Chapter 21: The single is a success
Early on Friday morning, Yang Yu and Ren Qing returned to Yanjing, and they rushed back from the demon capital overnight.
The reason why he is so desperate is because today's Yang Yu's first single will be put on sale on the three major music sales websites in China, and he has been preparing for a long time, and it is finally time to test his success or failure.
Compared with the situation of the monopoly of Apple iTunes music stores in foreign countries, the status quo of the three kingdoms has been formed in China due to various reasons.
The first is Penguin Music, a subsidiary of Penguin Communication, which occupies the largest share of the domestic online music sales market with the help of Penguin Communication's huge user base.
Next is Lexiang Music, a subsidiary of Ali Group, the largest online merchant in China, which has invested a lot of capital in publicity, and soon has a share in the online music sales market.
Finally, there are some unaccustomed iTunes music stores, although they are not as detached as foreign status, but the skinny camel is bigger than the horse, iTunes still has a group of loyal users.
Yang Yu's first single "The Brightest Star in the Night Sky" was launched on three major online music websites at the same time, priced at 1 yuan each.
By eight o'clock in the morning, the single was already searchable on the Internet, and it was ready for online audition and paid download.
Of course, as a new artist under Galaxy Entertainment, the treatment will naturally not be the same as that of ordinary singers.
After Yang Yu's single was put on the shelves, three websites gave recommendations on the homepage, although it was not the most conspicuous position, but for Yang Yu as a newcomer, it was already a lot of strength.
For the release of this single, Galaxy Entertainment certainly does not only promote this point.
As early as a few days ago, the department in charge of online marketing has begun to create public opinion on the Internet.
Although Yang Yu is a newcomer, he is not well-known at all, after all, he has attracted the attention of many people with his performance in "The Strongest Voice in China", and there are many real fans, just waiting for the day when his songs are on the shelves.
The staff responsible for online marketing will naturally seize these keys to publicize, in the post bar, on the forum, the news of Yang Yu's single on the shelves has been appearing in the past few days.
Of course, Yang Yu did not forget to shout on his Weibo, which has only more than 10,000 followers, although some chatter is better than nothing.
In this way, Yang Yu's first single sales war officially began.
After Jin Yanqiu used someone to take over Yang Yu's online media, Yang Yu's post bar and personal website became more standardized, and his popularity was slowly increasing.
Under the guidance of Jin Yanqiu, fans also established the first support club [Angel Wings], and the founders basically liked Yang Yu during the draft.
At just 8:01, a red member post posted a screenshot of the electronic voucher for purchasing a single.
The screenshot reads: Penguin Music is the first to buy, and finally I don't have to listen to the garbage version deducted from the video, I am a feather, and I will always support our family Yubao.
With the appearance of this one post, soon, hundreds of similar posts began to be swiped on the post bar.
In addition to Galaxy Entertainment's own water army, some netizens also began to comment on Yang Yu's singles, and the sales figures of singles also began to increase.
In Jin Yanqiu's office, Yang Yu and Ren Qing sat in front of the computer, constantly refreshing the web page, and nervously looking at the sales figures.
Although Jin Yanqiu next to him was also very concerned, she still chatted with Sun Huashu.
Sun Huashu's apprentice Tian Jing helped the two of them add tea and pour water, and came to the computer from time to time to take a look.
When it was almost ten o'clock, Jin Yanqiu asked, "Xiao Ren, how much." β
Ren Qing replied with some excitement: "Penguin eight thousand three, enjoy six thousand five, iTunes two thousand seven, paid downloads are almost eighteen thousand." β
When Jin Yanqiu heard this, a relieved smile appeared on her face, in less than two hours, the online paid download was almost 20,000 times, which is already a very good result for newcomers.
Of course, it is no accident that there are such numbers.
First of all, the company claimed that the marketing was good in the early stage, and secondly, Yang Yu was not a newcomer.
In "The Strongest Voice in China", Yang Yu is a popular player, if he hadn't been hacked, he might not have been the champion in the end.
In the choice of the first single, Jin Yanqiu also made deep considerations, "The Brightest Star in the Night Sky" is a very popular song, after being sung by Yang Yu on the show, there are millions of video clicks alone, and this kind of achievement should be there.
While Jin Yanqiu is pleased with the gratifying results, she is also worried that this single lacks follow-up staying power.
The music market has been weak in recent years, and except for those old guys who became famous early, the sales of newcomers have not been very good.
Just when a few people in the office were happy, there was a sudden knock on the door, and when she opened the door, it turned out to be the front desk of the company, and she handed Jin Yanqiu a copy of "The Sound of Music" that had just been released in the morning.
After Jin Yanqiu took it, she turned directly to the page where she interviewed Xu Xinling, and after reading it, a smile appeared on her face, and she handed the magazine to Sun Huashu.
Sun Huashu finished reading it and said: "It seems that the second single is also going to be hurrying." β
After Sun Huashu finished reading, Yang Yu took the magazine and found that in Xu Xinling's report, there was a lot of space about him.
Almost a third of the story was devoted to him.
However, after Yang Yu finished reading it, he found that Xin Yinru did not put all the content of the interview with him.
Most of the reports about Yang Yu are introductions to his creation, and by the way, he signed a contract with Galaxy Entertainment and will release a single on Friday.
As for the part of Yang Yu's past experience during the interview, he didn't mention anything.
Although I don't know why Xin Yinru didn't write that part of the content, being able to arrange so much of his information in it makes him very satisfied.
With the blessing of this report, the sales of his singles should increase a little more.
Jin Yanqiu and Sun Huashu's views are similar to Yang Yu's, and even as real industry insiders, their expectations for sales are more optimistic than Yang Yu's.
But the next thing turned out completely beyond the expectations of several of them.
After the release of "The Sound of Music", the number of paid downloads of Yang Yu's single rose with a proud curve, which surprised them.
In the evening, in order to celebrate the big sale of the single, Jin Yanqiu invited everyone to dinner.
After eating, as soon as Ren Qing and Jin Yanqiu returned to the office, they turned on the computer to check the sales of the singles.
When Ren Qing counted all the data, when she saw the numbers displayed under Yang Yu's single, she was immediately stunned by the sales figures.
"Golden ...... Sister, ten ...... 110,000 times!"
"Make it clear."
Listening to Ren Qing's somewhat trembling voice, Jin Yanqiu thought that Ren Qing was wrong.
"50,000 Penguin Music, 40,000 Enjoy Music, 20,000 iTunes, a total of 110,000 paid downloads. β
Ren Qing finally calmed down this time and clearly reported the numbers to Jin Yanqiu.
When Jin Yanqiu heard this number, her expression was stunned for a moment, and then she excitedly ordered Ren Qing: "Hurry up and call Sun Zheng, and then call Yang Yu over, forget your name Yang Yu, I will call Lao Sun personally." β
Half an hour later, Sun Huashu, who had already walked halfway, had to turn around the car and rush back.
When Yang Yu came to Jin Yanqiu's office, his hair was still wet, and he had just been called back by Ren Qing in the shower.
When Jin Yanqiu told everyone about the sales volume, everyone was not much better than Jin Yanqiu's performance just now.
The single was paid to download 110,000 times in 12 hours, and Yang Yu's performance of this single was simply too terrifying, comparable to the momentum of those kings and queens who released singles.
Compared with Xu Xinling, who has just released the film, although one is an album and the other is a single, in terms of sales alone, Yang Yu's 12-hour sales are comparable to the other party for several days.
Such an exaggerated number made the song "The Brightest Star in the Night Sky" directly rush to the top of the daily sales list of singles on the three major websites, overpowering a group of veteran singers.
Seeing this ranking, Jin Yanqiu sighed: "The sound of music is really well-deserved, it seems that we will be ready to deal with tomorrow's reporters." β
"Yang Yu, I originally thought you were very good, but I didn't expect you to be so good, it seems that I started early, otherwise I really wouldn't be able to sign you. I think that those companies that did not choose to sign with you, now seeing this sales, it is estimated that there is no regret. β
Looking at Yang Yu, Jin Yanqiu's face was full of relief.
Yang Yu was overwhelmed by Jin Yanqiu's praise, but in fact, he understood that the reason why this single would sell so high was related to the excellence of the song, but there were many other reasons.
First of all, his accumulation of fans in "The Strongest Voice in China", the unremitting marketing of Galaxy Entertainment online and offline, and finally with the help of "The Sound of Music", the current number will appear.
So Yang Yu would not be naΓ―ve to think that this single sold so well on the Internet was all due to him.
As soon as Jin Yanqiu finished speaking, Sun Huashu also spoke.
"In fact, when the public trust list came out last week, those guys regretted it, but as soon as today's sales figures came out, the regrets will be even greater. β
Jin Yanqiu thought about the online sales figure of 110,000, and a bold idea suddenly surged into her heart.
"Brother Sun, I think our original plan should be changed, release a new single next week, and then make the album at the end of the month, and sell it at the beginning of next month. β
As soon as Sun Huashu heard Jin Yanqiu's words, he guessed Jin Yanqiu's thoughts.
"You are in such a hurry to sell physical albums before the year, you want to win the idea of the Huaxia Golden Melody Awards. β
Jin Yanqiu nodded and said: "That's right, I originally wanted to warm up the three singles before the year, and then release an album to hit the charts after the year, but now Yang Yu's first song is so popular, and the sound of music has such a high evaluation of Yang Yu, it's a pity not to rush it, after all, it will take a year to wait once." β
Sun Huashu pondered for a moment and said: "Well, when you say that, I also think it's a good opportunity, according to the quality of Yang Yu's album, I'm not sure about the award, but as long as the public relations can keep up, the chance of the newcomer award is not small." However, if we want to make the album at the end of the month, will the MV still be filmed?"
Jin Yanqiu heard this, and immediately said, "Shoot." β
After Jin Yan finished speaking, she looked at Yang Yu and said: "Yang Yu, you heard what I said with Sun Productions just now, this month is too critical for you, if the album is successfully launched, you will have a great chance to win the Golden Melody Award next year, and you will not be too easy in the next time, how about it, can you persevere?"
Yang Yu patted his chest and said, "No problem, for the sake of my future, I can not sleep this month." β
"Okay, let's follow this plan, everyone have a good rest tonight, and tomorrow I will communicate with Mr. Liu of the record, change the publicity strategy, and let us work hard for the Golden Melody Award for a month. β
After Jin Yanqiu finished speaking, everyone dispersed and left.
At 12 o'clock in the middle of the night, Yang Yu posted a message on Weibo, which read: I feel everyone's love, 127226, we will witness a miracle tonight.
There are a few screenshots below the Weibo text, and the screenshot content is the paid download number of "The Brightest Star in the Night Sky" on the three major websites before today's deadline, and the number of the three stations added together is exactly 127226.
At the same time, there are screenshots of the daily download rankings of the three major websites, and the three lists "The Brightest Star in the Night Sky" are all ranked first.
As soon as this Weibo came out, a bunch of night owls immediately filled the comment area, and after a while, there were more than 100 comments below.
Cat in a long dress: Yu Bao hasn't slept so late, so pay attention to your body.
UNMATCHED & ONE: EXPLOSIVE, FIRST IN THE THREE LISTS, WHAT A FIRST-LINE AND SECOND-LINE, IN FRONT OF OUR FEATHER ARMY, THEY ARE ALL CHIRPING.
Clear sky: I couldn't sleep at night, and I saw the idol sending a message, and I was excited~.
Nothing to understand: couch, couch, couch.
I Love Big Pineapple: All kinds of funny joke videos, please pay attention!!
Seeing so many comments popping up in an instant, although some of them came to pay attention, the rest also made Yang Yu very happy.
And he also found that the number of followers, which was originally just more than 10,000, has unknowingly broken through 100,000.