When the 24-hour turnover comes in, many people don't even believe their eyes. Pen "Fun" Pavilion www.biquge.info

1 billion!

It's not a year, it's not half a year, it's not even a month, it's a week, it's a day, yes, 24 hours a day.

History is destined to remember this day, 11 November 2004. Tianxia Mall and Taobao exceeded the 1 billion mark in this day's time.

What is the concept of 1 billion?

Amazed, shocked, screamed, threw themselves to the ground...... When netizens saw this news, they didn't know what words to use to describe it.

And the more far-reaching impact is that after the day of Double 11, online shopping has suddenly become synonymous with popularity.

You haven't shopped online yet?

What? Where to buy a mobile phone? Cheap? World Mall, Taobao.

Why don't you have online banking? Don't have Alipay? Hurry up and do it, go out and don't say you know me. I can't afford to lose that person.

Although, the turnover exceeded 1 billion, which means that the world mall, Taobao, and Ye Qiu will lose at least more than 100 million!

However, everyone doesn't care about this problem anymore, all people care about is that the era of online shopping has come.

Even CCTV news broadcasts reported the news that the daily turnover of the world mall exceeded 1 billion.

Countless TV stations and state media have reported on the incident.

And the effect of such an all-round free publicity is not at all possible with spending 100 million yuan on publicity.

At the same time, this Double 11 event has also made more and more people aware of online shopping, the world mall, and Taobao.

Especially for many people who don't know about online shopping before, or have never shopped online, when it comes to online shopping, they will think of Tianxia Mall and Taobao.

Are you sure you're not kidding?

What is their turnover in a day? Is there a billion? No? What is the number one so that?

This day is destined for some people to run for it, and it is also destined for many people to be unable to sleep.

For example, Tang Jun of Yibao.com, Ma Tengyun of QQ, Internet giants such as New Wolf Network, China.com and so on.

Tang Jun had a deep sense of powerlessness, even if he repeatedly told himself that Ye Qiu was using money to smash it, no matter how influential such an activity was, it would be over, but the facts told Tang Jun that he was completely deceiving himself.

1 billion, Yibao's turnover in the past year is only 1.2 billion, although the turnover in the first few quarters of this year has risen sharply, but you must know that the world mall and Taobao only took one day.

Tang Jun had a feeling that the general trend had gone. But he didn't have anything to do.

On the other hand, Ma Tengyun also couldn't sleep all night, he felt deep regret at the moment, regretting that he should not have signed the contract with Ye Qiu that he was not allowed to enter the e-commerce industry for five years.

Even Ma Tengyun had the idea of breaking the contract the first moment he saw that data, no, thinking of the huge amount of liquidated damages, Ma Tengyun was a little discouraged.

At the same time, Ma Tengyun's feelings for Ye Qiu became more and more complicated.

If this data belongs to QQ, then it is conceivable how much benefit QQ will get, but there is no regret medicine in the world to take.

It's all over, but it's not over yet.

After the 24-hour transaction data was announced by Tianxia Mall and Taobao, some data materials were released one after another.

Among them, there are the products that users like to buy the most, the sellers with the highest turnover, the sellers with the most transactions, and the best-selling brands in each category.

The category with the highest volume, single products, etc., etc.

Whether it's their original B2C platform or the C2C platform they've just created. After the promotion of Singles' Day, it is not difficult for many people to find that the traffic and popularity of the world mall have been greatly improved.

Especially for the C2C platform, the users who originally transferred from Yibao.com were not so happy to participate in this event, and felt that Taobao was not particularly profitable. Even if a lot of products were sold on Singles' Day, and the turnover exceeded 1 billion, they actually made very little money, and they also thought that it was because of the price reduction, if the price was not discounted, then the traffic would definitely plummet.

However, three days have passed since Singles' Day, and three days have passed since the discount, and these stores are surprised to find that the traffic to their stores has not decreased, but has been increasing every day. In particular, after so many traffic views, their turnover has been constantly breaking records one after another.

And brand manufacturers such as Haixing Electric Appliances that previously signed low-price supply contracts with Ye Qiu also found that the traffic and turnover of their stores have increased a lot.

On the other hand, those brands that have not participated in the Double 11 event before, although the traffic has also increased a little due to the impact of big data, it is far from being compared with the brands that have participated in the Double 11 event before.

This also made them start to have the idea that yes, if they missed it this year, they must not miss it next year, otherwise it will be bad for them.

Yibao's side is still in the limited-time promotion period, but after Double 11, they found that even if it is a limited-time promotion, it still doesn't seem to have any good effect.

On the contrary, because of the data traffic announced by Tianxia Mall and Taobao every day, they have chosen to open branches on Taobao, or simply switch to Taobao.

Some experts who pay attention to e-commerce have also analyzed the reasons behind the success of the Double 11 event of Tianxia Mall and Taobao, as well as the impact.

For example, don't look at this year's Tianxia Mall, it seems that it has lost more than 100 million Chinese dollars because of Double 11, but it can be seen from the data after Double 11 and Double 11 that those merchants and brands who participated in the Double 11 event have seen a significant increase in traffic and sales after Double 11, while those manufacturers who did not participate in the event have also increased their sales, but they are far inferior.

To this end, experts have come to a conclusion that next year's Double Eleven, perhaps the world mall does not need to adopt this year's strategy of losing money and making money, and I believe that brand manufacturers who have seen the benefits will spontaneously participate in this activity of losing money and making money.

Because if you don't participate, your competitors will also participate, and a temporary loss will be exchanged for long-term benefits.

Some experts also found that one thing that is not noticed is Alipay.

This is a third-party payment software that existed when the predecessor of the Tianxia Mall, QQ Mall.

Experts have found that both buyers and sellers seem to be increasingly dependent on this third-party payment software, especially merchants, many of their funds are not withdrawn as soon as they arrive, but continue to be placed in Alipay.

Even many transactions between merchants and manufacturers are settled directly through Alipay.

With the rapid development of e-commerce, in the future, the amount of Alipay precipitation will be an extremely amazing figure, even if Alipay puts these funds in the bank to eat interest, it is a large profit.