The capital city of Beiping, the headquarters of the House of Music.

Editor Xiao Ran looked at the number displayed in the background, with a hint of amazement on his face, "This song 'Angel Wings' is really amazing, it has only been uploaded for more than half a month, and it has not been recommended by any kind, and the uploaded singer did not have any popularity before, but in such a short period of time, the total number of downloads of the two versions of this song has exceeded the 150,000 mark!"

"It seems that there are only a dozen places left to enter the new song download chart, and it is currently ranked 117th. Without any promotion, it is a bit amazing to be able to reach such a point in just half a month. ”

"But this song is really good!Especially in the last few days, it seems that word of mouth is gradually fermenting, and the number of downloads per day is on the rise......

After talking to himself, Xiao Ran's gaze couldn't help but move to the song called 'No Makeup' under the two versions of 'Angel's Wings'.

This song has just been uploaded, and the current number of downloads is only 2456, and the number of auditions is 3879.

"I'll hear how good his new song is. If you can reach or get close to the level of 'angel wings', contact the editor-in-chief, contact the singer, and sign the exclusive rights to his songs!"

Xiao Ran said secretly.

The competition between the three major music platforms must be very fierce, and they not only have to compete for the online copyright of the songs of those singers who have become famous, but also the copyright of the works of many online singers.

In this era when the Internet has been very developed, the physical record industry has weakened significantly, although it has not fallen to the point of depression, but compared with the golden age of physical records ten years ago, it has weakened by more than 60%.

Ten years ago, it was not difficult for a king-level singer to reach the 10 million level of record sales, and the highest record was as high as more than 67 million copies.

And now, even the top and most market-appealing singers can sell seven or eight million records in terms of physical records.

If you want to exceed 10 million, it is almost impossible. At least in the last four or five years, no physical album has sold more than 10 million copies.

You must know that China has a vast land area of 18 million square kilometers, a population of more than 1.8 billion, and the overall economy has also reached a developed level, which is not the same as Ning Mo's previous life.

Of course, although physical records have declined severely, online platforms have risen strongly. On an online platform, a popular album with tens of millions of sales is also nothing.

So far, the highest online album sales record holder is the king of heaven Lee Ching-hae, with a whopping 143.86 million sales!

Because of its convenience and the fact that the price is much cheaper than physical records, online platforms naturally make more people like to buy digital albums online.

Generally, the price of physical records is around 25-30 yuan a piece, even if there is an occasional discount, but basically it is at most 80% off.

However, it only costs 5-8 yuan to buy a digital album on an online platform!

After all, digital albums don't require any production costs, and it is natural that the price is relatively low.

Not to mention that buying digital albums is far more convenient than physical records. That's why the brick-and-file record industry has declined dramatically over the years.

If it weren't for the fact that singers now release regular albums generally go first with physical records, and they will not be released on online platforms until three to six months after the physical release, otherwise, I am afraid that the physical record industry will be even more lonely and lonely.

Even so, it is still difficult to stop the general trend of the continuous decline of physical records and the strong rise of online platforms.

Although the profit of digital albums sold on online platforms may not be as high as that of physical records, it is better than 'small profits but quick turnover', and the consumer group is far more than buying physical records several times!

This can be seen in the comparison of the sales records of physical albums and online digital albums.

The main battlefield of singers has gradually shifted to online copyright sales platforms.

And the same is true of the giants of the record industry, whether it is Qianting.com or Haoge.com, or the music house, behind it stands one of the giants of the record industry.

Thanks to the rise of the Internet, many singers who were originally unwilling to be signed by record companies have another development path.

That is to take the pure online music route, directly publish the recorded songs or digital albums to the online music platform for sale, and become an 'online singer'.

Awesome 'Internet singers' whose song or album sales can not even be lower than some kings and queens!

For these online singers, the three major music platforms are naturally trying their best to sign the exclusive copyright of their works.

Of course, after signing the contract, these online singers will naturally be able to obtain various resources of the music platform for promotion and publicity, and even gradually enter the ranks of mainstream singers from the group of 'online singers', attend various activities, make commercial endorsements, participate in TV shows, and hold concerts...... Wait a minute.

This is completely a new path for countless grassroots singers with dreams.

Although the road may be very difficult, there is hope after all......

Xiao Ran quickly clicked on 'No Makeup' and began to audition.

When she heard the melody of the music just played, her eyes lit up, her lips pursed unconsciously, and her slightly squinted eyes revealed a hint of interest.

Then, continue to listen patiently and quietly.

It was another quiet evening

A person snuggled up in a rocking chair to cool off

I'll admit it's really peaceful

Same as the old man downstairs

……

When Xiao Ran heard Ning Mo's words sung in a low voice with a bit of laziness, the corners of his mouth suddenly rose, revealing a smile, and he secretly said in his heart: "This kind of tone is really interesting! Yes, yes." is worthy of someone who can write such a beautiful song as angel wings, and this 'no makeup' song should look good!"

Such a thought flashed through Xiao Ran's mind, and immediately her attention was attracted by Song Zhixuan's voice in the headphones.

I heard that you are still working on something original

It seems like that's all there is to it

Why don't you take a moment to think about it

Think about it

……

Song Zhixuan's clear voice with a bit of playful charm, as well as the lyrics, suddenly made Xiao Ran can't help but laugh coquettishly.

Xiao Ran's sudden inexplicable laughter naturally aroused some strange glances from other colleagues in the office, and when he noticed this, Xiao Ran's face was slightly red, and he quickly coughed lightly, restrained his smile, and straightened his face.