The second round of "The Tuner" did not go directly to the film like the first round of playback, but posted a few advertisements in front like the short film "I Didn't Expect to Play" in the previous life. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

It's just that these ads are completely different from traditional ads.

Wu Min missed the beginning in the first round, so he didn't know about these new additions, but he was also laughed at by this advertisement.

And those viewers who watched the first round also laughed at the moment.

They never thought that advertising could be so fun, generally speaking, those patch advertisements on Huaguo TV in recent years often have no technical content, and they feel very boring.

But this time, Ye Qiu told them that advertising can actually be very interesting.

Except for those product ads, the first spoof ad on the five TV stations was different.

For example, Wu Min watched Deep Blue TV.

This film is sponsored and broadcast by the following excellent brands. ”

"This film is sponsored by the Mongolian Navy, and our journey is a sea of stars. ”

Some of the reactions were slow to think of laughter for a while, but after reacting, they all burst into laughter.

Mongolian Navy, Mongolian Navy, Mongolia also has a navy, the journey is still a sea of stars, and the Mongolian Navy is also an excellent brand?

Is this an advertisement?

Of course, this is just the appetizer, and there is more to come.

"This film is sponsored and broadcast by the platinum partner - improve your mental and physical strength, and you don't have to worry about not being able to understand this film anymore. ”

"This film is sponsored and broadcast by Soso, Soso, except for my husband's text messages, we can find everything. ”

"This film is sponsored and broadcast by the online game, "Legend of Blood", and has been played by 20 million people. ”

"This film is sponsored and broadcast by Dream Mobile No. 1, and there is only one mobile phone between you and the goddess!"

Finally, "This film is sponsored and broadcast by the Older Young Women's Association, and you can marry immediately, don't hesitate, please contact me." ”

And only then did it start to get into the feature film.

It stands to reason that this is a frenzied 6 advertisements, although only 4 of them are real advertisements, and the other two are pure spoofs, but, for the audience who have seen too much this year, this year's festival does not receive gifts, and only receives gifts for the brain gold advertisement, this advertising model, but it makes them watch it with relish, and for the first time, it turns out that the advertisement can also make people feel disgusted when they see it, but they also think it is quite interesting.

Of course, the ad is just an add-on, and the focus is still on "The Tuner".

The final ratings results made several TV stations smile.

The highest rating among the five TV stations once again exceeded 10 points, and it is unbelievable that the ratings of this second round of the five TV stations combined exceeded the ratings of more than 20 TV stations in the first round.

reached 40%, the previous ratings of less than 40% were shared by more than 20 TV stations, but this time there are only 5 TV stations, you can imagine how successful this film is.

However, unexpectedly, the focus of the next day's topic was not "The Tuner", but the six bizarre patch ads in front of "The Tuner".

In particular, the six patches at the front of each TV station are different.

For example, Deep Blue TV is "sponsored by the Mongolian Navy, our journey is the sea of stars." ”

And Tomato TV's is "Sponsored by NASA, we have to go to a distant place to see, what else is ours." ”

The other three TV stations are also different.

"Sponsored by the Asian Association for the Protection of Fat Man, the fat man is inherently dead, or heavier than Mount Tai, or heavier than other mountains. ”

"Sponsored by the Sycophant Association, boss, I'm kneeling to watch you, it's very handsome......"

And the same advertisement, the advertising words are also different, such as the money worship partner: replenish physical and mental power, so that you can enter the graduate school entrance examination, and retire to move bricks.

For example, the advertisements of Sosou, the Sosou that can teach you to cook, how to cook raw rice into rice is a profound knowledge, and so on.

Netizens were happy all of a sudden, such an interesting advertisement, everyone has seen it for the first time.

The media also began to pay attention to advertising, in the past, advertisements always made people feel boring and boring, the same, but these advertisements made by Ye Qiu made people watch, not only did not feel boring, but also felt very interesting and fun.

Some netizens also complained that the TV station should learn from Ye Qiu and agree that it is an advertisement, why is the gap so big?

And netizens themselves began to concoct similar advertising slogans.

For example, in beer advertisements, there are fewer drinks for a thousand cups of wine, and don't bite with your teeth when you open the bottle. What is easier than having fun is to open a drink.

For example, tap water advertisement, please open the door, let's check the water meter, is it true......

And that sycophantic advertisement is also used by netizens who have opened their brains.

"Wife, I'm kneeling in the bubble and looking at you is also very beautiful. ”

"Boss, you're very stylish if you don't pull the zipper. ”

"Goddess, you are also very beautiful in your clothes. ”

And so on and so forth.

And Ye Qiu is naturally the biggest winner this time, those product placements, high ratings, and many people watching are the same thing, but more importantly, with the appearance of these funny advertising words, netizens on the Internet spontaneously discussed, let Dream Mobile Phone No. 1, let "Legend of Blood", let Soso, be mentioned repeatedly, and the publicity effect is definitely stronger than any advertisement.

Originally, many people thought that a short film like "The Tuner" was only ten minutes long, no matter how good the quality was, but the profit space and model were very limited, but Ye Qiu once again used the facts to tell everyone that it turned out that advertisements could still be played like this.

Yes, although the short length of "The Tuner" makes it impossible for TV stations to spend too much money on the film, the value contained in those advertisements alone is enough to make countless people blush.

Of course, this is also because this model is the first time it has appeared, so it will have such an effect, and it is conceivable that this is another non-replicable success.

Although the effect of advertising in this way is outstanding, in fact, only the first person to eat crabs can get such a great effect, and it is difficult for followers to achieve such an effect.

However, no matter what, no one would be stupid enough to question Ye Qiu's seams and Ye Qiu's advertising creative level.

A little stone into gold, nothing more than that.

Feng Gang was also completely convinced of Ye Qiu, when he was filming "The Tuner", Feng Gang also felt that the plot of the short film "The Tuner" was indeed exciting enough, but it was difficult to make a big difference in business, but he didn't expect that the result made Ye Qiu play flowers.

Not to mention the double harvest of ratings and word-of-mouth, and moreover, he also made a lot of money.

Of course, although many people think that Ye Qiu's advertising model can only achieve good results if it is used for the first time, there are still some people who are unwilling to adopt such an advertising model at the beginning of the TV series.

As a result, the response was mediocre, but it was complained by the audience, and the tiger is not an anti-dog.

In fact, the fact is also true, advertising creativity, many times, the audience sees a sense of freshness, after the freshness, no matter how good the creativity is, it will also be out of the ordinary.