Chapter 376: A Good Hype Target
"Haha, Director Feng, I'm just giving an example, nominating, nominating, how about it?" Ye Qiu couldn't help but feel a little embarrassed when he saw Feng Gang's expression that you should just kill me. Pen & Fun & Pavilion www.biquge.info
In fact, what kind of Dragon Shadow Award or something, for Ye Qiu, it really doesn't have much attraction, but sometimes, people always have to find something to strive for, don't they?
Maybe in the eyes of many people, Ye Qiu is already a winner in life, but Ye Qiu thinks that since he wants to play, he can't play a little taller, isn't it?
"Nomination? You got it, don't you know that even I haven't won the Dragon Film Award for Best Director?" Feng Gang said angrily.
Feng Gang is a big commercial director, but he has never been the favored object of those art awards, don't look at Feng Gang's movie box office is one of the best among Chinese directors, but those who play literature and art criticize Feng Gang's movies as worthless every time.
Therefore, although Feng Gang was moved, he really didn't have much confidence.
In fact, Ye Qiu just thought of this, which was quite interesting, so he said it casually, but as soon as he said it, Ye Qiu felt that this was challenging.
Something profitable, there is never a shortage of imitators.
"Father" has a small cost, but it turns out to make an unexpected profit, which naturally makes people blush.
Although many people analyze that the success of "Father" is very accidental and not universal, it can't stand up to the eye-popping data.
In the face of interests, many people will not stay sober.
Even film and television giants like Zhongyi have moved their minds, let alone others.
After "Father", everyone thinks that TV movies are a piece of fat, although CCTV has also filmed many TV movies before, but it has never operated like "Father", so Ye Qiu's strategy of casting a wide net to catch more fish is considered a shortcut.
Even some well-known directors have moved their minds.
Many people have studied the micro-film "Father", and from a professional point of view, this micro-movie is definitely not exciting, but it is such a micro-film with an ordinary plot that has created more profits than many big cinema movies can't achieve.
With more than 40% of the ratings, the impact is no less than that of those big-budget films.
Even if it's just on a small screen, it's definitely not to be underestimated.
Directors are also human beings, what do they make movies for? It's nothing more than fame and fortune, and before that, TV and movies were completely regarded as things that were not in the flow, and naturally lacked attractiveness.
But now it's different, the success of "Father", although a big director like Feng Gang has not gained too many benefits, but in fact, Feng Gang is the only successful director, the director of the most profitable TV movie in history.
This is the name, you must know that Zhongyi's salary for Feng Gang's TV movies is not low at all, and it is even higher than Feng Gang's salary before.
With fame and fortune, it will naturally make people flock to it.
Du Xun is one of the more representative members.
Although Du Xun's fame is not as big as Feng Gang, he is also a well-known director in China.
Du Xun has just finished filming a self-written and directed film invested by his studio, and the cost is not high, only about 3 million.
Du Xun's film was originally intended to be released in theaters, but due to cost, the release of this movie has not been smooth.
This is Du Xun's first film in full investment, although the cost is not high, but Du Xun has great expectations, at this time, the TV micro-film "Father" was born and achieved great success on TV.
This naturally made Du Xun's eyes red, especially after he watched "Father", in his opinion, although this film is a movie directed by Feng Gang, a big director, the quality is really average.
If "Father" can be successful, why can't it yourself?
Moreover, I have a great advantage over others, that is, others must also pay attention to the prospects of TV and movies, but it will take at least one or two months from the beginning of the project to the shooting, and then to the final film, and unlike myself, my own movie has been filmed.
If a privately invested film like Du Xun is released in theaters, it must first be taken away by the distribution company for a large part of the shares, and then the theaters, plus the tax points drawn by the state, will be released in theaters, and the box office needs to reach more than 12 million to be able to barely recover the cost, not including publicity costs.
And because of the serious piracy in China, although it can sell a little video tape copyright fee, it will definitely not be too much.
But if you follow the model of Ye Qiu's "Father", then if it succeeds, the benefits will definitely be considerable.
Moreover, now that the limelight of "Father" has not completely passed, as the second person to follow up, Du Xun believes that the TV station will definitely be willing to cooperate.
It's just that in terms of publicity, Du Xun feels a little stretched, "Father" already had a lot of topics and gimmicks when filming started, but his "Real Murderer" doesn't seem to have anything to hype up in comparison.
The only thing that can be used for hype is that this film was originally shot according to a theatrical movie, and it can be regarded as the first movie with a theatrical film through the TV channel.
However, this alone is obviously not enough gimmick, so after thinking about it for a long time, Du Xun thought of the movie "Father".
Since the hot topic of "Father" has not subsided, can this "Father" be used for publicity?
Thinking of this, Du Xun's eyes lit up.
The initial publicity and hype gimmick of the movie "Father", one is that director Feng Gang did not shoot a big movie in theaters and ran to shoot a TV micro-movie, and the other is worth mentioning Ye Qiu.
After discussing with his team, Du Xun felt that it was a very good idea to use "Father" to hype "The Real Murderer".
The negotiations with the TV station, because of Ye Qiu's previous example, the negotiation of "The Real Murderer" went smoothly.
The first round was handed over to the TV station for free broadcasting, and the TV station naturally would not be polite, but it was the copyright of a big movie.
But because "The Real Murderer" and "Father" are different, there is no way for the TV station to broadcast them together at the same time.
However, despite this, Du Xun still has a certain influence after all, so he still persuaded several TV stations to broadcast on the same day.
The TV station also tasted the sweetness of "Father", so the negotiations went well.
Of course, these are not the key, the key is, ratings!
That's why propaganda is so important.
According to the established strategy, the crew of "The Real Murderer" released the first publicity strategy when they appeared on a talk show on Mango TV.