Chapter 500: Big Investments and Small Investments

For the sales of the global bicycle market, Su Rui is very incredible. Pen, fun, and www.biquge.info

It's just that when he thought about it carefully, he found that the sales of the bicycle market could reach 210.8 billion euros, which is also a normal thing.

After all, there are so many people in the world, and now the total population has exceeded 60 billion, the annual demand for bicycles is an astronomical figure, and more than 1.1 billion bicycles are sold every year, which is not fake, such a large demand, is a huge market, and the sales of 210.8 billion yuan a year are also very normal.

Speaking of which, Su Rui was surprised that the average price of each bicycle could reach 19.1 billion euros, that is, almost 1,350 yuan per bicycle, because he did not expect that the average price of a bicycle would be more than 1,000 yuan.

In his impression, he always thought that the bicycle should be two or three hundred yuan a bicycle, which should be the main price.

However, judging from market research, the average price of bicycles in the world is more than 1,350 yuan, indicating that the current bicycle is no longer two or three hundred yuan a bicycle, but far more than this price, or even several times different.

It seems that Su Rui has been out of the bicycle market and does not understand the current bicycle market at all.

Bicycles are now not just a means of transportation, but have more uses, and many people are willing to spend money to buy a better bicycle.

Therefore, the price of bicycles, compared to the previous years, has increased a lot, and it is no longer so cheap.

Su Rui still thinks this is very good, the higher the average selling price, which means that the bike he launches, the more likely it is to sell at a good price.

After all, an ordinary bicycle can be sold for more than 1,000 yuan, and a bicycle that is so slapping cannot be sold so cheaply, and there should be a reasonable price, at least close to the average selling price.

In this way, Su Rui is more confident in the plan to launch a bicycle.

As long as the price of the bicycle is not low, the profit will be very good, and he can make a fortune with the bicycle, and then use it to develop other industries, such as the production of other cars, which is okay.

As for whether the bicycle will be sold, Su Rui is not worried about this at all.

Because even people who are not interested in bicycles will like the upgraded bicycles at a glance, he guarantees that this bicycle from the future, once it is launched on the market, will be very popular, and sales will not be low.

Therefore, Su Rui is confident that he can use the bicycle of the future to make a lot of money, at least he can guarantee that he will not lose his investment, and he still has enough confidence.

If even such a perfect bicycle is not sold, it means that the bicycle industry is finished.

After listening to this report on the global bicycle market, Su Rui only had one thought, that is, bicycles must be made, and they must be done well and bigger, rather than making small fuss about it.

With such a huge market, he will not miss it, especially in the case of having innate advantages, let alone this market with unlimited prospects.

"Are you in favor of producing bicycles?" said Suri.

Shen Qing shook his head and said, "To be honest, in fact, I don't agree with launching bicycles, or that bicycles can be launched to cooperate with the tires we produce, which is feasible, but the scale can't be too big and can't be used as the main business development." ”

"Why?" Su Rui didn't understand why such a big market couldn't be bigger.

Shen Qing put down the report in his hand, and continued: "Because the bicycle market has matured, some bicycle brands have been deeply rooted in the hearts of the people, and it is difficult for latecomers to develop, because it is difficult to make consumers agree. ”

"Therefore, in the bicycle industry, as a latecomer to us, it is difficult to compete with well-known enterprises, although Zhenguo is a big bicycle country, the output can be regarded as the highest in the world, but the domestic bicycle brand is difficult to compete with imported bicycles, in the same situation, consumers will give priority to imported brands, even if the domestic bicycle is much cheaper, the domestic bicycle enterprises, currently can only occupy some low-end markets, and the high-end bicycle market is occupied by imported brands. ”

"Compared with domestic bicycle companies, we do not have much advantage, with the tire alone, we do not have the competition with the old domestic brand bicycles, let alone imported bicycles, unless we are making very cheap bicycles, but this is meaningless, will only waste money, and may not even be able to recover the investment. ”

Finally, Shen Qing concluded: "If you want to make it big in the bicycle market, you must launch a bicycle that is eye-catching, so that you can break the blockade of some enterprises, gain market share from it, and have the opportunity to become bigger, but at present, it is very difficult to do this, in this case, I do not recommend investing too much money to develop bicycles, which will affect the company's other businesses, if you want to make bicycles, you should make a small investment, mainly to promote tires, supplemented by bicycles." ”

After listening, Su Rui finally understood why Shen Qing supported making bicycles, but he didn't support investing too much money in it.

Mainly because Shen Qing believes that the current bicycle market has been controlled by some imported brands, and it is difficult for latecomers to break the blockade, they can only survive in the cracks, and can only barely maintain their operations, but they can't see the return.

It's just that Su Rui disagrees with Shen Qing's opinion, he thinks that bicycles are promising, not hopeless.

The reason why Shen Qing thinks that it is impossible to develop in the bicycle industry is because she thinks that it is impossible to launch a bicycle that makes people shine, that is to say, she thinks that the development of bicycles to this day has reached the limit, even if it continues to develop, it is impossible to make a different bicycle, at most there are some changes in the details, and it is naturally impossible to launch a bicycle that makes everyone feel novel, which is why she thinks that she cannot make a difference in the bicycle industry.

But Su Rui didn't think so, he also thought that it was difficult to have any good ideas and changes in bicycles, until he upgraded to a road bike, this idea no longer existed.

Because he has the production process of a new road bike in his hands, this is the reason why he has the confidence to develop in the bicycle industry.