In this era when good wine is afraid of deep alleys, even if a program like "Chinese Character Dictation Conference" is said to be entertaining, it does not mean that it does not need marketing and publicity.

And what could be more effective than Ye Qiu personally promoting the show?

Just look at Ye Qiu's WeChat message, which exceeded 10 million retweets in less than 24 hours, and quickly appeared on the Weibo topic list.

"Chinese Character Dictation Conference" has not yet been announced, especially at the critical time when this variety show was operated on by big scissors, Ye Qiu, the king of variety shows, naturally attracted much attention.

If you want to list the first idol of China, it must be Ye Qiu.

As the first person in many aspects of Huaguo, Ye Qiu's influence among the younger generation of Huaguo is undoubtedly huge.

For this reason, this time the trailer of "Chinese Character Dictation Conference", CCTV also ingeniously chose an interview video of Ye Qiu as a warm-up.

"What made you think of the idea of this show for the "Chinese Character Dictation Conference"?"

"As the saying goes, three hundred and sixty lines, the line is the champion, mathematics, physics and chemistry, all over the world, there are all kinds of competitions, all kinds of awards, our Chinese Mandarin also has grade assessment, recitation competitions, etc., but as one of the national cultural treasures of our Chinese people, Chinese characters have been ignored. ”

"Today, with the rapid development of electronic technology, the situation of forgetting to write with a pen is becoming more and more serious, because we have less and less time to write with a pen. Some time ago, I saw a netizen on the Internet that the son of a primary school student asked for advice with his homework, but he found that he couldn't recognize some words, and he couldn't write some fill-in-the-blank words, and he also needed to use the Internet.

"Chinese characters are so beautiful, but we are gradually forgetting them, so I thought, why not make a competition for everyone to appreciate the beauty of Chinese characters, to learn, or to review our Chinese characters?"

"The United States has a long-established national English spelling bee, and many countries have their own language competitions. ”

"The Chinese Character Dictation Conference is not a show, and it may be presented in a very simple and simple state, but it allows the audience to participate in front of the TV at the same time, learn knowledge and appreciate the beauty of Chinese characters in the game. ”

"This will be a written civilization transmission, a kind of national precaution!"

"Chinese Character Dictation Conference" can be said to have come out after a long time, still holding the pipa and half covering his face, although it has attracted a lot of attention, and even CCTV's propaganda has raised it to the transmission of civilization and the nation's precautions, but in fact, it has made many people a little disappointed.

Although this idea is indeed not bad, but, after all, the mainstream of the current market is entertainment, and there are no stars in this kind of program, and the participants are ordinary people, how many highlights can this kind of program have?

For those TV stations and TV program production companies that have been paying attention to Ye Qiu's new programs and new ideas, they are also a little disappointed, because this kind of program, in their opinion, CCTV can do it, but it is difficult for satellite TV to do this kind of program.

Because this kind of show can be said to have the charm of the main theme, but it lacks commercial elements, many people are not very optimistic.

Why do satellite TV stations make variety shows more and more unlimited? It is for the sake of ratings, for the sake of attracting attention, and for the sake of profits.

Many people feel that it is difficult for this kind of show to do much in business.

Not only do they think so, but many netizens on the Internet also think so.

"To be honest, I am a little disappointed, although the Chinese character dictation conference sounds lofty, but I feel a little biased towards education, and I feel that it is difficult to replicate the miracles that Ye Qiu created on variety shows in the past. Still, it's a great idea. ”

"Ye Shen is the king of variety shows, although the creativity of this Chinese character dictation conference is good, and the theme is also very high, but I still prefer more funny programs, and this program feels like a more serious program when I hear the name. ”

Of course, there are also a large number of people who appreciate the "Chinese Character Dictation Conference".

"I think we need more programs like the Chinese Character Dictation Conference now, in today's society is becoming more and more impetuous, many people are there every day to complain about our country, our people are more and more not paying attention to our unique traditional culture, and many of our Chinese culture will be invaded by the same culture of other countries, so it's time to pick up the unique civilization of our country. ”

"Praise Ye Shen's creativity, watching those stars show on TV every day, I have long been visually fatigued, it's time to change my taste. ”

"I'm looking forward to the "Chinese Character Dictation Conference", Ye Qiu said in the interview video before, I feel the same way, when I look at the composition written by my daughter, some words my daughter can't write with pinyin instead, but when I want to write to my daughter, I found that I can't write it, but my buddy is also an undergraduate, how long has it been since I graduated, even the most basic words, you need to find it through the computer, the text input method of the mobile phone, I have to say that it is a sadness. ”

"As a writer, typing on the keyboard can be described as typing, I originally thought that it was impossible for me to forget to write with a pen, but I didn't expect that when I tried to leave the computer and write a manuscript on paper with a pen, there were many words that could not be written, and it was time for us to go back to the basics and review again. ”

......

No matter what the outside world thinks, the "Chinese Character Dictation Conference" has successfully entered the eyes of the people of the whole country, looking forward to it, there are disappointed people, and there are many people who are looking forward to it.

However, this show has been unanimously affirmed by many authorities and celebrities in China.

Well-known critic Lan Lan: "For many TV programs nowadays, to be honest, I really don't know what the meaning of their existence is? or purely to win the audience a smile, but in this era of entertainment programs, simple and simple entertainment programs can no longer attract the audience's attention, so all kinds of extreme, all kinds of vulgar programs that break through the bottom line came into being, I am very gratifying, Ye Qiu, who is known as the god of creativity, did not disappoint, and programs like "Chinese Character Dictation Conference" are what we want to see. ”

Hua Xing, a professor of Chinese language and literature at Jingcheng University: "With the development of the Internet, more and more new Internet words have appeared, which are familiar to the public, but many of our original words, many people have already known them and do not know why, "Chinese Character Dictation Conference" is not only a program, but also a time for the whole people to participate in it, through programs, games, to re-appreciate the profundity of our Chinese characters. ”