"Mr. Cheng, I apologize to you for my neglect last time!" Li Naixi put down his body and apologized to Cheng Weiliang for his previous neglect. Pen "Fun" Pavilion www.biquge.info

He finished reading several clothing renderings yesterday, and then looked at the product promotion plan left by Cheng Weiliang, and after reading it, Li Naixi couldn't help but sigh, it was really a creative marketing and promotion plan, and soft advertisements were implanted in all directions in the scene of the TV series.

While interested in the marketing plan, when he saw that there were many novel clothing styles written on the plan, and he needed to find relevant clothing companies to cooperate, Li Naixi couldn't sit still anymore, and immediately asked his secretary to call Cheng Weiliang! Regardless of whether he likes to sponsor the TV series or not, at least he can't let go of this kind of creative clothing design.

"Where, where, in fact, I came abruptly last time!" The other party had already given face, Cheng Weiliang smiled and waved his hand, indicating that he didn't mind.

Li Naixi saw that Cheng Weiliang had already skipped this section, so he introduced the people around Cheng Weiliang, "Mr. Cheng, this is Smith King, the chief costume designer of our TAL Apparel. ”

This Chinese fashion designer with a foreign name wears a pair of black-framed glasses and a ponytail, and looks like an artist at first glance. He stood up and shook hands with Cheng Weiliang warmly, and said a bunch of words praising the creativity of the four clothes.

"Oh, oh, these design ideas are really admirable, I don't know if Mr. Cheng has any other pictures, I can't enjoy the four photos. The designer gave Cheng Weiliang a thumbs up, eager to see more new design drawings, after he looked at those four drawings yesterday. It was very inspiring, as if it opened another door to his fashion design ideas.

Cheng Weiliang took out a stack of thick drawings from his briefcase, on which there were various series of men's and women's clothing. Casual wear, formal wear. In anticipation, he took out the top two drawings and handed them to Smith.

An OL white-collar girl style, a Japanese and Korean girl style.

Smith commented on the two pictures with relish, especially the simple and fashionable OL urban girl-style slim women's suit in his hand. This design style is completely different from the formal, old-fashioned or too neutral and oversized professional women's suits in Xiangjiang.

This fashionable OL suit was specially designed by Cheng Weiliang for a new goddess teacher role in the play. The style is not old-fashioned at all. is both dignified and sexy, bringing out the independence, ability, and sexy and charming side of a professional woman.

In the picture, the girl is wearing a black slim-fitting suit skirt with a waist and hips. It is set off by the small waist and is very dignified and sexy. Smith exclaimed excitedly: "It turns out that the old-fashioned professional women's suit, can it be so interesting?"

"Ahem, Mr. Cheng, tell me your idea of cooperation. Li Naixi saw that Cheng Weiliang had already put the other manuscripts back in his bag. Understand that before signing the contract. The other party is reluctant to take out other creative renderings.

Cheng Weiliang handed Li Naixi a complete cooperation proposal.

"Guoke Cultural and Creative Studio?" Li Naixi carefully read this cooperation plan, looked up at Cheng Weiliang, and sighed a little! This music talent is really versatile, he is also so accomplished in clothing and pop culture, and has a keen sense of fashion!

"I heard that General Manager Li has always had the idea of creating a well-known clothing brand for Chinese, and I admire Mr. Li very much. That's why I founded Fruitshell Studios. The first person who came to mind was TAL Apparel. I would like to provide you with these new clothing design drawings to help Mr. Li create your brand dream. Cheng Weiliang said with a smile.

"The creation of a brand. In addition to the quality of the product itself, what is more important is the promotion of the brand and the marketing of the brand. The process of building a brand is a long process, which requires a long time to operate and accumulate!"

"Hmm. Li Naixi nodded and agreed with this point of view. The establishment of a new brand requires a lot of resources to be promoted in the early stage, and then precipitated for a long time before it can be gradually recognized by consumers.

However, there are some exceptions to successful marketing advertisements that are very likely to make the product soar from then on and quickly accepted by the majority of consumers. “

Cheng Weiliang looked at Li Naixi and said, "Mr. Li, my "Meteor Garden" is an exception that may make your brand soar!"

"As a veteran garment manufacturer in Hong Kong, TAL Garment has worked for a number of internationally renowned brands, and its strength is beyond doubt! “

Cheng Weiliang took a slow sip of the teacup and explained: "These costume renderings provided by Guoke Studio are all set for the characters in "Meteor Garden". Mr. Li, you liked it as soon as I saw the renderings I gave, so when this youth idol drama was launched and became popular, the beautiful clothes worn by the characters in the play will definitely be imitated and sought after by many young people. ”

"We will design a scene in the script based on the plot where the heroine and her friends go to your company's sales store to buy clothes. Through the dialogues and scenes of the characters in the play, you can invisibly improve the image and popularity of your company or product brand. ”

After listening to this, Li Naixi was moved, and those design drafts alone were enough to attract him. He pondered for a moment and asked, "I don't know what conditions are needed for cooperation?"

Cheng Weiliang stretched out two fingers, "Two conditions." First, the design drawings can be authorized to your company, in addition to the corresponding transfer fee, at the same time we have to take 5 points of sales commission. ”

"Second, your company signed a first-class sponsorship agreement with the crew of "Meteor Garden". Enjoy our highest level of advertising and promotion services. At the same time, he promised to sponsor the crew of 200,000 Hong Kong dollars, as well as most of the costumes required in the play. ”

The sponsorship fee of 200,000 yuan is a lot of money. In the past, TAL Garment spent only 200,000 yuan a year on entertaining wholesalers and retailers.

"Mr. Cheng, the first one is acceptable, the second one, this sponsorship fee of 200,000 yuan is too much, right? You didn't invest much in filming TV series in total, and other crews ...... in the past" Li Naixun gritted his teeth, and the first one was ready to accept, but the huge sponsorship fee of 200,000 still scared him, although the 200,000 yuan is nothing in the eyes of the company, but the money that should not be spent cannot be spent indiscriminately.

"Mr. Li, this "Meteor Garden" has an investment of more than 1 million, and it is ATV's highlight this year, a big production! So don't compare us with other small crews!" Cheng Weiliang interrupted his doubtful words and said flickeringly.

"The crews you sponsored in the past, they just gave you a quick subtitle at the end of the TV plot to thank you for your assistance, and the audience didn't have time to see it, and the subtitles passed. I don't have any impression of you sponsors, and it doesn't play an advertising role. ”

"And the promotion I gave to your company, in addition to customizing one or two scenes for you in the play, will also jump out of the big title subtitles of 'This show is co-produced by ATV and XX Company' at the end of each episode and before other subtitles are released, and stay for 5 seconds. Think about it, is the audience still immersed in the plot impressed by the name of the company that jumped out first after the end? Such an advertising influence will expand with the spread of this drama in other countries and regions. ”

"What I'm giving you is the top advertising effect!"

Cheng Weiliang showed a confident smile: "Mr. Li, I believe that this combination of film and television and enterprises will be a classic marketing and promotion case, and will become a model for industry cooperation in the future!"

Li Naixi read the whole plan and nodded, this marketing idea is indeed very good! But he still has doubts, the most fundamental question is, can you, a popular singer, make a good drama that has achieved high ratings on ATV and then entered the Taiwan Island and Southeast Asian markets?

Li Naixun asked people to investigate Cheng Weiliang's bottom and know something. He asked, "Mr. Cheng, with all due respect, it's your first time filming a TV series, right?"

"It's my first time to be a director, but Mr. Xu Xiaoming is not, Mei Xiaoqing is not, and neither are the other crew. Cheng Weiliang couldn't dwell too much on this issue, so he had to resort to fooling Dafa, so that sponsors like Li Naixi thought that Xu Xiaoming, the famous ace producer, was the actual controller of the play.

"Xu Xiaoming? Oh, I see. Li Naixun glanced at Cheng Weiliang very meaningfully.

Li Naixi stood up and shook hands with Cheng Weiliang again, "I personally agree with Mr. Cheng's cooperation plan in principle, but I still need to go back to the company to discuss with others." I will get back to you as soon as possible. ”

Note: The chapter of Guan Zhilin later, friends who have read it don't have to order. (To be continued.) )