In fact, Ye Qiu has always had an idea, that is, how to use the resources in his hands to make the surrounding genuine. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

In the previous life of Huaguo, more than ten years later, in fact, there are fewer and fewer pirated versions like movies and TV series on the Internet, and some animations and animation works are gradually on the right track.

On the one hand, because of the economic development, people's incomes are higher, and they are gradually able to accept genuine goods with relatively high prices.

And another point is that the suppression of piracy is not only through laws and regulations, but also through the suppression of independent and united businesses.

For example, Ye Qiu's previous attempt to launch genuine related peripheral products on Tianxia Mall and Taobao, and then use Tianxia Mall and Taobao to rectify pirated goods on these two platforms, especially Taobao, the effect is still very good, at least on the Internet.

For example, the McDull peripheral products of "McDull Ringing" this time.

In the world mall, on Taobao, unless you have authorization, no merchant can sell this kind of goods.

In the case of the increasing scale of e-commerce and the increasing number of users of online shopping, at least Ye Qiu has implemented this strategy through Tianxia Mall and Taobao.

Of course, it is impossible to completely eradicate piracy, and this is also something that cannot be helped.

However, it can be targeted to suppress piracy.

And this time, what is more eye-catching than the box office of "McDull" exceeding 100 million is that the sales of "McDull" peripheral products have exceeded 100 million, and the sales of online shopping alone have exceeded 100 million.

For this reason, not only the media is paying attention, but people in the film and television industry are also paying attention to this matter.

The reason why it is difficult for Huaguo to have any real big productions in terms of movies is nothing more than a matter of interests.

In North America, in island countries, because the people have a strong sense of authenticity, so, especially in Hollywood, many times the box office of a movie, the film and television companies don't even need to make a profit from it, even if it is a loss, it doesn't matter, because they can make money back from the surrounding area.

In China, however, this road is not open.

Therefore, after the news of McDull's online sales of more than 100 million yuan broke out, it naturally became the object of their curiosity and envy.

Many people will compare "Super Domi" and "McDull", the same anime movie, but in terms of sales of peripheral products, "Super Domi" cannot be compared with "McDull" at all.

There is no official flagship store of "Super Dommy" on the World Mall, but there are a lot of "Dommy" peripheral products for sale on Taobao, but none of them are authorized.

In fact, after the release of "Super Domi", many stores selling "Super Domi" related products on Taobao have increased their sales to a certain extent, but none of these profits have fallen into the pocket of Sakura Pictures.

That's where the gap lies.

Then some people began to think, if they can cooperate with Tianxia Mall and Taobao, will they also be able to let Tianxia Mall and Taobao suppress the piracy of their brands?

In fact, the suppression of piracy has indeed lost some sellers, but Ye Qiu doesn't care about sellers like this at all, because this kind of sellers are all C-store sellers on Taobao, and those who are bent on going crooked and evil ways can't go far in Ye Qiu's opinion.

Of course, Ye Qiu can't influence it in reality, but on the Internet, Tianxia Mall and Taobao are now almost dominating the world, and there are almost no opponents in China.

As online shopping becomes more and more popular, this area is also becoming more and more valued by enterprises.

However, Ye Qiu didn't expect that the first one to come to the door to seek cooperation was the famous "Duobao Toys"!

Duobao Toys is one of the few large-scale toy manufacturers in China that only do genuine toys, and has a large number of domestic and foreign peripheral toys including movies and animations. For example, the authorization of Huaguo Toys for "Super Domi" is in the hands of Duobao Toys.

It's just that the condition of Duobao toys is not good, and the reason is very simple, that is, it is affected by piracy.

Duobao toys are genuine authorized toys, and the price is naturally much higher than that of pirated copies.

This time, the theatrical version of "Super Domi" was released in China, although it failed to win "McDull", but it was also a good opportunity for Duobao Toys.

In fact, it is true that during the release of "Super Domi", the sales of the peripheral products of the Domi series of Duobao Toys have increased to a certain extent, but compared with "McDull", it makes Duobao Toys embarrassed.

The big sales of "McDull" peripheral products made Duobao toys red-eyed.

Naturally, they also began to pay attention to e-commerce.

That's why I'll be the first to come to the door.

The cooperation with Duobao Toys was very smooth.

Duobao Toys will officially open an official flagship store on the World Mall, of course, entry fees and commissions are essential.

What the world mall has to do is to rectify several toy brands of Duobao toys on Taobao.

The results are obvious, especially the sales of Super Domi's peripheral toys, which are immediate!

If, before this, many manufacturers were still dissatisfied with the entrance fees and commissions of the world mall and hesitated, then after the emergence of McDull and Duobao toys, that hesitation has long been swept away.

What Ye Qiu didn't even expect was that film and television giants such as Zhongyi, Xuanhuang, and others had successively set up their own peripheral product development departments.

And I found the world mall as soon as possible, hoping to cooperate with the world mall.

Although it's not like there is a lot of promise around any movie, no matter how small the mosquito is, it's meat.

Film and television companies such as Zhongyi Xuanhuang may not necessarily develop peripheral products by themselves, but they can do so through licensing.

In the past, such licenses could be sold for some money, but they would never sell for a high price.

But if piracy could be eradicated, it would be very different.

For a time, the world mall has become a sweet spot, and in less than a month, more than 1,000 brands have settled in.

Ye Qiu naturally did not refuse to come, although it is said that the suppression of piracy will have a certain impact on Taobao, but in general, the benefits outweigh the disadvantages.

After all, piracy itself is illegal, and it is more troublesome to defend rights now, but the general trend in the future will definitely be back on track.

This is why B2C will replace C2C as the mainstream of online shopping in the future.

When people's incomes gradually increase, the requirements for material quality will naturally increase.

Of course, this is also because, for example, today's mall and Taobao are almost a monopoly, so they can become the existence of making rules.

If QQ Mall had succeeded, then perhaps Taobao might not have dared to do that at this time.