Chapter 413: The Problem of the Whispering Cake Shop
After staying in the cake shop for a while, Su Rui asked Su Xiao and the others to go home from work. Pen ~ fun ~ pavilion www.biquge.info
On the way back, he saw Su Xiao's preoccupied appearance, and couldn't help but feel upset.
Su Rui actually knew what Su Xiao was thinking, and he knew what she was worried about, presumably for the Xinyu Cake Shop.
Since its opening, the business of Xinyu Cake Shop is not bad or bad, and the revenue is very average, but it will not be too low.
After all, Xinyu Cake Shop is just a newly opened cake shop, and there is no fixed source of customers in itself, plus there are several cake shops nearby, the competition can be described as very fierce, and a new store is naturally difficult to compete with the old store.
In this case, the business of Xinyu Cake Shop is naturally very ordinary, and there are not many people who visit it every day.
The cost of a cake shop in the Golden Mile is very high, and if the daily revenue is not high, it will become beyond its means.
Therefore, it is very likely that the Xinyu cake shop will lose money because of its poor revenue, which is why Su Xiao is so preoccupied, that is, she is worried that she will not run the cake shop well, resulting in losses.
For the Heart Whisper Cake Shop, Su Rui didn't expect to make money, just to fulfill Su Xiao's wish.
Even if the cake shop loses money every day, he doesn't care so much, no matter how much he loses, he still has the ability to bear it.
It's just that Su Rui doesn't care, it doesn't mean that Su Xiao can also do it without care.
Su Xiao knew that the investment in opening a Xinyu cake shop must be very high, and it could not be opened with a little money.
If there is a loss, it means that these investments will not be recovered, which will make her feel very guilty, thinking that she has failed Su Rui's kindness, and she will feel more and more guilty.
It is precisely because the business of Xinyu Cake Shop is not good and the revenue does not reach the expected target that Su Xiao is worried.
Su Rui can not care about the loss of Xinyu Cake Shop, but it does not mean that he can not care about Su Xiao's feelings, because he cares too much, so he must also be in the business situation of Yixinyu Cake Shop.
He knew that the only way to make Su Xiao easy was to make the business of Xinyu Cake Shop better, and only by turning losses into profits could she make her worries disappear and make her feel relaxed.
From the very beginning, Su Rui's Happy Cake Shop was to fulfill Su Xiao's wish, and in the final analysis, it just wanted to make her happy.
Therefore, he will never allow the Xinyu Cake Shop to become a burden to her, if it becomes a burden to her, then the Xinyu Cake Shop will lose the meaning of its existence, and what he does is meaningless.
This time, Su Rui must find a way, he must not let the Heart Whisper Cake Shop continue like this, and the current situation must be changed.
On the way back, he had been thinking about this matter and thinking of a way to solve it.
If you want to solve it, there are only a few ways, you can spend money on promotion, so that you can attract the attention of consumers and thus improve your business.
It's just that if you do this, you will have to invest a lot of money in promotion, and Su Rui doesn't care about money, but he knows that investing money to promote cake shops may not be successful, once it fails, it will make Su Xiao's pressure greater, and the burden of these promotion fees will naturally be heavier.
Therefore, Su Rui felt that if there was no guarantee that the promotion would definitely work, it was better not to do it first, so as not to waste money in vain and make Su Xiao's psychological pressure even greater, which could only be an alternative.
In addition to promoting this method, he thinks that if you want to attract consumers, you still need to focus on the product.
Only when the product has enough features and highlights can it attract consumers and at the same time make them stay, rather than coming once and not coming back.
Therefore, Su Rui is now thinking about how to make the pastries of Xinyu Cake Shop distinctive and attract consumers.
He thought about it for a night, and finally had a clue.
In Su Rui's opinion, the pastries in every cake shop are the same, and if you want to be ingenious in appearance, the effect is not.
After all, no matter how good the appearance of a cake shop is, it only plays a novel role and cannot attract consumers for a long time.
The most important thing is that no matter how beautiful the appearance of these cakes is, they are easy to imitate, and they may have just been made, and it will not be long before other cake shops will launch the same cake, which is back to the original point, which is equivalent to no use.
Therefore, Su Rui felt that it was useless to want to be ingenious in appearance, or it was meaningless.
In this way, the only way to attract consumers is to use taste and texture, and if the cakes in Xinyu Cake Shop are more delicious than other cake shops, then consumers will naturally come uninvited and will not leave, which is the long-term plan to truly attract customers.
The taste of the cake, in addition to the craftsmanship of the baker, is the difference in raw materials.
However, the raw materials for making cakes are much the same, coming and going are a few things, and there is no change, while the raw materials can be bought at the Heart Whisper Cake Shop, and other cake shops can also buy them.
In terms of raw materials, the heart of the cake shop does not seem to have any advantages, and it cannot have any more advantages than other cake shops.
It's just that Su Rui doesn't think so, he can find better ingredients, and he can also guarantee an exclusive supply, which no other cake shop can get.
The reason why he has this confidence is mainly because he suddenly thought of the paradise of life, and the wheat that is being planted in the paradise of life.
Su Rui has done many kinds of experiments on Zhenmai, not only to confirm that Zhenmai is harmless to the human body, but has more beneficial ingredients than wheat, which can make people better absorb and digest, and is a very healthy food, but also knows that the taste and texture of this Zhenmai are very good, far more than all varieties of wheat.
As long as the food made by Zhenmai is better than that made from wheat in terms of texture and taste, such as cakes, bread, noodles, etc., you can get extremely rare deliciousness by simply doing it.
It can be said that there is no interest in wheat other than eating food made by Zhenmai, and the difference between the two is enough to make a person with dull taste buds taste the difference.
After getting the wheat, Su Rui has been planting it in the paradise of life, and by harvesting the wheat, and then making different food products.
As long as he is at home, he often uses Zhenmai flour to make bread and noodles as a daily breakfast, and he has not been tired of eating it for a long time, which shows how delicious Zhenmai is.
Therefore, Su Rui thought that if Zhenmai flour was used as the main raw material to make cakes, it might be able to attract many consumers, and I believe that this delicacy is irresistible to many people.
Once the cake is launched, it will attract a large number of customers and is guaranteed to become repeat customers.
In this way, the heart cake shop naturally does not have to worry about running out of business, but has to supply it in limited quantities, otherwise, it will be too busy.