Chapter 863: Linkage Marketing
However, what Feng Gang and the three of them didn't expect was that the mode of selling cuteness and mutual scolding that the three of them started was just the beginning.
Influenced by Feng Gang and the others, the starring actor Lu Hua of "The Devotion of Suspect X" also joined in this scene.
"Seeing Director Zhang Quan's WeChat message, I suspected that I had acted in a fake movie. Yes, it must be like this, did I go to the wrong set @Zhang Quan @Feng Gang!"
"It's not that you went to the wrong set, it's that I got the wrong script!" Feng Gang immediately replied.
"Did I get the wrong script? So that's the case, no wonder I felt sorry for my math teacher after I played "The Devotion of Suspect X", and thankfully, I got the wrong script. Another actor of "The Devotion of Suspect X", Chu Yuan, also sent a WeChat message.
Heroine Jiang Qin @ Feng Gang, Lu Hua, Chu Yuan: You go on, I just came out to buy spicy noodles.
"Seven Deadly Sins" actor Lin Jian @ Jiang Qin: "It turns out that you are also a fellow practitioner, please recommend which brand of spicy noodles is delicious." @陆华, Chu Yuan, you continue!"
......
Not only the male and female protagonists, but also supporting roles, etc., and even later, even some other stars in the circle joined this cute show.
Feng Gang and Jiang Wei couldn't close their mouths when they were smiling.
The two movies "The Devotion of Suspect X" and "Seven Deadly Sins" have successfully activated their popularity with the help of this craze of celebrities selling cuteness collectively.
Many netizens began to be curious, these two movies, and began to know that these two movies.
Ye Qiu's side was also amazed by the hype effect of Feng Gang and other directors this time.
Zhang Quan's side, don't really think that he doesn't care at all, in fact, it's because Zhang Quan also has a movie being filmed, and the hype is tearing each other apart, and there is still a tacit understanding between the directors.
Of course, Zhang Quan will definitely not be as open-mouthed as Feng Gang.
As soon as the release dates of "The Devotion of Suspect X" and "Seven Deadly Sins" were set, they caused an uproar in the industry.
Because the release dates of the two films turned out to be on the same day.
It's all about a live showdown.
There are too many topics to discuss in these two films, Feng Gang and Jiang Wei were originally friends, but in the movie, the two have their own strengths, Feng Gang is good at comedy, especially market comedy, this time shooting suspense films is a very critical transformation.
And "The Devotion of Suspect X" is also under pressure from the record-breaking box office of "Guns".
And Jiang Wei is recognized as a great director of suspense films, but he has never been able to come up with a suspense film that has exploded at the box office, so he is often nicknamed the uncrowned king of suspense films.
Looking at Jiang Wei's attitude towards the importance of "Seven Deadly Sins", it seems that this movie is his crowning work.
At the same time, the two works are written by the same person, investment, and the same type of theme, and even the promotional words are almost the same.
It's all labeled as "you will never know the ending until you see the last second", and at the same time it is labeled as "brain-burning suspense".
These two movies, according to common sense, should not be taken out to fight each other, but this time the two movies were released on the same schedule for the first time.
This arrangement makes the two movies seem full of gunpowder, and it also reminds people of the beginning, when Feng Gang and Jiang Wei fought for "The Dedication of Suspect X", and even Feng Gang threatened each other with friends.
However, although movies of the same type were released at the same time, according to the market, it does not conform to the common sense of maximizing the box office, but in Ye Qiu's view, this time the situation is somewhat distinctive.
"The Dedication of Suspect X" is Feng Gang's transformation work, and it is also a product of mutual hatred with Zhang Quan, and it has always been topical. It is also a movie that Feng Gang proves that he can do even if he makes a suspense film.
And "Seven Deadly Sins" was begged by Jiang Wei from Ye Qiu when he and Feng Gang failed to snatch "The Devotion of Suspect X", which is also to prove that Jiang Wei is the best director of real suspense films.
In addition, Feng Gang and Zhang Quan had been fighting each other before, Jiang Wei was in chaos, and the media had been promoting the news that Feng Gang and Jiang Wei had broken up because of the movie, and there was gunsmoke between the two movies.
In fact, even if Feng Gang and Jiang Wei have the idea of fighting in the ring, they will not be like this when the movie is released, but Ye Qiu feels that since both of them are so confident, they should simply make it bigger.
As for the media, they are naturally eager to add fuel to the fire, and they have the meaning of vowing not to give up until the goal is achieved, which almost magnifies the grievances between Feng Gang and Jiang Wei to the point of being on the same footing.
At this point, Feng Gang and Jiang Wei are both old directors, so they naturally know how to cooperate, so the two of them have also been separated on the Internet, creating more material for the media to report, Ye Qiu put the two movies on the same schedule, which seems a little irrational on the surface, but in fact, it is also for the sake of movie hype and publicity.
"The Devotion of Suspect X" is about the duel of high-IQ geniuses, and the main focus of the whole film is brain-burning reasoning.
"Seven Deadly Sins" is about a perverted serial killer committing a crime, but the same slogan is that you never know the ending until you see the last second, both movies are suspense crime films, the two scripts are from the same person, the theme scripts are comparable, and the director and starring lineup are also evenly matched, which movie is better, naturally it has become a topic of heated discussion among fans.
Two movies have to be separated, and the audience naturally can't make a conclusion just by watching one of the movies, two movies are released at the same time, no matter which one the audience watches first, they will definitely watch the other one, as long as it works properly, the two movies may not be win-win.
Of course, when Ye Qiu made this decision, he already had an idea, that is, to bundle the movie tickets of the two movies and promote them at the price of a preferential package.
In terms of cinemas, if it were someone else, there might be problems, but after Ye Qiu put forward this idea, the cinema chain also felt that this marketing method was good, plus the directors of these two movies themselves were big names, and they were filming Ye Qiu's scripts, so naturally the box office was guaranteed.
Therefore, when the media hyped up the news of the confrontation between Feng Gang and Jiang Wei and the two films, the theater chain also tacitly stood up at this time and announced the number of films scheduled.
is surprisingly consistent, which can be regarded as adding fire to the two movies.
The theater chain is so cooperative, the media is naturally overjoyed, and the news about the two movies fighting in the ring has almost dominated the screen on the Internet, and this kind of publicity effect is definitely something that the two movies can't achieve by staggering their releases.
As the release date approached, the promotion of the two films was also increased to the maximum firepower.
In fact, the investment in the two films is not high, but the treatment they receive is incomparable to that of ordinary blockbusters.
This can't help but remind people of Zhao Yi's "Lonely Rescue", in terms of the lineup, "Lonely Rescue" is actually not bad, and the investment is higher, but in terms of formation, the two movies can directly make Zhao Yi cry and faint in the toilet.