"There is a joke in the market, the richest man in Hong Kong, Li Daheng, went out shopping, walked around, bought a bunch of things, and when he went home and looked at the account, the money became more. Although this is a joke, it also reflects a conclusion, that is, if the scale of capital is large enough, a good industrial closed loop can be formed. In this industrial closed loop, production capacity and profits will show a benign growth trend, and ultimately achieve a steady increase in the total economic volume of the region. ”

In the No. 2 conference room on the third floor of the Dongou City Administrative Center, Qin Feng's lecture continued. And with the deepening of the topic, the bigwig-level audience on and off the stage gradually entered the state of class, although they did not take notes, but the time to silently fall into thinking while savoring the words on the handouts involuntarily became more.

Speaking of this, Qin Feng suddenly changed his words again, and linked the concept of this closed-loop industry with the Qin Ji Noodle Restaurant, which seems to be unbeatable: "Li Daheng's industry is the same as the traditional industry of the European super-rich family, and it can achieve the current scale, which also depends on the accumulation of time. But now, with the advent of the Internet and big data technology, Qin Kee Noodle Restaurant wants to make a large-scale complete industrial closed loop, and time and accumulation are no longer the most important elements.

I'll just name the takeaway software I just talked about as 'Qin Ji Takeaway'.

If Qin Kee Takeaway can be used as the main project of Tangfeng Catering Company, and then Qin Kee Noodle Restaurant as the initial offline entity, the O2O project composed of these two entities - I am personally very confident that I can get enough investment from the capital side other than Outou to make this project with burning money as the main growth method survive for at least 2 years. Leaders, experts and teachers, you can imagine that if the 'Qin Ji takeaway platform' can attract users with the highest efficiency and quickly monopolize the market through large-scale money-burning methods such as platform subsidies and price reductions in a short period of time, and establish a new catering market consumption model with the takeaway platform software as the core, then the Qin Ji noodle restaurant at this time is still a noodle restaurant?

I don't think it's anymore. Because it itself becomes an industrial closed loop. I talked about this in two papers I published last year, and I called this new type of industry closure model 'Internet ecology'.

The traditional industrial link, its specific industrial form, is a long process from the most basic raw material collection, to production and processing, storage and transportation, to the final marketing to return to the cost. The main factors of production involved, including land and capital, are the basis for expanding production, which comes from the output of the previous link. The market layout is extremely difficult, and the development process is almost based on the life of the entrepreneur.

But now, what we see in Beijing and Shanghai is that a young man, as long as he has a reasonable marketing model and a project with strong operability and market potential, he can quickly bundle creativity and capital through Internet technology. During the day, he was penniless, and at night he went to a bar in Sanlitun to meet with the president of a venture capital company, and the chat lasted no more than 2 hours, and when he came out of the bar, he had tens of millions in his account. Then if the business goes well, after a few years, he will have the ability to give tens of millions to others.

Ladies and gentlemen, this is not a fantasy.

There are many, many examples of this. There are many successful examples.

More recently, I set up Weibo in September last year, and now half a year later, the number of users of Weibo has exceeded 50 million, and the latest market value assessment, as far as I know, has exceeded 300 million yuan.

In the distance, there is Taobao founded by Ma Xiaoyun. Founded in '03, Taobao relies on online payment technology, and by last year, it took two years for its annual sales to reach 8 billion yuan, surpassing Walmart's domestic sales in China.

And please note that at present, the number of netizens in our country is only about 100 million, and the number of people participating in online consumption is estimated to be less than half, so the annual sales volume of 8 billion is far from reaching the peak of Taobao's market.

So what do I want to highlight when I take Taobao as an example?

Again, the focus is on those two words: time. Or more directly, efficiency.

The relationship between the Internet and the real industry is that the two sides can accelerate the development of each other, and through the exchange of information and the application of technology, capital can be implemented with the highest efficiency. Using the most appropriate marketing model to organically connect the market, capital and technology is the development direction of the Internet industry in the future. And such a marketing model, with the gradual popularity of financial venture capital in the domestic IT industry in recent years, has now been summarized a lot. For example, the O2O I just talked about, online and offline, as well as B2B with Taobao as a typical representative, online buyer and seller docking, P2P, Internet finance peer-to-peer cooperation, as well as our Outou Holdings' Jingdong online business, B2C, online direct sales, and so on. I have roughly introduced the explanations of these terms in the lecture notes, and I can also look up a lot of them on the Internet. ”

The bigwigs brushed through the handouts again.

Qin Feng paused for a moment, and then continued: "So the development of the Internet industry, in fact, to sum up, is the synchronous change of the technology industry and the financial industry. And if a project has both of these most critical elements, its development efficiency will be exponential. In other words, once relying solely on the development model of the real economy, the entrepreneur was equivalent to digging in the field, wanting to become a landlord from a poor peasant, and he was lucky enough to work hard for thirty or fifty years, and his luck was almost there, and his grandchildren were likely to complete it, and no matter how bad his luck was, he would not be able to wait for the day when he was promoted to become a landlord.

But now, with the help of financial leverage and Internet technology, the real economy is expected to achieve rapid development, because capital and technology can make the gathering of social resources faster than you can imagine.

Your project needs land, you may be able to have a piece of land tomorrow, your project needs equipment, you may have a set of practical equipment tomorrow, your project needs hardware technical support, you may have a professional technology team to provide you with technical services tomorrow. Why is it so fast? Because the capital behind you also wants to accelerate the generation of profits.

Of course, investments are risky. However, the power of Internet finance lies in the fact that as long as the path is right, the capital side will ignore the temporary losses to the greatest extent, and if one party breaks the chain of funds, the other party will immediately take over the baton and invest. Offset large losses with large financing, hedge large risks with large investment, and achieve success with large investments. This is not gambling, this is the profit-seeking integration of social resources. In this process of integration, the real economy is the foundation, financial investment is the leverage, and Internet technology is the engine, and the three are interdependent and intertwined, and innovate and develop each other. This is what I understand as the present and future of the Internet industry.

With this idea to develop Qin Ji Noodle Restaurant, I think it will not take more than 10 years at most, and Qin Ji Noodle Restaurant will be able to achieve a volume of more than 1 billion. And companies like Qin Feng Noodle Restaurant, in 10 years, there will be many, many more in China. There will be many, many companies that are more than ten times larger than Qin Kee Noodle Restaurant. Companies that are more than 100 times larger will surely be seen by all of you in your lifetime. Maybe it's Taobao, maybe it's QQ, maybe it's Weibo or Jingdong online business. In the next 20 years, there will definitely be private enterprises in China that will become one of the world's top 500, and it is likely that there will be more than one.

I firmly believe that the enterprises of Dongou City will occupy one of the places. ”

"Well said. Chen Rong rarely opened Chrysostom, and there was immediately a politically correct applause on and off the stage.

The slap here was being slapped, and Xu Yiguang's pocket suddenly vibrate.

He took out his phone, looked down, and frowned.

Xu Yiguang stood up, walked to Chen Rong's side from the side, put the phone in front of Chen Rong, bent down and said something.

Chen Rong was silent for two seconds, nodded, and said, "You really should go over." ”

Xu Yiguang was resolute and immediately turned his head to leave.

Chen Rong suddenly stopped Xu Yiguang again, and whispered: "If you can send it away, send it first, and if you can't send it, drag it first." ”10