"Transformers" has finally confirmed the schedule, but the fly in the ointment is that although Hasbro Pictures has a good influence in North America, and "Transformers" is an adaptation, the treatment is still not comparable to the movies produced by several major film and television giants in North America.

But after all, the investment is there, and it is coming with the power of the dream era to sweep the global smartphone market.

This time, the first wave of "Transformers" promotion was the physical promotion of Hasbro's channel store, and the second wave was the promotion from the official website of Dream Age Mobile and the built-in software of Dream Age Mobile Phone.

Don't look at the Dream Era mobile phone, which only sold more than 3 million units in North America, but the Dream Era mobile phone represents the middle and high-end consumer groups.

And the key is that the first batch of users of Dream Era mobile phones are definitely die-hard fans of Dream Era mobile phones.

Of course, it is indispensable to promote the advertising trailers on major video websites and TV stations.

In fact, the publicity of "Transformers" was warmed up as early as the first wave of advertisements for mobile phones in the Dream Era, but at that time, the limelight was stolen by the mobile phones of the Dream Era.

It is worth mentioning that as the first smartphone that can directly book tickets and seats online through mobile phones, the promotional resources of the theater side in this regard will naturally be tilted to a certain extent, so the publicity treatment of "Transformers" is better than that of any foreign movie.

With a series of publicity rollouts, "Transformers" has also attracted more and more attention.

However, not all the news is good news, and it is in the same schedule as "Transformers", which can be described as a blockbuster.

In the past, there was Mina Films' sci-fi blockbuster "Raging Planet of the Apes" with an investment of more than 200 million US dollars in special effects blockbusters, and then there was the third part of the super series of movies "Desperate Speed" from Legacy Pictures.

Therefore, although "Transformers" can be said to have no opponents in the same schedule in China, because major film and television companies have chosen to avoid "Transformers".

But overseas, even if the investment in "Transformers" is very high, Chinese movies are still not so popular.

With the opening of the promotion of "Transformers", the publicity of other film and television companies is also vast, compared with "Transformers", as a Hollywood giant Mina Films, also has high hopes for "Planet of the Apes", so the publicity is no worse than "Transformers".

"Breaking Bad" is also not to be outdone, and you have launched a series of propaganda offensives back and forth.

The summer of 2011 will undoubtedly be an extremely popular schedule, and the summer file every year is a battleground for soldiers.

In fact, in addition to "Breaking Bad" and "Transformers" and "Raging Planet of the Apes", several major film giants in North America also have blockbusters released in this schedule, but everyone is more tacitly staggered, and there is competition but also tacit understanding between film and television giants.

"Transformers" has become a spoiler.

In the first round of screenings, the three movies were opened one after another.

The first is "Planet of the Apes", I have to say that this Mina Films' highlight this year is indeed a visual feast.

Although it is still criticized by film critics for being useless, special effects are the only highlight.

And the same is true of Breaking Dead.

When it comes to "Transformers", it is also a commercial blockbuster, and film critics will naturally not have anything good to say, but even picky film critics have to admit that "Transformers" has done a very good job in terms of special effects.

After all, you can say that there is no depth, you can say that there is no connotation, but the visual things cannot be erased, even if you don't wait to see this "foreign film" again, but you still give high marks to the special effects of "Transformers".

North American fans who participated in the "Transformers" movie repeatedly called "cool".

Compared with the exciting speeding scenes like "Breaking Bad" and monster movies like "Raging Planet of the Apes", it is obvious that the live-action transforming robots of "Transformers" feel more fresh.

Therefore, in terms of word-of-mouth after the screening, "Transformers" was more well received.

When many people mention "Transformers", they will take a mouthful, worthy of being able to come up with the idea of a mobile phone in the dream era, the special effects of "Transformers" are really no worse than the special effects produced by those top special effects companies.

This is still the case in North America, let alone in China, those who originally wanted to be picky about special effects, have chosen to shut up at the moment, although "Transformers" is far from perfect, but as the first world-class production in China, the special effects of "Transformers" are undoubtedly the pinnacle of domestic special effects.

The cold stone special effects can also be said to be famous in one fell swoop, although "Transformers" has not yet been officially released on a large scale, but just from the word-of-mouth of the screening, it can already explain everything.

However, in the screening of "Transformers", the special effects are not the most highlight, the highlight is the dream era mobile phone with the appearance of "Transformers" in "Transformers".

People who have watched the film, one by one, can't help but complain on the Internet, everything is good in the dream era, but the production capacity is too low, and the dream era mobile phone in "Transformers" is too cool, but it is a pity that the ordinary version of the current dream era mobile phone is difficult to grab, let alone the customized mobile phone of "Transformers".

Dream era mobile phones are definitely the most desired products for young people nowadays, but unfortunately, even if the production capacity of dream era mobile phones has been solved, it will have to wait for the fourth release after a month at the earliest.

And what makes people complain the most is that although the dream era mobile phone has colorful colors, but, the general lucky person can grab the ordinary black and silver three colors is already very good, other colors, unless you take the shit luck, otherwise, you can't even grab it.

On the Internet, a pink Dream Era mobile phone was hyped to a high price of $20,000, but it is still priceless.

At present, the Dream Era mobile phone of the Tuhao Gold series, which has the least shipments, has been speculated to a sky-high price of 28,000 US dollars, but it is also priceless.

Now there is a customized mobile phone of "Transformers", which naturally makes dream fans salivate, but unfortunately, this mobile phone can only be seen in movies, not to mention the high price rush to buy, even if you want to buy it, you have nowhere to buy it, and you can't even hit the shit luck.

It stands to reason that it should be implanted in the "Transformers" film in the dream era, but it is really rare to be dominated by product placement ads.

Some netizens even joked that "Transformers" is completely implanted in the mobile phone advertisement of the Dream Era, and everyone likes customized Dream Era mobile phones more than the "Transformers" film itself.