Chapter 661: Vomiting Blood
In fact, this time "Monster" and "The Story of the Loyal Dog Hachiko" came together, and it was really not deliberately arranged by Ren Zhongjun, but it was such a coincidence. Pen Fun Pavilion wWw. biquge。 info
Because this time, the producer of "Monsters" intends to premiere "Monsters" simultaneously in several large box office warehouses around the world.
As a result, it happened to come together with "The Story of Hachiko, the Loyal Dog".
And the reason why "Monster" chose Dongying Group as the distributor is also very simple, because the producer of "Monster" itself is a shareholder of Dongying Group.
As for Ren Zhongjun, this time it is really not aimed at "The Story of the Loyal Dog Hachiko", but purely out of a kind of anger, yes, anger.
This anger is based on unsuccessful calls to expand the schedule of "Monsters".
In fact, more than 30% of the national film schedule is really not high for a $200 million masterpiece, but it is not that the theater chain is unwilling to arrange more film schedules, but because the protection policy of domestic films in this world is working.
Basically, 30% is the highest number of films scheduled for an external film, although there is no explicit provision, but the theater chain has always implemented this ratio.
For this film schedule, Ren Zhongjun knows that it is impossible to increase it, or even if it is increased, it must wait for the box office of the "Monster" movie to explode, and then the box office of other movies will not be strong, and then the theater will have an excuse to adjust, but it is absolutely impossible to exceed 40% of the film schedule.
And what makes Ren Zhongjun most unhappy is that the small and medium-cost investment of 20 million Chinese dollars in "The Story of the Loyal Dog Hachiko" actually enjoyed the treatment of domestic blockbusters, and the number of films ranked is second only to "Monster", which is a treatment that even the movies produced by Dongying Group cannot enjoy, how can this not make Ren Zhongjun envious, jealous and hateful?
The previous battles with Ye Qiu ended in failure, so Ren Zhongjun didn't think about scolding Ye Qiu again this time.
But it doesn't mean that he has no choice, in fact, the resources of the theater chain are originally those, and I will have less if you have more, so in fact, there are not a few film and television companies with red eyes and golden film and television.
After all, for some film and television companies, it is nothing to be snatched up 30% of the film schedule by blockbusters like "Monster", after all, they are big productions, but why did Ye Qiu's 20 million cost film and television get the same treatment?
It's just that Ye Qiu has been successful over the years, which can be said to be synonymous with success, so even if he is dissatisfied, no one wants to be a bird, so Ren Zhongjun came to light a fire for them.
Sure enough, as soon as Ren Zhongjun's words were reported, many people immediately echoed them.
Dynasty Film and Television is a new film and television company in recent years, which has produced several films, and the results are very good, this time and "The Story of the Loyal Dog Hachiko" met with Dynasty Film and Television's largest investment this year's film historical blockbuster "Chu River Han Boundary", which cost 80 million Chinese yuan and is known as 100 million to the outside world.
It is a big production second only to "Monster" in the same period, but the theater ratings of "Chu River Han Realm" are not high, and the final number of films only accounted for 15%.
Of course, this is only the initial amount of films, and if the box office is strong in the future, there will definitely be a certain increase, but how can Dynasty Film and Television be satisfied?
They also expressed their dissatisfaction with the large number of films "The Story of Hachiko the Loyal Dog", but the theater line directly pushed it back.
Although the investment in "The Story of the Loyal Dog Hachiko" is not high, it is also one of the films with the highest investment in Ye Qiu and Dianjin Film and Television, and Ye Qiu's past achievements are there, the key is that the cinema review team has a very high rating for this film.
Of course, the theater chain also gave reassurance, saying that if the box office of "The Story of the Loyal Dog Hachiko" is lower than that of "Chu River Han Realm", then the screen of "The Story of the Loyal Dog Hachiko" will definitely be ceded to "Chu River Han Realm".
Although dissatisfied, after all, Dynasty Film and Television is not enough, and Ye Qiu's name is there, it turns out that the film and television companies that are against Ye Qiu will not end well in the end, so Dynasty Film and Television can only hope for the box office of the film.
But at this moment, Ye Qiu's rival, Dongying Group, stood up and complained about other film and television companies, and there were many responders at once.
All of a sudden, Dianjin Film and Television was pushed to the opposite side of the industry.
The cinema chain naturally felt the pressure, if it was a dynasty film and television, the cinema chain would not pay too much attention to it, but many film and television companies collectively expressed dissatisfaction, including film and television giants such as Dongying Group, and it was impossible for the cinema chain to sit idly by.
Although they did not cut the screen of "The Story of Hachiko the Loyal Dog", they vaguely said that if the attendance rate of "The Story of Hachiko the Loyal Dog" in the first week was not convincing, then they would have to give an explanation to other film and television companies at that time.
In this regard, Ye Qiu expressed his understanding, in fact, there is no need for the theater to express its position, Ye Qiu also knows that the iron still needs its own hardness, why does "The Story of the Loyal Dog Hachiko" have blockbuster treatment?
If "The Story of Hachiko, the Loyal Dog" breaks Ye Qiu's undefeated golden body, then it is impossible for the theater chain to give him face anymore, and interests determine everything.
And Ren Zhongjun's dissatisfaction just makes "The Story of the Loyal Dog Hachiko" have a stronger box office appeal and better results to prove themselves.
Come and don't be rude.
Regarding the matter of East Film Group and other film and television companies jointly putting pressure on the theater side, Ye Qiu will naturally not be happy.
As a result, the propaganda channels and water army in Ye Qiu's hands began to exert their strength.
"Dongying Group used the excuse of film scheduling, obviously dissatisfied with the theater's schedule of "The Story of the Loyal Dog Hachiko" too much, but in fact, it wanted to take the opportunity to hype "Monster". ”
Looking at the Chinese film market, it is not uncommon for foreign films to invest more than "Monster", but which one can exceed 30% of the film schedule?"
"As a foreign film, the number of films given by the theater chain is already the highest, and it is difficult to increase it anyway, so what is the purpose of the East Film Group at this time? If it is not to take the opportunity to hype, why do you want to do this useless work?"
If you put it on other film and television companies, you say that a big production with an investment of 200 million US dollars is hyped up by a small-budget movie with an investment of 20 million Chinese dollars equivalent to more than 3 million US dollars, isn't this nonsense?
However, although the investment cost of "The Story of Hachiko the Loyal Dog" is not high, it is really not much worse than "Monster" in terms of topicality.
Mainly because "The Story of the Loyal Dog Hachiko" is Ye Qiu's work on the one hand, and on the other hand, it has gone through the events of the monster movie, which has made "The Story of the Loyal Dog Hachiko" gain great attention, and although "Monster" has been finalized, the publicity in China has just begun.
The so-called three people become tigers, this kind of saying has been passed on and spread again.
Say that Dongying Group has no confidence in the "Monster" movie, so it will use this method to hype.
Compared with the publicity funds, "The Story of Hachiko the Loyal Dog" is not even a fraction of "Monster", but Ye Qiu has the biggest publicity weapon on the Internet in his hands, and he is also a shareholder of the building advertising giant Creative Media.
Therefore, although the publicity budget of "The Story of Hachiko the Loyal Dog" is not much, the publicity effect is not bad at all.
These news reached Ren Zhongjun's ears, and Ren Zhongjun almost spurted out the old blood out of breath, what kind of thing is stepping on a horse?
"Monster" needs to use "The Story of Hachiko, the Loyal Dog" to hype?
Nearly a hundred times the cost gap, "Monster" is worth more than "The Story of Hachiko the Loyal Dog" when you sneeze, do you need to borrow it for hype?
But helplessly, there are really a large number of netizens who think so.