262 Game Developers Conference

Regardless of public opinion in the outside world, at least within SHAFT, Qin Han's large-scale investment is of great positive significance.

With a rich boss, the company has a bright future, and the enthusiasm of employees is easier to mobilize.

The first time I made an independent animation, there were such good conditions, but it was not a good thing that could be encountered at any time.

Of course, after more money, if the project management can't keep up, then it will become a dilemma of spending a lot of money to do small things, and fall into the dilemma of doing twice the result with half the effort.

Fortunately, although SHAFT has never produced animation independently, it is not a new company, and has many years of history in the industry and has accumulated rich experience in project operation. And with a veteran producer like Hiroshi Wakao at the helm, it's not too much of a problem.

Plus, there's good news.

Umezu Taichen originally only planned to participate in the production of the OP and ED of "Madoka Magi". However, after reading the script written by Qin Han, he was hooked, and he wanted to join the production team no matter what. So Qin Han asked him to be a freelance performer and take on the performance of the seventh episode of the animation.

This anime brings together a group of excellent animators such as Akiyuki Shinbo, Yuki Tomino, and Yasutomi Umezu who are not yet famous in this world, but have already proven their abilities in another world.

There is also a golden music group such as Yuki Kajiura and Tomoaki Ishikawa.

Coupled with the voices of the voice actors Nana Mizuki, Yui Horie, and Yukari Tamura, who have already made their mark, the production lineup of this anime is terrifyingly strong.

Maybe many years from now, when the anime nerds talk about "Madoka Magical Girl" again, they will still talk about the shining names in the production team.

The production budget for "Madoka Magi" is 400 million yen, all of which is provided by Terracotta Entertainment, the parent company of SHAFT. The approximately 100 million yen that Hiroshi Wakuo has prepared through the production committee will be used for publicity.

This money, before Qin Han acquired SHAFT, was originally used for animation production funds. And at that time, there were not even 100 million yen, only more than 60 million.

However, when Qin Han acquired SHAFT and invested heavily in the production of animation, some of the original wait-and-see financiers were finally moved by Hiroshi Wakao and joined the production committee.

In fact, Qin Han didn't care about the existence of the production committee.

Because the role of this organization is just to raise funds and share the risks when making animations.

However, for the animation "Madoka Magical Girl", Qin Han didn't feel any risk at all. Others may think that his big investment is a reckless risk, but he knows that this is an anime that will definitely succeed.

However, considering that it is impossible to play alone forever when making animations in the future, he still follows the model of the production committee.

Generally speaking, the publicity cost of a TV animation is one-third to one-half of the production cost. Although the 100 million yen publicity budget is a little lower than the 400 million yen production cost, the absolute amount still crushes the publicity expenses of other late-night animes.

Whether it's the capital investment or the strength of the production team, this is an animation with no shortcomings.

The only thing Qin Han is looking forward to is that the day of the official broadcast will come as soon as possible.

Compared with the animation production, which was all going well, Terracotta Entertainment's game business encountered some difficulties.

The development of the new DLC for "Oriental Gensokyo Story" is progressing smoothly, and the daily maintenance and version upgrade of the game, as well as the porting of the console version, are also progressing in an orderly manner.

However, the development of the new game "Eastern World", which is the magic version of "Terraria" in another world, encountered some difficulties.

It's a sandbox adventure game that allows players to unleash their imagination, and its biggest selling point is the free-to-build gameplay. Every time you open a new randomly generated map, you'll have a new level of fun.

However, the PCG (Procedural Content Generation) technology that needs to be applied is a difficult point.

In the game industry of this world, sandbox and free world exploration games are still hard to find, whether it is RPG or other types of games, most of them emphasize the story experience and game performance, bringing players an immersive feeling.

The joy of free exploration in random worlds is only found in some niche 4X (i.e., having the four elements of exploration, expansion, development, and destruction) strategy games.

As a result, the procedural content generation techniques necessary for free-form sandbox games with randomly generated worlds have also developed slowly.

The average level of Dongying programmers, from the perspective of the world, is not as good as that of China, Russia, the United States and other countries. Most of Terracotta Entertainment's new recruits have no idea about programmatic content generation technology. Even if some people know this technology, it is difficult to write a usable program right away.

There is no way, Qin Han can only let the programmers hurry up and strive to develop this random world generation technology as soon as possible.

Because it will still be used in the future when making other sandbox games, such as Minecraft and No Man's Sky.

As the boss and chief game producer, Qin Han took on the planning and art, and first did the work of art design and gameplay design.

On the morning of June 12, Qin and Han came to the Terracotta Warriors and Horses for entertainment.

Every week, he will come to the company from time to time to sit down and ask about the status of various work.

Although there is no problem with the daily operation of the company with Xinna Yuanhao, a professional and responsible COO, it is not good if you always disappear and do not show up in front of employees.

In addition, there are many things related to game production that must be discussed and communicated face-to-face to solve smoothly.

Anyway, his home and company are in Minato Ward, and it doesn't take much time to make a round trip.

When she came to the company, Miss Kaoru Goto at the front desk was still dressed up beautifully, and shouted "Good morning, president" with full vitality, Qin Han responded to her with a smile, this action out of etiquette may make Miss Goto show off to others at lunch today.

After coming to the office and dealing with some daily work, Xinna Yuanhao found Qin Han and brought a message.

The Dongying Game Developers Conference is about to be held, and the organizing committee has sent him an invitation.

Qin Han took the invitation and looked at it: "Held in Kamakura, in this city with a sense of history and antiquity, it seems that the organizers have a lot of ideas for holding a gamer development meeting that represents modern technology and culture......

With the success of the indie game "Oriental Gensokyo Story", he is now one of the most high-profile game producers in Toei and even in the world. It is only natural that various industry-related events have invited him.