However, he is also a practitioner in the entertainment and cultural industry, so after a little thought, he immediately understands.

"Is it the impact of the Internet and the price factor?"

Reed Hastings and Shi Zhenqiu have never known each other in their lives, and today they only met by chance.

Originally, because of his recklessness, he abruptly surprised the female friend around Shi Zhenqiu, and went back to rest after apologizing.

Even if he knew the other party, Shi Zhenqiu, it was not enough to make Reed change his mind.

is a business tycoon, worth more than a billion dollars, how can he put celebrities in his eyes?

But Shi Zhenqiu's casual words made Reed stop preparing to leave.

For a moment, an idea popped into Reed's mind.

The parents of those who gave birth to me, and Shi Zhenqiu, who knows me.

He had already drunk a lot of wine, and as soon as his mood fluctuated, he couldn't stop talking.

He was about to let go, but he grabbed Shi Zhenqiu's sleeve again and began to chatter and complain.

It turns out that Reed's troubles have to start with defeating Blockbuster.

Last year, Netflix had a staggering 20 million subscribers.

With this foundation, Reed, who was already stingy, also began to swell.

I'm a big man in the business world, the boss of the entire North American video rental business.

Puerile?

Inexistent.

Lao Tzu is a person who even cares about forty dollars, what the hell is a small profit but quick turnover?

Besides, who is still our Uncle Reed's opponent now?

Looking around, Reed, who had no opponent, made a very stupid decision, that is, to raise the price.

He thought that he had monopolized the industry and could do whatever he wanted, so in order to make a profit, he began to raise prices sharply.

All of a sudden, the rent was raised from $10 to $16, an increase of as much as 50%.

Uncle Reed, who didn't understand the thoughts of users at all, completely the gods, and as a result, he lost 800,000 users within a month, and the stock price fell by 75% in one go.

If it weren't for the streaming business, his Netflix would have filed for bankruptcy protection.

This year, fewer people are renting DVDs, which has also made Reed cautious and afraid to raise prices.

The most important thing is that after so many years in the video rental business, Reed has suffered from a kind of trouble, which makes him very angry.

That's the exploitation of these people by the real bosses within the industry as a whole.

And who is the real boss?

Filmmaking, of course.

In '08, Netflix had to pay $30 million in copyright fees to the film and television company Starz. When it came to this year, the other party was even more black-hearted, and directly asked for 300 million.

Satrz is the Dutch parent company of The Voice.

Don't forget, Comrade Reed, who is not willing to pay even forty dollars, how can he endure the exploitation of these film and television companies?

But if you don't pay the royalties, what do you show to users?

At this time, Reed made a bold decision, that is, to shoot it himself.

However, after he made this decision, problems arose.

That is, the other shareholders of Netflix are not optimistic about the prospects of their own film and television productions, and feel that if they do this, the company will definitely lose money.

Although Reed consulted with the shareholders many times and put forward many ideas and reasons, the shareholders were very stubborn and did not agree.

Reed is also a stubborn person, and in the end, he was ruthless, and he had to invest in making movies and television by himself no matter what.

The shareholders also refused to give an inch and resolutely refused to agree.

At the end of the day, Reed knew that there was only one way to realize his idea.

That is, he invested in the acquisition of all the shares held by the shareholders, leaving him in the sole control of the board. Otherwise, there is no other way.

The problem is that after so many years of development, Netflix's market capitalization has reached a terrifying level. Without a billion dollars, the acquisition would not have been possible.

The shareholders also informed him that they agreed to sell their shares as long as there was a billion dollars.

Obviously, the shareholders all believe that according to Reed's "nonsense", Netflix will go back to the years of continuous losses if it doesn't get it right.

Everyone's money is not blowing in the wind, and they don't want to finish with Reed at all.

While the two sides agreed on ideas, Reid ran into a dilemma.

He didn't have that much money to complete the acquisition, and to make matters worse, he couldn't find anyone to finance yet.

The thought that his plan had been delayed due to funding problems and that he had finally missed the best opportunity made Reed depressed.

It was his wife who saw that he was in a bad mood and was troubled by work, so she persuaded him to go out on a trip and relax.

As a result, I didn't expect to meet Shi Zhenqiu here.

Yes, in Reed's view, he and Shi Zhenqiu met by chance.

But after listening to Reed's babbling about what happened to him, Shi Zhenqiu trembled all over.

This chance encounter is simply a gift from God.

At the same time, he couldn't help complaining about how stupid Netflix's shareholders were, and they didn't see the power of Reed's plan.

If it really follows Reed's idea, Netflix will fund the production of film and television works on its own. As long as the psychology of the audience is grasped and the work is welcomed, it will be an inexhaustible source of money.

Netflix's shareholders can't understand it because of their outdated ideas, but Shi Zhenqiu is an industry practitioner, but he has the same heart as Reed.

What Reed didn't even know was that Shi Zhenqiu was doing the same thing at this time.

He has discussed with Yoon Jong-shin, Lee Dakyu, Kim Hyung-seok and others more than once that Mystic will directly carry out film and television production by itself, create a film and television platform of its own brand, and avoid the exploitation of terminal links.

There is no way to do this in the form of movies, after all, the audience is more accepting of the cinema model, so they will continue to cooperate with CJ.

However, the model of TV dramas and variety shows, under the impact of the Internet, has gradually broken away from the control of TV stations.

The emergence of the seasonal sowing system is one of the results.

In addition, the Internet has also provided film and television production companies with a new platform for publicity and profit, so that these companies no longer need to rely on TV stations to take the lead.

For example, if Mystic produces its own variety show, it doesn't need to seek cooperation with TV stations at all, and can open its own channel on Naver and then attract users.

Even Mystic could build its own web-based platform, as Reed envisioned, and then attract viewers with a polished show.

In this way, the film and television production company directly faces the user, without the shackles and exploitation of the intermediate broadcast platform, how much profit will it be?

was moved by Reed's words, Shi Zhenqiu also became excited, and talked about his new use and new concept of media in the new era of the Internet.

As a result, the two of them were at the scene of this noisy music festival, and the more they talked, the more they talked, the more speculative they became.

They really have too many ideas in common, and they have a high degree of consistency in their views on the future development of film and television media.

The result is that the two of them have a feeling of seeing each other late and feeling like a confidant.

In the end, it was the others who couldn't help it.

Reed's wife stepped forward.

"My dear, even if you talk speculatively, it's not appropriate to stand here. If we could, how about we change places?"

Kim Tae-hee also said to Shi Zhenqiu: "Husband, my sisters are tired, you see ......"

As Shi Zhenqiu's woman, the husband and wife have the same heart.

Kim Tae-hee felt that Shi Zhenqiu seemed to have more thoughts about this Reed and his Netflix. Then he said, "If you are not satisfied, why don't you invite Mr. and Mrs. Reed to our place? ”

If you have a wife like this, what more can a husband ask for?

Shi Zhenqiu was pleased, and even more fell in love with this smart woman.

So just as Reed was remorseful and awakened, he extended an invitation.

"Hi Reid, we rented a small island nearby and it was very comfortable. If you don't mind, I'd like to invite you to be your guest. I still have a lot to ask you about the Internet and film and television production and communication. ”

Reed also felt that what he said was not very interesting, but thinking about it, the two were new acquaintances after all, so they were still a little reserved.

"Wouldn't that bother you too much?"

When he said this, he was also very jealous of Shi Zhenqiu in his heart.

This guy actually got an island to enjoy and live like an emperor. And he spent more than five hundred dollars a day, but he could only endure the smell in the hotel.

So now that Shi Zhenqiu invited him to be a guest, as a person who picks the door, Reed is really excited.

Fortunately, Shi Zhenqiu's persistence allowed Reed to avoid psychological burden.

"Hahaha, we were meant to come out to play. On such a large island, there are only a few of us, and it is very empty. More friends, just a little more lively. Since you are out to relax, I think that the quiet and undisturbed island may be more suitable for you. ”

This made Reed laugh, finally no longer burdened, and at the same time became more straightforward because of his closeness.

"Well, it's hard to refuse, we'll bother. Now I've finally figured it out, Shi, maybe you have any thoughts on my Netflix, right?"

This is the smart person who remains shrewd even when he drinks too much.

has only worked with Americans, Shi Zhenqiu knows that the Americans' personalities are quite refreshing, so being sincere is not necessarily a bad thing.

And he chuckled.

"So how do I compare to your shareholders as a collaborator?"

Sure enough, Shi Zhenqiu's honesty made Reed finally let down his last vigilance, and also made him more identified with this young oriental man.

What the hero saw, sure enough, was slightly the same.

Reed is well aware that even if he foresees the prospects of Netflix's business strategy after the change, he may not be able to wait to get involved.

Who will get along with the benefits?

Shi Zhenqiu has this idea, it's just too normal.

But after thinking about it, it is indeed as Shi Zhenqiu said, in terms of foresight, he is really much stronger than those stubborn and ignorant shareholders.

Reed made it clear that if Shi Zhenqiu was his collaborator, then Netflix would definitely soar into the sky and be unstoppable.

After thinking about this, even if it was the first time they met, Reed, who acted recklessly, did not feel that Shi Zhenqiu's idea was a joke or abrupt.

There was just one more important question that Reed asked bluntly.

"Well, Shi, I'll admit, you're a good collaborator. But the question is, do you have a billion dollars?"

Shi Zhenqiu laughed.

"Reed, as long as you approve of me, a billion dollars is really not a difficult thing. If I could, within three days, I would be able to put the funds in front of you. ”

Reed's eyebrows furrowed, and he had a new understanding of him.

Although he is younger than himself, he can enjoy the island and easily raise a billion dollars, this is obviously not just a star.

Knowing this, Reed didn't delay any longer, stood up, and smiled cheerfully: "Then what are we waiting for? Let's go, I think we're going to talk all night." ”