"Sister Ruo, the advertisement has been filmed, I'll pass it to you, you can take a look. ”

"Okay, I'm in front of the computer right now, and I'll see how Xiao Li's masterpiece goes. ”

"Don't worry, you can't go wrong!"

Sitting in front of the computer at home, Li Cai sent the advertising work he had just completed today to Ruo Chuyi by email.

He is also a typical person who kicks his nose on his face, at first he was called Miss Ruo, and now he is directly called Sister Ruo, although there is only a small word in the middle, but this relationship has really become a lot closer.

Ruo Chuyi is the person in charge of this project, and it was from her that Li Cai learned about this competition.

Now that the advertisement on his side has been filmed, it is reasonable and reasonable, and he should send it to Ruo Chuyi to take a look and give some advice.

Soon, the email was sent out, and the opposite side was also shown as received.

The advertisement is just over two minutes in total, less than three minutes, and it should be finished soon, so Li Cai didn't leave, sitting in front of the computer and waiting.

Sure enough, it was about the same as Li Cai thought, and it was just over two minutes later, and Ruo Chuyi sent a message back: "You shot this advertisement!"

She didn't use a question mark, but a big exclamation mark.

"Of course, I wrote the script myself, and I found someone to shoot it myself, if it is fake, it will pay ten for one fake!" Li Cai hurriedly replied.

"Okay, awesome!" Ruo Chuyi sent another exclamation mark.

"Hey, don't praise me so much, I'll be proud! It's not that I'm good, it's mainly my peers. ”

"Hey you kid, you say you're fat and you're still panting, you're not modest at all!(¬_¬)?".

Ruo Chuyi sent a disgusted expression, and then sent it again: "Seriously, I think you did a very good job." In the past few days, we have also received some advertisements that have been filmed, but this one of you is the most exciting one I think after watching it!"

She is serious, and Li Cai has to be serious: "You have won the award, it is the result of everyone's joint efforts, in order to shoot this advertisement well, the actors have suffered a lot, and the director has lost a lot of weight." ”

Ruo Chu Yi: "That's really hard, but I believe that since you have worked hard, you will definitely get the rewards." I'll leave this advertisement, and I'll send it to the jury tomorrow, and I'm sure it should be okay to be shortlisted. ”

Li Cai: "Thank you so much, borrow your auspicious words!"

"It's okay, it should be, who told you to shoot well. If you're average, or very bad, I can't help even if I want to!"

Why do you say help, it's a simple truth. is also to vote for the judges, Li Cai, an unknown agent, and Ruo Chuyi, the deputy director of the advertising department who is in charge of the money bag, how can it be the same?

Not to mention that Li Cai's advertisement is good, even if the shooting is really bad, as long as it is handed over by the original intention, the judges have to think about whether to be selected.

I really can't afford to offend, 90% of CCTV's profits come from the advertising department, and it can directly affect the profits of other departments.

To take the simplest example, the ads in the evening hours of your news channel. It can sell you in 10 million seconds, and it can sell you in 1 million minutes.

Do you want 10 million a second, or 1 million a minute? So CCTV's rules, don't mess with the advertising department, it wants to expose itself to harm you, you really can't help it!

……

The ad has passed, and the rest is a long wait.

During this time, CCTV also began to promote the public service advertising competition, first of all, in various time periods, put out promotional videos about the competition.

Then, in several popular programs, the host read the oral broadcast about the competition.

Finally, I also invited a number of popular celebrities to record a promotional video to promote positive energy and the year of public service advertising.

Under normal circumstances, in fact, this kind of advertising competition is not very popular. At most, if a certain advertisement is shot very well, it will spread in a small area.

But this time, because of CCTV's vigorous publicity, especially because of the promotional videos recorded by these stars, it really attracted a lot of netizens who had never been interested in this aspect before.

Everyone left messages under CCTV's official Weibo -

"Yang Mom, kneel down and beg for the voting address of the public service advertising contest!"

"Yes, when will the results be announced, and when will the voting begin?"

"I usually like to watch this kind of creative advertising, especially public service advertisements, but I always watch foreign ones, and there are too few domestic ones. ”

"Eun, upstairs. I also like to watch this kind of thing, so I found out that Yang Ma had such a competition, and immediately attracted me to it, Yang Ma come on!"

Yang Ma never expected that this time the publicity was so in place, and it really attracted the attention of so many people.

At the same time, the pressure on CCTV has also increased unprecedentedly. They first set up a customer service to answer questions raised by netizens on Weibo.

At the same time, the speed of the selection has also accelerated, and the judges have worked in shifts, staying up late to keep working.

Time passed day by day, and with such efforts, on the third day after the submission deadline, CCTV finally announced the five selected public service advertisements selected by the judges.

The results were announced on TV and online at the same time, and they were-

"Heroes Announcement Company - Ideal Chapter"

"Firebird Advertising Company - Ten Years"

"Sikeen Advertising Company - Mother's Foot Washing"

Thailand Snowstorm Advertising Agency - Pets

"Li Cai's Economic Team - Get Chapter"

Sure enough, there was no accident, Li Cai's advertisement was really shortlisted in the end!

Li Cai and the others were very happy, and they celebrated together, so they didn't need to say much.

What I wonder are netizens, the first few are quite normal, it sounds like a professional company, but in the end, what the hell is this Li Cai's brokerage team?

A netizen with a good letter conducted an investigation, and then found something that made him jaw-dropping - the last selected advertisement was not filmed by an advertising company, but by an agent and his team.

This is news, this netizen quickly announced it.

"Damn! Can an advertisement shot by a layman still be shortlisted? The director team is shady, right?"

"This is so abnormal, I now have doubts about the fairness of this selection!"

"It's not normal, and I won't say it for the time being. I'll just say I think you think, what kind of public service advertisement do you have nothing to do with an agent? In the end, you were shortlisted, what do you think about those advertising companies that have wasted their hard work for a long time and are finally eliminated?

"Well, upstairs is right, this is really heartfelt!"

And after he was announced, netizens immediately launched a heated discussion about Li Cai's shortlisting......