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Since "Transformers" and Dream Technology cooperated to launch a customized version of the Dream Era mobile phone, it has obtained jaw-dropping publicity effects, and it seems that it only cost millions of dollars, but in fact, the effect cannot be achieved by tens of millions of dollars. Read *book* clan *small* say *net

When other film and television companies saw it, they would naturally be tempted, but unfortunately, even if they offered a high price, Dream Technology was still indifferent.

Ye Qiu naturally wouldn't do this kind of thing of killing chickens and taking eggs, some methods were used once, it was a golden idea, but if you use it too much, it will be rotten.

Why is the Transformers custom Dream Era mobile phone so popular? Why do so many people want to get it? Why is the publicity effect so good?

The so-called things are vaguely expensive, since it is said that it is limited to 10,000 units, it is limited to 10,000 units.

Most people are going for this limited edition name, even if Dream Technology and other film and television companies cooperate to launch other customized mobile phones, although they are not from the Transformers series, but there are too many of them, it will hurt the hearts of fans.

Therefore, Ye Qiu told Lei Yang very seriously that each generation of Dream Era mobile phones can have other limited edition theme mobile phones, but this number must not be too much.

Moreover, the same move, in the short term, Ye Qiu will definitely not use it again.

For example, the post-production of "Iron Man" is nearing the end of Dianjin Film and Television, and there is still a big gap between "Iron Man" and "Transformers".

After all, "Transformers" has accumulated a lot of fans in toys and anime and other products, and it is the first major production in China with a cost of more than 200 million US dollars, and there are many publicity stunts.

It has a lot of popularity and popularity, but what about "Iron Man"?

Although Iron Man is a relatively popular hero in "League of Legends", but the game is a game, although "League of Legends" is very popular, but in fact, it is far from being compared with "Transformers".

So when Hasbro Pictures, which was responsible for the distribution of "Iron Man", proposed to continue to copy the previous promotional model of "Transformers", Ye Qiu refused.

Some things can't be repeated over and over again, maybe a year later, you can re-make a limited custom phone of the second generation of Dream Age mobile phones, but now it's only a few months ago, and it will obviously hurt the brand of Dream Era mobile phones.

It's a very simple thing, for example, a user has worked hard to get a dazzling Dream Era limited edition Transformers custom phone.

It's not cool enough, what limited edition Iron Man mobile phone will you launch, so will there be more so-called limited edition custom phones in the future?

If there are many things, they will naturally not be so rare.

However, the promotion of "Iron Man" is also really a headache.

In his previous life, "Iron Man" itself was a superhero of Marvel, and the popularity accumulated over the years is not comparable to the current "Iron Man".

Although in the easter eggs behind "Transformers 1", the prototype of Iron Man appeared, but if you want to really do Transformers vs. Iron Man, it is obviously not the first part.

So the publicity work of "Iron Man" is indeed a big problem.

Of course, traditional publicity methods can also be used, and "Iron Man" still has a little popularity, at least higher than the starting point of those movies that have no foundation.

But everyone knows that Ye Qiu is the king of advertising and marketing, the king of creativity, not to mention the plot of his movie for the time being, let's just say that in terms of publicity, he has never taken the usual path.

This can be regarded as a tired of fame, right?, Ye Qiu couldn't help but think with a wry smile.

In Huaguo, Ye Qiu is not worried, because "League of Legends" is the most popular game in Huaguo, coupled with the publicity channels under Ye Qiu's name, there is basically no need to worry about publicity. In addition, "Iron Man" itself is the second Chinese-made blockbuster launched after "Transformers", even if the protagonist in this film is a crooked nut, but the most traditional publicity model is still enough.

But overseas is different, the popularity of overseas "Iron Man" can really only be regarded as average, especially in Europe and the United States, although "League of Legends" is also very popular, it is far from being comparable to Huaguo.

And the key is that overseas is not Ye Qiu's home field after all, and there are many issues to consider, such as cost.

So how to promote "Iron Man" is indeed a big problem.

The first wave of publicity of "Iron Man" warmed up, and naturally combined with "League of Legends" to launch the "League of Legends" No. 1 Iron Man Competition.

It's just that this can only further consolidate the popularity that "Iron Man" originally had.

For the first live-action movie of League of Legends, League of Legends players are still looking forward to it.

For other players who are not League of Legends, "Iron Man" is a little unfamiliar, after all, e-sports games are far from being as popular in North America as in China.

How to make "Iron Man" more well-known has become the focus of this promotion.

Ye Qiu thought, "Iron Man", as a superhero created by human beings, was also a very special existence in his previous life, so what are the characteristics of Iron Man, and what is the difference between it and other superheroes?

There are similar superhero movies in this world, but these superheroes have one characteristic, that is, they are all different from ordinary people, either they have some kind of ability, or they are already non-human.

The biggest feature of "Iron Man" is that the protagonist of "Iron Man" was originally just the strength of the five scumbags, but after having the armor of "Iron Man", he became a superhero with explosive combat effectiveness.

Every boy has a heroic dream in his heart, but limited by his own strength, this heroic dream is undoubtedly difficult to achieve.

Every girl also has a heroic dream, longing to one day be able to save when a hero appears in danger.

So how to highlight the characteristics of Iron Man? Just like the main character, instill in everyone the illusion that anyone can become a superhero as long as they have the Iron Suit, and in this way, the propaganda point comes out.

Thinking of this, Ye Qiu thought about it carefully again, and felt that this plan should be feasible.

If you can implement it according to your own ideas, then the effect should be very good, and the key is that this strategy is not too costly.

To this end, Ye Qiu contacted the person in charge of Hasboy Pictures' "Iron Man" project and put forward his own ideas.

As the main person in charge of the promotion of the "Iron Man" project, Nari has handled a lot of film projects, but after hearing Ye Qiu's ideas about the publicity strategy, Nari was stunned.

"Dear Ye, your idea is really amazing, you are worthy of being able to come up with the idea of a mobile phone in the dream era, your idea is implemented, although it is a little troublesome, but I believe that the effect that can be achieved will definitely be amazing. ”

"If you just do this, there won't be legal problems, right?" Ye Qiu asked.

"No, no, no, as long as there are no major casualties, the legal problem is not a problem at all. Nari shook his head.

"I can't wait......" Nerry said with some excitement.

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