Chapter 77: Lottery and Preparation

Raffle card: white (ad category).

Scope of the lottery: All advertising works with a score of 60 points or more.

Lottery method: Ten ads will be generated immediately, and the host will choose one out of ten.

Will the content be generated immediately?

"Yes. ”

The content is generated: "Shampoo Advertisement - Confidence", "Public Service Advertisement - Mother's Name", "Shampoo Advertisement - Brave", "Drug Advertisement - It is not difficult to go to the fifth floor in one breath", "Shampoo Advertisement - Smooth", "Drink Advertisement - Cool Heart", "Pharmaceutical Advertisement - No Gifts for the Festival this Year", "Food Advertisement - The Aroma of Malt", "Public Service Advertisement - What He Can Get", "Drink Advertisement - Sales Around the Earth Twice".

At this time, more than three hours have passed since Li Cai, Ruo Chuyi, and Ji Wantong separated.

After leaving the restaurant, Li Cai immediately followed Ruo Chuyi to the TV station, and then left after taking a piece of information.

After reading the information, sure enough, as Ruo Chuyi said, this competition is for the whole society, and all people with lofty ideals can submit their own works to the judging group of the CCTV Advertising Department.

The rewards are no different from what Ruo Chuyi said, the shortlisted works will be broadcast on various channels of CCTV, and they will receive bonuses ranging from the amount of votes of the audience.

It's just that if the original intention falls down, she didn't say that there is another rule, that is, among the works that are not finally selected, the organizing committee will also select a part of it, and then reimburse them for all the costs spent on filming.

is this inconspicuous one, but it strengthens the message that Li Cai wants to participate, because this one makes CCTV's sincerity seem sufficient, and it should not appear that disgusting shady scene.

made up his mind, so after returning home, Li Cai also took out the advertising lottery card he had won in the previous lottery.

The above ones are the final lottery results, and Li Cai is going to choose one from the advertisement that appears above.

I have to say that these ten advertisements are very interesting, and the advertisements for shampoo alone account for three, which is really in line with the national conditions, Li Cai doesn't know what the situation is in that world, but the world on his side is indeed the most advertised in shampoo, food, and medicine.

The reason is also very simple, probably because this kind of advertising time is relatively short, and it is easy to arrange it to be interspersed in other advertising gaps, and it will not be very expensive to play a large number of large areas.

Li Cai is actually really excited, he wants to draw out a good advertising plan by himself, and then find a manufacturer to sell it, he should be able to make a lot of money, right?

It's just that after this idea went through his mind, he was immediately rejected by Li Cai himself. It's still not in the interest, an advertising plan, sold is worth a million at most.

But if they can make Peng Sheng and Gu Yu popular, and they can take a movie or TV series casually for tens of millions, Li Cai can get 40% of it, which is obviously worth too much more than 1 million.

It's a pity, there's only one lottery card, and it seems that there are still a lot of tasks to do!

It's a pity that there is luck at the same time, fortunately, in this lottery card, two public service advertising projects were still drawn. If all of the ten advertisements drawn out were commercial advertisements, and none of them were public service advertisements, then Li Cai would be really in trouble.

Two public service announcements, "Mother's Name" and "What Can He Get", Li Cai had to choose one of the two.

Without much thought, without hesitation, Li Cai chose the second one: what could he get.

Compared with the two advertisements, the first one is clearer, and the word mother already makes people know at a glance, this is a public service advertisement about family affection.

But the second "What Can He Get" is more vague, and it doesn't seem to reveal anything at first glance, making it difficult to judge what is being said at first glance.

And the reason why Li Cai chose the second one is also very simple, the first one is to write about his mother, which of the two is suitable to play the mother, Peng Sheng and Gu Yu? In order to shoot an advertisement, we went to Thailand for an operation, and we can't do it!

Although the second content is vague, the word "he" above is clear, and a "he" has fully explained that this is an advertisement from a male perspective, which is more in line with Li Cai's requirements.

After Li Cai made his choice, it was soon time to move on to the next step.

Project Title Advertisement: PSA – What He Gets

Minimum start-up capital: 10,000 RMB.

The script can be selected: meet the requirements - Li Cai, Gu Yu, Peng Sheng (minimum requirements for screenwriters, none.) Anyway, at least you have to know the words, and if you don't know the words, you can talk)

Director Selectable: None (Director minimum, none.) But at least you have to have work experience, and if you don't, you can be a student of the directing department.)

Music Optional: None (Minimum requirements for soundtrack artist, none.) At least you have to be able to hear it, but Beethoven can't hear it either.)

The leading actors can be selected: Gu Yu, Peng Sheng (minimum requirements for the leading role, acting skills are above 70 points, don't look too ugly, but you can make a living if you are just a little ugly)

Other conditions: You need a pet dog, the minimum requirements, are all dogs, what other requirements can you have?

The requirements couldn't be lower, and I believe that the host can successfully shoot this advertisement, right?

After reading this series of requirements, Li Cai's heart was a little complicated.

It stands to reason that with such a low requirement, Li should be happy. is indeed very happy, but at the same time, when comparing this request with the project called "Truman's World" that he drew before, why did Li Cai feel so undeclared in his heart?

There's too much difference between the two, right? That high demand, Li Cai doesn't know if he can shoot it in his life.

But this, the minimum requirements of all colors, I feel that there is a level of the fourth grade of primary school, which is enough to save this crew.

It's useless to think so much, it's always a good thing to be able to shoot, and it's even more troublesome if you can't shoot.

According to the list of projects in the system, Li Cai first chose the screenwriter, there is no doubt that it must be himself, Li Cai is really curious, how does this thing work? How can he become a screenwriter?

As for the rest of the directors and dubbing or something, the requirements are so low anyway, just spend money to hire someone after that, it should be easy to hire. Film academies, conservatories, and music academies, there are many former graduates who can't find jobs, anyway, Li has a system, and it is not difficult to pick out two excellent ones.

As for the choice of the leading actor, we still have to wait for Li Cai, the screenwriter, to understand the content of the script, and then choose the most suitable one between Peng Sheng and Gu Yu......