, but this time, Yiwang has a problem.

It was an article titled: "173 people fainted in the old people's vegetable market and ignored the crossing, and only 1 person rescued!"

The content is that in the market, an old man suddenly suffered a cerebral infarction and fell to the ground, and a merchant called 120 when he saw this, but during this period, 52 people stepped over the old man one after another, most of them with calm faces. About 5 minutes later, a passing "woman in white" stood by the old man's side, guarding and comforting the old man, and did not leave until emergency personnel arrived. And during this time, another 121 people stepped over the old man. During the whole process, a total of 173 people stepped over the old man, and only the woman in white helped take care of the old man.

A surveillance video of the market is also attached.

The huge contrast of 173:1 has caused a large number of netizens to discuss, and even come to the conclusion that "the world is declining, people are indifferent, and morality is degraded".

This report can be regarded as adding a lot of views and replies to Yiwang, and even many places on the Internet are discussing the topic of this report.

However, the problem lies in this report.

A well-known fighter against fake news, I want to fight this "fake news" in a blog post.

Starting from the analysis of the video, Qiushi even made a full version of this video to prove that the video on Yiwang was the surveillance footage of the scene of the incident that was accelerated and edited and put on the Internet, and it was not a reflection of the real situation.

And according to Qiushi's investigation: after the old man fainted, the vegetable market owner who dialed 120 for the first time told reporters: "There are well-wishers to help, and I told don't help at that time, and at this time it is easy to have a cerebral hemorrhage." There were also people who wanted to call 120, and I told them they were done. ”

According to the manager in charge of property management in the market building, the place where the old man fell was an important passage, less than two meters wide, because there were so many people, someone stepped over the old man's leg.

"Crossing and stepping over, the difference between one word and the error is a thousand miles. The property manager who was present made it clear that most passers-by were concerned about the old man's injuries until the woman in white, who seemed to have some medical experience, appeared.

After Qiushi's anti-fake blog post was issued, other media also followed up and reported it, and the results confirmed that the news on Yiwang was fake news.

Netizens who were originally indignant by this report, after knowing about this incident, naturally broke out, although in the end, Yiwang dealt with it in a timely manner and apologized to the public.

But things have happened, and the impact has been made.

……

"This incident is my dereliction of duty and I will take responsibility for it. As the editor-in-chief, Morey said with a decadent face.

Speaking of which, it does have something to do with Morey, the editor-in-chief, because the strategy of the "title party" was proposed by Morey.

But in fact, everyone is doing this, and it can't be said that it is Morey's problem, if the report is true, then it doesn't matter if the headline is exaggerated, but this time there is a big basket, and it was discovered by the news fake people.

For easynet, the impact is great.

A brand is built by long-term persistence, but it is very easy to smash a brand, such as this one.

Wen Baiqian is actually very annoyed, Yiwang was founded by her, even after it was merged into Sousou, Wen Baiqian is also the president, originally after Morey came, Yiwang's news has improved greatly, but I didn't expect such a big basket.

Ye Qiu didn't speak, he rarely cared about the affairs of Yiwang, but this time he came.

"It's happened, and now is not the time to hold accountable, but what's next? How can we reverse the impact of this incident?"

"I watched some news with a high number of clicks on Yiwang, and found a very serious problem. ”

Wen Baiqian and Morey both looked at Ye Qiu with some confusion.

"In my opinion, this problem is even more serious than this fake news incident. ”

"I know that if you want to attract attention, you often choose some more powerful news materials to report, especially those that are easy to cause controversy. ”

"The starting point is right, but the problem is, I found that a large part of the news on Yiwang is full of negative energy, such as touching porcelain, such as beating the elderly on the street, such as not saving the dead and so on, such news is easy to arouse public indignation, but is it really a good thing that there is more news like this?"

In his previous life, as a *** Ye Qiu, he often complained that media reports always did not do good things, reported some negative news all day long, and repeatedly provoked the people's moral bottom line.

This is also why, many years later, when many netizens see some reports, they often leave messages and replies that are always negative and malicious.

After hearing this, Morey was also stunned for a moment, and then looked ashamed.

This kind of thing, not to mention it, may still be in the dark, but as soon as he said it, he understood what Ye Qiu meant.

There are many such reports, which can certainly attract attention and create controversial topics, but because such reports are full of negative energy, it is easy to cause netizens to position Yiwang to report negative news.

And once such a positioning is universalized, then it is definitely not a good thing for Yiwang.