Chapter 170: Propaganda and Trailer

After the viewing party ended, a theater representative whispered to his companions: "According to the release date that Yang Yu wants, I'm afraid that Wu Ke and Jia Zidan's scene will be in trouble." ”

His companion also chimed in: "It's not just them, as soon as this drama comes out, I'm afraid that domestic martial arts films will change the sky." ”

However, although everyone has a high evaluation of this drama and is curious about the subversive fights in the play, there is no surprise in the final arrangement of the film scheduling rate.

Galaxy Entertainment and Star Media, as investors, took great care of giving 20% of the first week's film scheduling, while other theaters gave 10% of the first week's film scheduling rate.

As a work of a rookie director, the film scheduling rate of "Dragon Gate Inn" is already very good in China.

You must know that generally about 30% of the domestic big-name movies are scheduled in the first week, and only when some popular movies are released, more than 40% of the films will be given in the first week.

Yang Yu thought to himself, why do you think "Dragon Gate Inn" is good, but the film schedule can only be regarded as average?

Maybe it's because "Dragon Gate Inn" is too different from previous martial arts films, so the major theaters are afraid that the audience will not accept it, so they give this kind of film schedule after some concerns.

However, Yang Yu has no opinion on these film scheduling rates, after all, he is a newcomer, and the outside world is not very optimistic about his movies.

And he also understands that as long as the movie attendance rate is good and the popularity is high enough, the film rate will come up sooner or later.

And after signing a hairstyle contract with Galaxy Entertainment, he doesn't need to worry about the release, Galaxy Entertainment, as an industry boss, knows much more about this than him.

After the release of the movie is arranged, Yang Yu has only one thing to worry about, and that is publicity.

As the biggest star in the movie and the youth idol with the largest number of fans in the new generation, there is no one more suitable for publicity than him.

So in the next time, in addition to running on the show to promote accidents, non-stop roadshows around the country are also something he must do.

Of course, in addition to the personal publicity accident, Yang Yu naturally did not forget the other propaganda methods at hand, and the public relations of online media and traditional media have basically not been heard.

And for this movie, he directly used several Internet companies controlled by Tianyu Investment.

Therefore, since the promotion of "Dragon Gate Inn" began, users of apps such as "Toutiao", "WeChat", "Meitu App", and "Fox Browser" have found that there seems to be a lot more news about "Dragon Gate Inn".

It's not a news push, or gossip chatter, in short, you can see the information of "Dragon Gate Inn" everywhere.

And on July 5, the penultimate day before the release, Yang Yu officially released the advance trailer of "Dragon Gate Inn" on major websites.

Although it is a martial arts film, there are no fight scenes in the teaser of the advance version, mostly quick cuts of dialogue.

All kinds of leading actors have appeared, exquisite costumes, heartfelt sets, and that slightly desolate tone, making the audience feel that this movie does not seem to be as unbearable as the media said.

And in order to highlight Yang Yu, the most famous role, this movie deliberately cut out many scenes of Yuhuatian, and the cold and enchanting, graceful and luxurious appearance immediately detonated the curiosity of the feathers.

Therefore, driven by Yang Yu's idol effect, the number of votes on Sky Film and Television for "Dragon Gate Inn" reached as many as five or six thousand for a while, directly ranking among the first-line domestic hot films.

However, the popularity brought by this idol effect has made many people jealous and jealous, and at the same time, it has also made film critics criticize endlessly, claiming that Yang Yu is simply engaged in fan movies and completely disrespects the art of film.

For these tones, of course, Yang Yu was too lazy to pay attention to them.

And on July 10, when he released the trailer of the second version of "Dragon Gate Inn" again, the style of the trailer was completely reversed.

The desert yellow sand, the howling wind, the lonely smoke of the sunset, accompanied by bleak music, and the poetic sword and sword scene appeared in everyone's eyes.

Seeing this kind of elegant, free-flowing and extremely fierce fight, all the audience and film critics were surprised, this is a completely different martial arts movie from the past.

This time, even fans who are not fans of Yang Yu are curious about "Dragon Gate Inn", and some sensible film critics have gradually let go of their prejudices because of this trailer, and said that they will judge after watching it.

At that time, Wu Ke, who was promoting "The Ballad of the Desert", suddenly showed a solemn look on his face after seeing such a trailer, as if he felt that something was wrong.

At the same time, when Jia Zidan saw this trailer, he immediately jumped up angrily, pointed at the screen and scolded: "They are deceiving teachers and destroying ancestors!

A trailer of "Dragon Gate Inn" made the discussion about it on the Internet boiling, and Wu Ke and Jia Zidan behaved differently, but Yang Yu didn't have time to care about these.

Because since the beginning of July, he has taken the leading actors of "Dragon Gate Inn" and started to tour the country's publicity work.

During the promotion, he felt a familiar rhythm again, just like when he was promoting his first album in '09.

It's not uncommon to not get enough sleep all day long either on a plane or on a recording site for certain programs.

As a person who has come over, he has already adapted to this rhythm a little, but it is the first time for the other leading actors to run like this, and the biological clock that has been tossed is completely disordered.

This life lasted until July 14, when the national propaganda work finally came to an end, and everyone finally had a good day of rest after returning to Yanjing in order to prepare for the premiere on July 15th.

Yang Yu also returned to his other home in Wenyuhe again, at this time the house was empty, he was the only one, and his parents went back to Chang'an City after the New Year because of his sister's schooling.

His parents hoped that his sister could be admitted to Yenching University, so he asked someone to apply for a Yenching household registration for his sister, and when the third year of high school began in September, he was ready to let his sister come to Yanjing to study.

In addition to her sister, Yushu's little Zhuoma was also picked up by Ren Qing to Yanjing some time ago, and after persuading for several months, Aunt Cangla finally accepted his suggestion for the sake of the second daughter.

Xiao Zhuoma temporarily lives with Yang Yu's cousin Liu Duoer in Yanjing, attending vocal training classes while going to school, preparing for the professional examination of Yenching University of Music in March next year.

In the evening, Yang Yu called a group of good brothers who had not seen him for a long time, eating, drinking, and playing until midnight.

Since becoming famous, he has been busy every day, and he has seen less of these friends.

At the dinner, Lin Sen's guy also brought a good-looking girlfriend, who I heard met in the song and dance troupe at work.

Xue Ming and Zhang Meng are still living a normal life, but he thought of the promise he made to Zhang Meng back then, so he decided to fund Zhang Meng to open a gym, but Zhang Meng needs to do preliminary planning and preparation first.

In addition to these accidents, after Hou Donglai resigned from his DreamWorks Entertainment, he went to work in the legal department of a multinational group, and his small life was quite nourishing.

However, when Yang Yu saw the girlfriend brought by this guy, he patted his head and thought with some surprise, isn't this the girl that Ning Xuan introduced to Hou Donglai when he and Ning Xuan were good, it seems to be called Xiaotong or something.

Because of the last earthquake, he had no contact with Ning Xuan at all, and he had forgotten about that girl until now, but he didn't expect Hou Donglai to talk about the present.

I remember that at the beginning, he also advised Hou Donglai not to take it too seriously, for fear that Hou Donglai would be deceived.

But the intimacy of the two people in front of them is completely like they are ready to settle for life.

Seeing this, Yang Yu couldn't help but secretly sigh, things in this world are really elusive.

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(End of chapter)