Chapter 942: No need to advertise
Regarding the lightspeed bike, Su Rui felt that there was no problem.
As long as Lightspeed Machinery Manufacturing Company can increase production capacity step by step and expand the market scale of the production base, there will be no problem, with the increase in production, Lightspeed Machinery Manufacturing Company's revenue and profits, as well as market share, will follow.
It can be said that the development of Lightspeed Machinery Manufacturing Company will basically be smooth, because there is no bicycle that can be compared with the lightspeed bicycle.
If the peers do not produce products of the same level as the lightspeed bicycle, the lightspeed machinery manufacturing company will not encounter any obstacles in the development, and everything will go very smoothly, which is the benefit of leading the industry.
Therefore, Su Rui really has nothing to worry about on this issue, just let the lightspeed bike go with the flow.
In addition to the lightspeed bike, he is most concerned about the "Zhen" mobile operating system.
So far, the daily growth of the Zhen system has been very good, and it has maintained a very good growth rate, and the total amount is increasing every day, and the speed is still very fast.
Therefore, Lightyear Technology Company has not invested resources to promote the "Zhen" system, and there is no publicity for the slightest decent, which is very incredible in the eyes of the outside world, and I don't believe in the existence of this kind of thing, and I don't think that the growth of the "Zhen" system will continue to increase without hype, and it has not stopped until now.
In fact, whether the outside world believes it or not, Lightyear Technology has indeed not invested resources to promote the "Zhen" system, let alone hype.
Of course, Lightyear Technology is not so poor that it can't even afford a little publicity money.
Lightyear Technology's funds are indeed not rich, most of the funds are used to support the development of chip projects, and there is not much of the rest of the funds left, but the publicity money can still be obtained, but it will not be too much.
It's just that Su Rui and Shen Qing both think that the "Zhen" system is now very popular, relying on word-of-mouth, as well as the spontaneous promotion of users, it is enough to maintain a fairly high growth rate, and the daily growth of active users is very considerable.
It can be said that Su Rui and Shen Qing think that even if they invest in publicity and start using resources to promote the "Zhen" system, it will not be of much use.
After all, the available funds of Lightyear Technology Company are not abundant, at best, they can only take out a few million, and they may not even be able to take out a few million, just such a small amount of money, if it is used to promote the "Zhen" system, in fact, it has no effect, it cannot be said that it has no effect at all, but the effect is definitely minimal.
Millions of publicity expenses, in the "Zhen" system, may only be regarded as icing on the cake, and the effect is not large, and it will not allow active users to usher in a higher growth rate.
Perhaps, when the users of the "Zhen" system see that Lightyear Technology has started to promote, they think that the official has begun to promote, and there is no need to use them to recommend the "Zhen" system to relatives and friends, and there may be many people who give up recommending the "Zhen" system to the people around them.
This possibility cannot be said to be non-existent, but it is very likely to happen.
Because the growth of the "Zhen" system mainly comes from the recommendation of users, it is the active users who recommend the "Zhen" system to the people around them, so that the "Zhen" system has maintained a fairly high growth rate.
And the reason why these users will take the initiative to promote the "Zhen" system, and it is also propaganda without asking for returns, is mainly because they see that Lightyear Technology Company does not promote the "Zhen" system, without any official publicity, these users want to do their part, to recommend the "Zhen" system to the people around them, so that more and more people use the "Zhen" system, which is why they will take the initiative to recommend the "Zhen" system, which is a very simple motive.
However, once Lightyear Technology starts investing resources and starts officially promoting the Zhen system, it is likely that these users will no longer recommend it, because they may think that the Zhen system no longer needs their recommendation.
Once this happens, the growth rate of the Zhen system will definitely decrease, and without the recommendations of these users, the daily growth will not be so high.
In such a situation, if Lightyear Technology only relies on a small amount of publicity money, it is obviously impossible to pull up the growth rate of the "Zhen" system, and the growth rate of active users will definitely slow down, which will outweigh the losses.
Therefore, Su Rui and Shen Qing don't think that they should start promoting the "Zhen" system now, mainly because they think that such a small amount of publicity money will not have much effect, but may have the opposite effect.
Rather than this, Lightyear Technology Co., Ltd. might as well save publicity costs, wait until the growth rate of the "Zhen" system declines, and then invest resources to promote the "Zhen" system, increase the growth rate of the "Zhen" system, and publicize the "Zhen" system at the right time, so as to use the minimum cost and maximize the effect, which will be more appropriate.
Therefore, Lightyear Technology has not promoted the "Zhen" system, and completely relies on the good reputation of the "Zhen" system and the active recommendation of users to maintain a high growth rate.
The current "Zhen" system is no longer the mobile phone system that no one cared about before.
"Zhen" system, when it was just launched, many people's first reaction when they heard this name was that it was a copycat system that imitated the Android operating system, and they had a very bad impression of it, and they never thought that this would be a good mobile phone system.
However, this first impression, after the user officially uses the "Zhen" system, will be completely changed, a big change, and it is not an exaggeration to say that it is not an exaggeration.
After using the "Zhen" system, everyone knows that this is a mobile operating system that is not weaker than ios and Android, and even can kill ios and Android in seconds, not to mention a copycat system as they imagined, compared to now, this is a perfect mobile phone operating system.
Because of this, the "Zhen" system will become popular so quickly, and its daily growth is stunning, especially for a new system, it can be regarded as a miracle.
The most important thing is that the "Zhen" system has not cooperated with any mobile phone brand, and no mobile phone comes with the "Zhen" system, and there will be no mobile phone that directly brings growth to the "Zhen" system, but the "Zhen" system itself is needed to attract users to download, install and use.
Under such circumstances, the fact that the Zhen system can still have such a high growth rate is a very amazing thing.