Chapter 43 Opening the Acquisition
Instead of selling the live broadcast license, it is better to buy a live broadcast platform!
But...... Although Li Ming's Spark Company now has hundreds of millions of funds and three games that continue to be recorded, it is really not enough to acquire a live broadcast platform!
A better live broadcast platform has a market value of billions, and even a smaller live broadcast platform has a market value of hundreds of millions!
"League of Legends" needs to be promoted, just the cost of various promotions, the cost of preparing for the league, plus the cost of purchasing servers, the cost of company expansion, renting venues, etc.
All of this is calculated, and if you want to acquire a live broadcast platform, this amount of money is really not enough.
Li Ming still discussed this proposal with Liang Guodong.
Liang Guodong feels that the acquisition of a live broadcast platform is better than the acquisition of a game company: "The live broadcast platform situation is too small, we have an entertainment department, and we don't need a live broadcast platform at all, if you let our company's artists start from live broadcasting, I feel that the grade has been lowered a lot in an instant, and there is no need for that, so it is better to buy a game company at a price!"
"Not to mention that a large game company has an experienced team, it is not a problem to operate the promotion and league of this League of Legends, and then the server can also save a lot of money, and more importantly, the users!"
Li Ming had discussed with Liang Guodong about how to promote "League of Legends", how to make users log in more quickly, and how to accumulate users who belong to Xinghuo Company.
The acquisition of a game company and the realization of user data exchange can allow users to log in to the game more quickly, and at the same time, after merging into a company, there will be a group of experienced personnel.
The three games launched by Xinghuo: "Temple Run", "Angry Birds" and "Plants vs. Zombies", the login methods used are all Qiuqiu and Weixin of Qianxun Group, or the user's mobile phone is directly registered and logged in through the verification code.
Among them, 99% of the users choose the authorized login of Qianxun Group, or the authorized login of the application platform, and the number of people who really choose to register and log in is very small.
Hearing Liang Guodong say this, Li Ming knew that he should have a goal: "You should have a promising company, let's talk about it?!"
Li Ming didn't think about buying a game company.
As early as when he first started the company, he thought about directly buying a game company or a game studio to make games, so that he didn't have to recruit people, and he could also win a lottery!
But in fact, many small game companies and game studios are not as good as the current game department of Spark Company!
Spark's game division has surpassed 80% of game companies on the market!
In addition to several major listed game companies, other companies use authorized login methods, and 90% of their users use Qianxun Group Qiuqiu or Weixi.
Qianxun Group is so awesome, holding 90% of the instant messaging market in China, it can be said that from primary school students to adults in their fifties and sixties, they are using Qianxun Group's instant messaging products.
Listed game companies, with the current financial resources of Xinghuo, want to buy these companies...... It's simply impossible!
"There is a very suitable one!" Liang Guodong said and turned the computer on his desk and asked Li Ming to take a look: "Tianjiu Games, a company listed on the NASDAQ in the United States, has a current market value of 130 million US dollars, which is about 900 million when converted into Huaxia currency, and it is very easy for us to find a bank loan of 1 billion yuan, and it is no problem to win this company!"
Tianzhuo Game is a large-scale group company with a history of 19 years, which can be described as a brilliant time at the beginning, even today's Yiwang Games, Shengshi Games, and Giant Axe Group are not the opponents of Tianjiu Games at the beginning!
Is it such a large game company, originally with a market value of more than $8 billion, and now only $130 million remains?
You can imagine the extent to which this company has declined, there have been no new games launched over the years, and the game of the agent has also been robbed, and a game has been made with heart, but the result is that it has hit the street, the capital chain is in short supply, and the stock price has fallen off a cliff in just a few years, and it has become a garbage stock, and no one has taken it over at all.
Li Ming looked at the information compiled by Liang Guodong and frowned slightly.
Tianjiu Games has the impression that even if he doesn't play games much, he has heard this name before, but he has never heard it again in these years, and there are too many companies that are slowly disappearing.
But looking for a bank loan to acquire this company, Li Ming is still a little repulsed.
As an ordinary person, he is more reluctant to borrow money from a bank.
"Every company has debts, even if Qianxun Group, Qianli Group, and Qiandu Group have debts now, I know you are more repulsed by this, but if a company wants to develop, it must go through this step. We follow the normal procedure, there will be no problems, and with our profitability, this debt is no problem at all, unless you don't have confidence in yourself!"
Liang Guodong knows that Li Ming has a strong sense of crisis, and the operation of the "League of Legends" game this time is the agency agreement signed by Li Ming and Xinghuo Company.
In other words, Xinghuo Company only acts as an agent for game operations from Li Ming, and Li Ming can take back the game agency right at any time, and the authorization will not be too long.
As the boss of the company, Li Ming has the final say on the authorization time, and it is good to supplement an agency agreement at any time, the purpose of which is to avoid the company being acquired by hostile takeover.
Li Ming is more reluctant to find a bank loan to develop a company, and what he wants is steady development.
If the development is too fast, it may lead to problems in the company's capital chain, or it may get out of control, and eventually the company will become someone else's wedding dress.
There are many people, companies, and venture capital institutions who want to invest in Spark.
Qianxun Group and Qianli Group's offer for the acquisition of Xinghuo Company has increased nearly 20 times from the price of 300 million Huaxia coins when "Temple Run" was released, to the 5.8 billion Huaxia coins after the birth of the super IP of "League of Legends"!
Once there is a problem in the capital chain of Xinghuo Company, there is no doubt that these companies and investment institutions will definitely take action.
But as Liang Guodong said, unless Li Ming has no confidence in himself and the company's profitability, there is no problem with a loan of 1 billion yuan.
Now that "Saw 2" and "Love Apartment 2" have entered production, they will be released on May Day.
With the word-of-mouth of "Saw 1" and "Love Apartment 1", as well as users, the price of movie box office and TV series broadcast rights will definitely rise, and the income here will be hundreds of millions!
In addition, several of the company's games continue to make profits, and the monthly turnover of "Angry Birds" is as high as hundreds of millions, plus the turnover of tens of millions of "Temple Run", it is no problem to borrow 1 billion.
It's impossible to get such a thing this year, the new game "League of Legends" is already in production, "League of Legends" has also been launched, the entertainment department has set sail, the singers have been selected, songs are being recorded, singles and albums are being released, and new movies are also being prepared...... It's all profitable!
"Then let's buy Tianjiu Games!"
In the end, Li Ming made a plan to acquire Tianzhuo Games: "But this company is listed in the United States, will it be troublesome to acquire?" After the acquisition is completed, "League of Legends" will be open beta, right?"
After the completion of the acquisition, it will take time for the data of the two companies to be interconnected, and if League of Legends is in public beta, it will be a little insufficient, although it also has a role.
Liang Guodong said very confidently: "Don't worry at all, leave it to me, I can do it in a few days......"