Many people's first reaction is, how is this possible?

Yes, how is this possible? To talk about this drama, aside from the drama itself, all the places in this drama cannot be compared with a big drama like "Smoke and Rain in the Clouds". Pen % fun % Pavilion www.biquge.info

To say that there is, that is, Ye Qiu's watching TV to win awards is indeed creative enough, and it can be regarded as a successful model of TV drama marketing and promotion in recent years.

But just like those previous media reports, you can't smash a dark horse with money.

However, the facts, those data tell everyone that "Soldier Assault" is a dark horse, and it is full of color.

Just look at the comments on the Internet.

Netizen Dumpling smiled: "To be honest, I don't like Xu Sanduo very much, look at the things he did, which one of them makes me feel the urge to smoke him." Just like in the fifth episode, those comrades-in-arms of Xu Sanduo tried every means to make Xu Sanduo stop, but Xu Sanduo was still the same. I don't know why, when I saw Xu Sanduo's fellow villagers, and then looked at Xu Sanduo, I suddenly felt like crying. It's just a pure desire to cry!"

Netizen Ye Luonan Shannan: "Xu Sanduo stuck to the training ground, began to build roads silently, and insisted on moving mountains by Yugong, it looks so ridiculous and stupid, but in Xu Sanduo's world, it is a thing that he thinks is very meaningful, he is stupid, we are even more stupid, once upon a time, we also had dreams, even if that dream was so ridiculous in the eyes of others, but Xu Sanduo was able to persevere, and we lacked his stupidity." ”

Netizen clay lovers: "In reality, we see the shadow of a talented person who is pleasing in all aspects, we see the old horse who is messing around, and we see Li Meng, who dreams of becoming a writer, but he is always unable to stick to it in a down-to-earth manner, and even can only dream, but it is difficult to find a fool like Xu Sanduo." Many times, perhaps, we are like Xu Sanduo, lacking someone who understands and agrees with us. ”

is only 6 episodes, and for the time being, this military drama has no big scenes and no tall protagonists, but it suddenly touched the seed that has gradually withered in the hearts of many people.

Xu Sanduo, this person who can't help but want to scold, but he cries and laughs because of his stupidity.

This time, "Soldier Assault" is no longer a dark horse smashed with money, but a dark horse full of color.

Those who had been waiting to watch "Soldier Assault" before were out of the ordinary, waiting to see Ye Qiu break his halberd and sink into the sand, they were all silent at this moment.

Perhaps, it is indeed not comparable to "Soldier Assault" and "Smoke and Rain in the Clouds", but no one will compare "Soldier Assault" with "Smoke and Rain in the Clouds", because in their opinion, the two are not the same grade.

But now, many people are thinking, if "Soldier Assault" is not in the 10 o'clock slot, but also in prime time, then what will be the results of "Soldier Assault"?

In fact, although the broadcast schedule of the ten o'clock file is not as good as the prime time, it also has benefits, especially for TV series like "Soldier Assault" that does not have big-name stars in charge, because prime time means competition, and although there is competition in the ten o'clock file, it is obviously much less.

Therefore, "Soldier Assault" can burst out with such amazing potential, perhaps in prime time, he may not be able to stand out under the competition of many big dramas.

But everything doesn't matter anymore, does it? Soldier Assault has already worked.

In the TV drama market, heroes are also judged by the success or failure of ratings, but at this moment, inside Mango TV, Jiang Fei regrets it.

Facts have proved that "Soldier Assault" is not a dou that can't be helped, but a sweaty BMW that can't be seen for the time being.

However, the ratings of "Soldier Assault" and the ratings of "Smoke and Rain in the Clouds" are actually two concepts.

Because the audience base of the former is obviously much lower than that of the latter, the ten-point file, no matter what, cannot have such an audience as the prime file.

On the fourth day, the situation changed abruptly, first of all, CCTV's "Han Empire" took the lead in directly plagiarizing the promotion method of "Soldier Assault" to watch TV and win awards.

As a result, it turns out that Ye Qiu's marketing idea is indeed very powerful.

On the fourth day, the ratings of "Smoke and Rain in the Clouds" were hit, and some of them began to fall, with the highest rating of 14.5% and the average rating of 9.8%.

However, the ratings of "The Han Empire", with the opening of the activities of watching TV and winning big prizes, the ratings that were gradually weakening surpassed "Smoke and Rain in the Clouds", and the highest rating reached 16%. The average viewership also reached 12%.

Of course, there is a reason why the plot of "The Han Empire" has progressed to a critical time, but it also has a great relationship with watching TV and winning the jackpot.

And the pure masters of "Soldier Assault" continued to go high, the highest rating rose by one point to 11%, but the average rating reached an astonishing 8.5%, and "Soldier Assault" continued its dark horse journey.

Ye Qiu's name as a creative master was mentioned again, why was "Han Empire" able to beat "Smoke and Rain in the Clouds" again after weak ratings?

Anyone can see it, and the funny thing is that on the Internet, countless netizens praised Ye Qiu, saying that Ye Qiu definitely did a great thing this time.

Watching TV and winning big prizes is a marketing strategy that seems to have no technical content, but it is actually a big killer.

The most important thing is that for TV stations, not only do they not have to spend money to do this event, but they can also earn a lot of sponsorship fees, and for the public, this is obviously a very good news, even if they know that the real lucky person is actually very few, but what if the lucky person is himself?

Moreover, "The Han Empire" follows up on this strategy, and "Smoke and Rain in the Clouds", which has seen the effect, will definitely follow, not to mention other TV series.

It is true that watching TV and winning the jackpot is like a spring breeze overnight, thousands of trees and pear blossoms bloom, and overnight, many TV series have appeared to watch TV to win the jackpot, and "Smoke and Rain in the Clouds" is no exception.

For a while, watching TV and winning big prizes has become a popular trend, a TV series, you don't engage in such activities, are you embarrassed?

For such a situation, Ye Qiu couldn't laugh or cry, as the initiator of this model, "Soldier Assault" was well prepared, and naturally it was not comparable to other TV stations.

Ye Qiu used this marketing strategy at the beginning, but he was also forced to do helplessly, and the purpose was only to promote "Soldier Assault" and use the prizes to attract people, obviously the first person to eat crabs had the best effect.

And by the time others began to imitate it, "Soldier Assault" had already burst out of its own energy, and at this moment, watching TV to win the jackpot was just the icing on the cake. (To be continued.) )