(Please see this chapter tomorrow for an update!)

Downstairs, Zeng Huaqian suddenly thought of something, and said with a little schadenfreude: "Cheng Weiliang, I know why that woman is inexplicably targeting you? Do you remember the woman who kissed you in the bar last time? You didn't dump people then, and they don't dump you now! Haha." Pen %Fun %Pavilion www.biquge.info"

"Hey, Zeng Huaqian, we have failed to solicit sponsorship now, we should be sad!Why are you talking nonsense?" Cheng Weiliang tapped her forehead with a pretended annoyance.

Zeng Huaqian rubbed her forehead, happily turned in a circle, and grinned: "What's so sad about it, didn't you say before that most of this company can't pull it? According to me, it's best not to succeed, otherwise you will see that stingy and poisonous woman in the crew in the future, then it will be a tragedy!"

Cheng Weiliang said: "That's good, don't worry about the past. However, after a while, you, the heroine, must put on the cutest and cutest posture, and directly turn the boss of the car dealership over, and he will write as much as we ask him to sponsor. ”

"you! It should be that you put on the coolest, most handsome, and most smelly pose when you took a promotional photo the day before yesterday, and stunned the boss lady of the, how much you say to sponsor, and the boss lady will write you a double directly!

Cheng Weiliang shook his head, put on his sunglasses, and put away his smile: "Okay, let'sgo! Our next target is a car company, and in the afternoon we will go to Xie Ruilin's jewelry store." After joking, putting behind the little negative setbacks just now, they set out on a journey again.

……

The two rushed to a large car shop on Queen's Road, but unfortunately the two heroes and heroines failed to cute the bald big boss or the young boss with a bewitching body, and the two walked out of the building behind them empty.

Well, it can't be said that there is no gain at all, according to Zeng Huaqian, this time he was not ridiculed as a dirt bun, but was just scolded for "thinking about money and going crazy".

At noon, Cheng Weiliang and Zeng Huaqian found a quiet tea restaurant and slowly enjoyed a delicious lunch. After spending more than an hour in the restaurant and regaining their physical strength and energy, the two came to today's key unit, Xie Ruilin Jewelry Company.

"Can this be done?" Zeng Huaqian opened her eyes wide, looking up at the big boy who was a head taller than herself. It's hard to imagine that this teenager of the same age, who seemed to be silent and reluctant to say a word when I first met a few months ago, has now not only become a big singer sought after by tens of thousands of people, but also can stand calmly in front of the bosses and managers of those large companies and talk about business cooperation.

In the morning, he had suffered setbacks in three companies, and the first one was humiliated by a woman, and she was a little worried that if this one did not gain anything in the afternoon, his confidence would be dampened.

She didn't want to see him frown at all, she thought he still smiled slightly, and looked best when he showed a mouthful of white teeth. She sometimes can't understand why he doesn't want to stay in TVB, preferring to be busy by himself, endure the criticism and humiliation of others, and ask for sponsorship to make independent dramas?

"Of course, as long as the boss of this company still has a little bit of advanced vision and a little bit of ambition to be the first, he will not disagree with my tailor-made product promotion plan for their company. Cheng Weiliang gave her a confident smile.

Xie Ruilin Jewelry Company has not been established for a long time, only more than ten years, but its brand awareness and market share have risen rapidly. The owner of this company is also a very aggressive fierce man.

Originally, Cheng Weiliang made an appointment with the marketing manager of this company on the phone, but when he went upstairs, the secretary told him that the company's big boss had decided to see him temporarily.

After entering the office, Cheng Weiliang just wanted to hand over his hand to shake hands with the boss of Xie Ruilin's jewelry store who put down the phone, but he didn't expect the other party to give Cheng Weiliang a manly hug after a hearty laugh, which made Cheng Weiliang stunned for a while!

"Oh! You are Cheng Weiliang, a talented singer who has recently become famous in Hong Kong? It's better to meet than to be famous! No wonder my baby daughter always nagged you in front of me. "Boss Xie is very hearty, and the first meeting with Cheng Weiliang is as enthusiastic as meeting an old friend.

Cheng Weiliang was a little confused about this self-acquainted boss, but he also arched his hand and said with a smile: "Boss Xie, I am fortunate to be happy! I am not a big talent, I can just write a few songs, and the fans and the media will save face." ”

"If you're not a musical talent, then the other songwriters are! My daughter always likes to sing your song, called ...... What's it called?" Boss Xie thought for a while, but still didn't remember the title of the song, so he had to say: "Mr. Cheng, can I take the liberty to ask you for something?" Although he said that it was please, his tone was unquestionable.

These big bosses are really rich and temperamental! As soon as they meet, they will not politely order you to do things for him!

However, Cheng Weiliang had no choice but to squeeze out a smile and said: "Boss Xie, what can a powerful person like you not be able to do by yourself? "Meaning, if it's a mess out of scope, you don't come to me.

"That's right, my youngest daughter will have a birthday next month, and it is not uncommon for her to give her jewelry and diamond clothes in previous years, I think she likes your songs so much, if I ask you to write a song that belongs to her this year and give it to her as a birthday gift, she will be very happy. Boss Xie held a cigar in his mouth, his face full of pride, as if it was a brilliant idea to amuse his baby daughter.

Cheng Weiliang was almost choked, this big boss is really ...... A serious request to him is such a very personal matter.

Cheng Weiliang couldn't cry or laugh, he thought for a while, and said: "Writing songs relies on inspiration very much, and it may not be so good to hold it back." But if Ling Qianjin only cares about your heart, I can help. He hadn't seen the rich daughter, in case the song he wrote didn't suit her liking...... Cheng Weiliang had to state in advance that he would not pack tickets.

"Hehe! No problem! Great talent, you can write as much as you can. Oh, by the way, tell me why you're here today. After talking about personal matters, Boss Xie finally remembered to get down to business.

It's finally time for today's business. Cheng Weiliang took out the plan from his bag and handed it to Boss Xie, and began to explain the contents of the plan to Boss Xie endlessly.

“…… I call this new form of film and television advertising product placement, which is different from the hard advertising that is now broadcast on TV. ”

“…… This is called scene implantation, for example, when the male protagonist goes to your jewelry store to buy something, I will give your company's jewelry shop a panoramic shot according to the plot, and then a few close-up shots of the jewelry products in the display case. ”

“…… This is called prop implantation, for example, in the plot, the male protagonist takes a fancy to a diamond necklace that he is interested in, and asks the clerk to take it out for him to take a closer look, at which time we will give the male protagonist one or two close-ups or close-up shots of the necklace in his hand. In this way, embedding product advertisements in the plot invisibly puts your products in front of those potential customers in front of the TV, which plays a very good advertising role. ”

“…… This is called plot implantation, for example, we set up a plot in the play, the male protagonist wants to send an important love token to the heroine, such an important thing, he did not hand it over to his subordinates, but chose to go to the jewelry store to choose it himself. The actor's choice to go to your store invisibly implies the hero's trust in your company's products, which will have a subconscious consumption guidance effect on the audience. ”

In the next plot, in the conversation and interaction between the male protagonist and your female clerk and VIP account manager, you can fully demonstrate the elegant demeanor and enthusiasm of the female clerk at the front desk of your company, the professional service attitude, and the VIP service of the account manager. In this way, the audience will deepen your company's brand and corporate image. This is called product placement. ”

Boss Xie sat on the boss's chair with a cigar in his mouth, and when he heard the highlights, he patted his thigh and praised: "Ah, ah!

"For the sake of the heroine, the male protagonist specially customized a Saturn necklace in your company. I believe that this romantic and sweet plot will definitely arouse the imitation of the majority of young people after it is broadcast on television! When the time comes, they will also come to your store and customize this astrological series of necklaces as a romantic gift for your girlfriend or wife!" Cheng Weiliang spoke dryly, and finally explained the plan almost completely.

After listening to the end, Boss Xie praised again, "Well, goodidea!"

After talking so much along the way, Cheng Weiliang only heard this Boss Xie laugh and pat his thigh several times and shout "goodidea", but he didn't see him ask any questions. Cheng Weiliang is not sure whether this boss is responding to the story, or really praising his marketing creativity, and has no doubt at all?

Cheng Weiliang closed the plan and cautiously tried to ask: "Boss Xie, what do you think of my plan?

"Of course there is!" Boss Xie extinguished his cigar and turned the boss's chair to face Cheng Weiliang. "Tell me, how much does it cost?"

Cheng Weiliang straightened his body and solemnly pushed the document with the sponsor's rights and interests and the corresponding sponsorship amount from the table to Boss Xie. said: "In addition to the plot placement advertisement, in the subtitles after the TV series, we will also indicate that your company is the assistant filming unit of the crew of "Meteor Garden". We hope that Xie Ruilin Jewelry can sponsor our crew's jewelry props and 150,000 yuan of filming funds. ”

Boss Xie took a casual look and said, "Then so be it." After finding a time to figure out the specific terms, we signed the contract. ”

That's it? Boss Xie is not like other companies who think that the sponsorship fee is too much, bargaining, and does not question whether he is too young to shoot this drama well?

Cheng Weiliang didn't turn his mind for a while, he also prepared a bunch of reasons why the sponsorship fee of 150,000 yuan was worth it and it was absolutely impossible to reduce the price, waiting to convince the other party, but the other party had already agreed!

Was it really because of his innovative marketing plan, or was it because of other factors?

Cheng Weiliang stood up with a smile on his face and stretched out his hand to Xie Ruilin firmly, "Boss Xie is really fast! Then I wish us both a happy cooperation!"

After shaking hands, Cheng Weiliang couldn't help but ask: "Boss Xie, aren't you worried that I, a newcomer director, will not be able to shoot this drama?"

Boss Xie laughed, and unceremoniously patted Cheng Weiliang on the shoulder, "My youngest daughter likes your songs very much, and I like to watch you act when I want to." A few promotional stills of you and this Miss Zeng, I look at the costumes and styling quite interestingly. It's all handsome men and beautiful women, even if you shoot the plot poorly, but the picture is not much worse, right?

……

"Fake! These rich bosses, I racked my brains in vain to make plans, and I went to great lengths to say so much, but in the end they are not as useful as a little girl?

Although he knows that success is success, no matter whether it is a white cat or a black cat, catching a mouse is a good cat! But Cheng Weiliang is still a little depressed, feeling that his hard work has not been recognized professionally, and in the end he has to rely on cheating to succeed.

"There is such a young lady who likes you, and her father invested money in filming for you, aren't you happy?" Sitting in the ice drink shop, sucking the cold sweet and sour juice one by one, Zeng Huaqian tilted her head and stared at Cheng Weiliang who was sitting opposite.

Cheng Weiliang glanced at her, leaned back in the chair, and said lazily angrily: "Zeng Huaqian! If you talk like this again, I'm going to break off my friendship with you! Don't you see that my forehead is already covered with three black lines, and you're still trying to provoke me?"

Zeng Huaqian looked at his depressed expression and smiled, "Okay, okay, you are the most capable boy of the same age I have ever met! On the first day, we successfully pulled 150,000, isn't it worth celebrating?

"BMW!"

"Ah, that's a German car? Most of the people in Hong Kong buy Japanese cars, American cars, and British cars!

Cheng Weiliang smiled, "You don't understand this, right? It is precisely because fewer people buy it now that their company needs to advertise more." Which international car company is willing to give up the market of Xiangjiang, an international metropolis that can radiate to Southeast Asia?"

……

On the first day, a sponsorship fee of 150,000 yuan was negotiated, plus 200,000 yuan from Lianye Garment a while ago, a total of 350,000 yuan of sponsorship fees were negotiated, which was only 100,000 yuan short of the original target of 450,000. This greatly reduced the pressure on Cheng Weiliang, and in the next few days, when he contacted other companies, he was able to negotiate the details of cooperation and sponsorship with relevant companies more calmly and flexibly.

Although the door-to-door begging, oh no, in the process of door-to-door talk about equality and cooperation, Cheng Weiliang suffered a lot, eating behind closed doors, secretly sarcastic, openly humiliating, etc., but he also achieved a lot of results.

Under a more flexible negotiation strategy, we have initially established cooperative relations with a number of enterprises. The amount of sponsorship from large corporations is basically divided into several levels according to the ratings of TV dramas.

For example, if the ratings are relatively poor, and the viewership share ratio with TVB is less than 2:8, then you can only get the lowest level of sponsorship; for example, if the ratings reach the general level of ATV 3:7, you can get intermediate sponsorship; if you get good results, the ratings ratio reaches 4:6, 5:5, or even higher 6:4 or above, the sponsorship amount will increase step by step!

BMW is the most generous and willing to raise the sponsorship amount to more than 300,000, as long as the ratings outperform the ratings of TVB, the overlord of ratings.

Xiangjiang audiences have always had ratings inertia for TVB's TV dramas, and ATV's TV series can achieve 50% of the ratings share, which is already quite successful, if it achieves more than 60%, then this TV series is definitely the best of the best, and if it goes up to 70%, it means that this drama is a divine drama, and it is a "phenomenal" TV series that can make a splash and everyone talks about!

If there is a drama that almost everyone talks about and is sought after, BMW will naturally not hesitate to spend a small amount of money on marketing! Of course, their condition is that the car of the male protagonist and his mother in the play must be a BMW sedan.

After running for 7 days, in advance from large and small enterprises, I got more than the original plan of 450,000 sponsorship fees, and the shooting venue was also contacted, and at the same time, several designers of Lianye Garment rushed to work day and night, and finally hand-sewed the first batch of successful trendy clothing samples yesterday, Cheng Weiliang was in a good mood today, and wanted to relax and relax the nerves that had been tense for several days, and then waited for the start-up ceremony three days later.

It's a pity that a phone call and a newspaper made him treat his vacation plan in vain.

(To be continued.) )