Regarding Zhenxiang soybean milk, Su Rui believes that it is necessary to ensure that the price cannot be too high, and at the same time, it is also necessary to ensure profits.

After all, Zhenxiang Food Company launched Zhenxiang soybean milk and did so many things, naturally for profit, which is the primary consideration.

In order to improve competitiveness, the price of Zhenxiang soybean milk should not be too high, and the price must be the same as the soybean milk drinks and milk drinks currently sold on the market, at least not too different, so as to ensure that it will be competitive enough.

As a result, the retail price of Zhenxiang soy milk can only be set at between 2.5 yuan and 3 yuan, preferably 2.5 yuan, and not higher than this price.

For this reason, if Zhenxiang Food Company wants to ensure a certain profit, rather than a small profit, the ex-factory price of Zhenxiang soybean milk is naturally not too low, that is to say, it may be higher than the common soybean milk drinks and milk drinks on the market.

The retail price is the same, but the ex-factory price is higher, which means that the retailer's profits will be affected.

It can be said that if the ex-factory price of Zhenxiang soybean milk is higher than that of other similar products, then the retailer sells Zhenxiang soybean milk at a lower profit than selling other similar goods, which means that the profit at hand is less.

Therefore, under normal circumstances, retailers will give priority to selling similar products with higher profits, rather than low-profit Zhenxiang soybean milk, which is understandable, as a business, it would have made such a choice, and there is no wrong position, and even some merchants will directly refuse to purchase Zhenxiang soybean milk, only sell similar products with higher profits, which is possible.

In this way, if the quality of Zhenxiang soybean milk itself is not too hard, it will be difficult to rise in the market, unless you choose to reduce the price or lower the ex-factory price.

Just by doing so, the profit of Zhenxiang soy milk will be much lower, and this is not the result that Zhenxiang Food Company wants.

Regarding Zhenxiang soybean milk, Su Rui and Shen Qing are very confident, they are not worried that retailers will refuse to purchase Zhenxiang soybean milk, will not sell Zhenxiang soybean milk, in the early stage, maybe because of insufficient popularity, merchants may not put Zhenxiang soybean milk on the shelves, but once the popularity rises, with a certain amount of consumer support, there is no need to worry that the merchants will not put Zhenxiang soybean milk on the shelves, but I am afraid that they will beg to put Zhenxiang soybean milk on the shelves.

Zhenxiang soybean milk does have this ability, because its charm is too great, for consumers, it is definitely a drink that cannot be refused, such a drink, will inevitably become popular, but it may take time to brew.

In this regard, Su Rui and Shen Qing will not agree to reduce the price, they will still insist on the retail price of more than 2.5 yuan, and the ex-factory price of 2 yuan, which is unchanged, only by doing so, can a certain profit be guaranteed, instead of working hard to launch Zhenxiang soybean milk, in the end it is to make a dowry for others, and the money is earned by middlemen.

Because of this, the profit of Zhenxiang soybean milk will definitely be guaranteed.

After all, Zhenxiang soybean milk and other soybean milk drinks, as well as similar products are different, the use of better quality Zhendou, in terms of taste, texture and nutrition, are enough to kill similar products, such an existence, even if it is sold at a high price, it is understandable, it is a reasonable thing, then now it is sold at a more fair price, and similar products are sold at the same price online, but the factory price is slightly higher, which is not a big deal.

This time, Su Rui and Shen Qing didn't think that this would affect the promotion of Zhenxiang soybean milk, at most, it just needed more time to brew in the early stage, but this was not a big deal.

On the contrary, if Zhenxiang soybean milk lowers the ex-factory price in order to sell in the early stage, it will be very difficult to raise it back in the future.

Regarding whether the retailer will agree to this ex-factory price, in fact, Su Rui and Shen Qing are not worried at all.

At the beginning, it was true that most of the retailers refused to put Zhenxiang ice cream on the shelves, but Zhenxiang ice cream still relied on its own advantages, began to become popular, and the sales were getting better and better, which led to these retailers who originally refused to be on the shelves, and they came back to buy Zhenxiang ice cream, so they also agreed to a series of conditions.

Zhenxiang soybean milk and Zhenxiang ice cream are the same, both have more advantages than similar products, and their market competitiveness is unparalleled.

In this way, Zhenxiang ice cream can rise, and it can be very popular without cooperating with retailers, and the same can be true for Zhenxiang soy milk, as long as the quality of the product is excellent, the road of Zhenxiang ice cream can be copied, which is no problem at all.

Because of this, Su Rui and Shen Qing will not worry about Zhenxiang soybean milk, which will not be able to open the market because of the ex-factory price, which is basically impossible.

Therefore, they will be so confident that they will not agree to reduce the price, but insist that the ex-factory price remains unchanged, even if the retailer does not agree, they will not change, in this matter, the attitude is still very resolute, and will never make any concessions.

If Zhenxiang soybean milk can maintain the ex-factory price of 2 yuan, the profit is still very considerable.

Because, the production cost of Zhenxiang soybean milk is actually not high.

Perhaps it should be said that as long as a certain output is guaranteed, the cost of Zhenxiang soybean milk is very low, and it will not be higher than similar products, and the cost can even be lower than similar products.

Because, Zhenxiang Food Company controls the raw materials of Zhendou, that is, Zhendou, and can obtain Zhendou at a low price without spending too much on purchasing raw materials.

If other companies want to purchase Zhen Bean, the price paid must be extremely high, because Zhen Dou is better than ordinary soybeans, then the price is naturally higher than ordinary soybeans, at least for the time being, then other companies want to get Zhen Bean, at least several times the price, or even dozens of times is possible.

And the premise is that Life Group is willing to sell Zhendou to the outside world, if Life Group is not willing to sell Zhendou, then even if other companies are willing to pay a higher price, they will not get Zhendou.

Therefore, Zhenxiang Food Company has a unique advantage, which is an advantage that other peers do not have, so it is natural that Zhenxiang soybean milk can be produced at a lower price.

In this way, if you can produce Zhenxiang soybean milk at a low cost, or even at a lower cost than your peers, and sell Zhenxiang soybean milk at a slightly higher ex-factory price than your peers, the profit of Zhenxiang soybean milk is naturally good, and it will be higher than similar products, which is no longer in doubt.