As soon as this news came out, many people didn't believe it at first, how could "The First Close Contact" be such a wonderful novel, how could it be an advertisement?

And when the other news came out, everyone was shocked. Pen & Fun & Pavilion www.biquge.info

"The First Close Contact" is an advertising blockbuster created by Ye Qiu for the instant messaging software QQ that recently became popular because of this novel.

Because, before the appearance of this novel, Ye Qiu already owned 30% of the shares of the instant messaging software QQ, and this has been recognized by Ma Tengyun, the founder and chairman of the instant messaging software QQ.

This news once again detonated the topic, advertising placement is still relatively rare in China in this era, but in the United States and other regions with a developed entertainment industry, advertising placement is nothing new.

But it's the first time I've used fiction to advertise in the world.

Moreover, what is even more rare is that it has also succeeded, and it is very successful, in just over a month, the number of registered users of QQ has undergone earth-shaking changes, and even the number of registered users has surpassed other instant messaging software in one fell swoop.

When QQ's advertisement appeared on Ye Qiu's website, on the page of "First Close Contact", everyone was shocked.

This is actually true, the work that has triggered social phenomena is actually a propaganda weapon created by Ye Qiu for the QQ software?

Some industry insiders analyzed Ye Qiu's model of using novel product placement advertising to promote, and found that this model is actually not replicable.

First of all, it is extremely difficult for a novel to reach the level of popularity like "The First Close Contact".

Secondly, if you want to replicate this model, first you need to make sure that the novel will become popular, and no one can guarantee that even the most well-known writers will be popular, not to mention that this is a work with a purpose.

In the end, the product placement seems obvious, but in fact, it is difficult for ordinary novels to be so natural, so without a trace, the main line of "The First Close Contact" is love, that is, online dating, that is, online dating through the instant messaging software QQ, if it is not confirmed that things are true, I am afraid that no one will think that this is really a propaganda medium created by Ye Qiu for QQ.

……

Some well-intentioned people began to take the opportunity to hype, Ye Qiu was deceiving readers and netizens, and the purpose of writing this novel was impure from the beginning.

But the result is the opposite, many readers feel that with this incident, it shows the magic of "The First Close Contact", and it also shows the great talent of Ye Qiu, a creative talent.

"If you can't eat grapes and say that grapes are sour, what does it mean to deceive readers? Is it fake that the novel is good-looking?"

"I just said that it is impossible for Ye Qiu not to do his job, it turns out that this is still his old job, but after watching "The First Close Contact", I found out that Ye Qiu is actually so bewitching in the novel. ”

"'First Encounter' is actually an advertisement? Oh my God, if all the commercials were as good as it, I'd rather watch commercials every day. ”

"Ye Qiu is Ye Qiu, what is creativity? This is it, you can't learn it if you want to." ”

"I don't care about the advertisement, I just want to know, in the end, are Qingwu Feiyang and the ruffian Cai together?"

"Yes, is the illness of the light dance and flying cured?Ye Qiu, don't care about those who have it or not, it is the king to update it quickly. ”

……

However, although on the Internet, and even in real life, the media have reported "The First Close Contact" and reported another classic propaganda case of Ye Qiu, but in fact, in the traditional literary circle of China, many traditional writers are a little dismissive of this work.

Internet literature, even in later generations, has created a value far beyond that of traditional literature and created sky-high IP, but in fact, there is still not even an online writers association.

Of course, Ye Qiu's "First Close Contact" has gradually been reported by some newspaper media in reality with the name of its product placement, but in fact, many people's focus is actually on Ye Qiu, not on this work.

This led to the fact that although many publishing houses were interested in publishing this novel, the other party's conditions could not satisfy Ye Qiu.

In fact, it is not to blame that these publishing houses are petty, and most of the first editions are promised to be thousands of copies, and the most one even only agrees to print 10,000 copies of the first edition.

Obviously, although they think that this work has caused a sensation on the Internet, the Internet is the reality of the Internet, and there has never been a popular writer who has published and written a book on the Internet.

The key thing is that most of Ye Qiu's works have been serialized on the Internet, and many publishing houses still think about publishing it on the basis that Ye Qiu's "First Close Contact" has not been updated on the Internet.

In this way, it gave Ye Qiu a problem, don't look at "The First Close Contact", although it is popular on the Internet, but in fact, there are not enough netizens now.

In reality, most of the people who know "First Close Contact" are because the author is Ye Qiu, not because of this novel.

In fact, Ye Qiu is not bad about the money of manuscript tax, compared to the boost of this novel to QQ, the money of manuscript tax is not worth mentioning at all, what he thinks about is how to make "First Close Contact" from the Internet to reality.

Therefore, Ye Qiu thought of the physical newspaper, speaking of which, newspaper serialized novels are not new, and the novels of Jin Yong, the martial arts master in his previous life, were serialized through "Ming Pao".

However, the idea is good, but the reality is a bit shocking, Ye Qiu contacted a few newspapers, and the other party was very enthusiastic when he heard Ye Qiu's name, but when it came to serialized novels, speaking of which, part of the reason was that the focus of this advertisement being reported by physical newspapers was that on the point of product placement, many people felt unreliable when they heard it, aren't you just for advertising? It's also called a serial novel, so naturally they waved their hands again and again.

However, "Jiangnan Evening News" agreed to talk about serialized novels.

"Jiangnan Evening News" is a provincial-level local newspaper, although it has also gone out of Jiangnan Province in recent years, but its circulation is not enough among the major newspapers in the country.

In fact, at the beginning, the top still gave a lot of support to the "Jiangnan Evening News", it can be said that it was asking for money for money and people for people, in order to beat the "Jiangnan Evening News", but the result backfired, the circulation was still stagnant, and the effect was not seen for a long time, and the support above was naturally less.

Therefore, this makes the current situation of "Jiangnan Evening News" a little embarrassing, the circulation is not up or down, and the above is no longer supported, and in terms of income generation, it seems to be a little stretched.

The editor-in-chief of "Jiangnan Evening News", Chen Peng has just taken office, the so-called three fires of the new official, he still wants to do something, for Ye Qiu, a big celebrity, Chen Peng naturally has heard of it, Chen Peng also admires Ye Qiu, he can actually make the novel into an advertisement, of course, it is only in terms of advertising, for Ye Qiu's novel, Chen Peng's opinion is no different from that of other newspapers.

However, Chen Peng still agreed to meet Ye Qiu, of course, he had his own ideas.

The editor-in-chief's office of Jiangnan Evening News.

"Director Chen, Mr. Ye Qiu of the gold point creativity is here. ”

"Come in, please. ”

"Mr. Ye's name is like thunder, I didn't expect to be so young, he is really young and promising. When Chen Peng saw Ye Qiu, he was also shocked by Ye Qiu's youth.

"Director Chen is too awarded, I'm just lucky. Ye Qiu smiled and shook hands with Chen Peng.