Chapter 634: The key is still interests
In fact, the market for e-sports is still very large, but it has not formed a scale in the past, so it will lead to such a situation. Pen × fun × Pavilion www. biquge。 info
It's mainly a matter of interest.
In fact, for many computer hardware and Internet companies, spending millions or even tens of millions a year is nothing, of course, the premise is that the money is spent, and you must be able to let people see the effect.
However, the first step is to make people pay attention to this project, and because e-sports in China has been in decline for a long time, it must be strong enough to attract a lot of attention in a short period of time.
There has never been a shortage of people in Huaguo, including e-sports players, but because the industry is not highly commercialized, there are few people involved, so it has not been able to form a climate.
You let Ye Qiu play games and play games, maybe he will give away people's heads in minutes and pit his teammates, but what is Ye Qiu best at? Nature is a means of attracting attention.
"Let me mention a few points, first of all, we either don't play, if we want to play, we can play big, otherwise the thunder is loud and the rain is small, and we can't afford to lose that person, right?" Ye Qiu said with a smile.
"That's it! Either don't do it, or do it best! Wang Dong's head was raised at a forty-five degree angle, and he looked like he was pretending to be forced.
"It's not about doing the best, it's about doing the best." Ye Qiuwan smiled.
"Yes, yes, if you want to do it, you can do the most trench, but it doesn't matter if you throw money, this is what I'm good at, but how to smash this money?" Wang Dong, the No. 1 loser in China, is not called in vain, and throwing money is one of his few hobbies.
"I ask you, why is a four-star WCG considered the pinnacle of esports?" Ye Qiu asked.
"Of course, it's because the participants are all top players, do you need to say that?" Wang Dong said as a matter of course.
Ye Qiu shook his head and said, "Wrong, very wrong!" ”
"Wrong? Is there a better player than a WCG player? Wang Dong asked with a puzzled expression.
"I don't know about this, maybe the WCG players are all at the top level, but I said you are wrong, not that the level of the WCG players is wrong, but it is not this point that really makes this event successful, but the benefits!" Ye Qiu said.
"Interests?" Wang Dong was still confused.
"You say, what are those people playing as professional gamers and playing tournaments for?" Ye Qiu asked.
"Of course it's an honor, do you need to talk about it?" Wang Dong said without thinking about it.
"Honor? Hehe. Perhaps, but can honor be eaten? It can't be, right? It may be true that some people are in it for honor, but in the final analysis, it is for profit. Ye Qiu said disdainfully.
Although it may be a bit extreme to say this, in fact, whether it is the Olympics or the World Cup, those players, the purpose of participating may indeed be for honor, but in fact, it is still inseparable from interests.
In the final analysis, it is the word fame and fortune, and sometimes fame and fortune are closely related.
For example, Olympic athletes, those who win the championship and those who don't get the ranking, the treatment must be very different, such as the World Cup, the players who play football, maybe it is indeed for honor, but after winning the honor, it is obvious that the benefits they get will also increase, and the meaning of the two is the same to some extent.
"Then again, even if it's for honor, why are there so many esports events, but the four-star WCG event can dominate?" Ye Qiu asked again.
Now it's Wang Dong's turn to scratch his head, yes, why?
In fact, although e-sports has always been relatively marginal in China, in fact, there are not many large and small events, but they have not been able to become a climate, what is the reason?
Of course, it's interests.
"The reason is actually very simple and straightforward, what is the player playing for? For attention, for the sake of making money, maybe not everyone is like this, but the most critical thing to attract them to become professional players is actually profit. ”
"Why does a four-star WCG attract the most top players? In fact, the reason is very simple, because the WCG prize money is high, at least, first of all, because of the high prize money, which is why it attracts so many people to participate. ”
"Well, you make sense, I'm speechless." Wang Dong was stunned for a moment and said.
"So the first step is to throw money at it, let me ask you, what is the prize money for the champion of the four-star WCG event?" Ye Qiu asked.
"Last year's most popular "Magic Sword" single prize was a cash bonus of $20,000 and a physical reward of $10,000, which is equivalent to about 200,000 Chinese dollars, and the others are about the same."
"Because of the one-on-one of "Magic Sword Fengyun", the champion belongs to the champion player, which is the highest. Nothing has changed this year. "Wang Dong is an e-sports enthusiast himself, so he is relatively clear about this aspect.
"Isn't it? So little? Ye Qiu asked with some surprise.
"Not too little, right? You must know that the entire WCG, all of which add up, there are almost a dozen projects in total, and some are also divided into team competitions and individual competitions, so the bonus expenditure for a session will exceed 5 million Chinese dollars, plus air tickets and travel expenses, etc., are provided by WCG, plus other expenses such as venues, publicity, etc., in fact, the prize money is a small head, so the cost of an event will exceed 20 million. ”
Don't look at 20 million doesn't seem to be a lot, the market value of the four-star group is tens of billions, but you can't look at the problem like this, you must know that 20 million Chinese dollars can almost hold a large-scale party in China, and in comparison, the influence of e-sports is obviously not as powerful as the stars of the entertainment industry.
It can even be said that there is a world of difference.
Of course, there is also a reason, that is, the Southern Dynasty where the four-star group is located, after all, is a small country, the market itself is not so big, and the products operated by the four-star group itself are getting farther and farther away from e-sports, so don't look at WCG It seems to be quite popular, but in fact, it is not profitable at all.
Of course, it should not be true to say that you don't make money, but at least you don't make much money.
In fact, the key is still a market issue.
After all, the vast majority of those game e-sports projects are not from the Southern Dynasties, and game companies will hardly give too much resource support.
Of course, the most critical reason is the sponsor model of the competition, once the sponsor believes that the investment is not proportional to the income, then naturally will not increase the investment.
But Wang Dong can completely ignore this problem, first of all, the live broadcast platform Xingbo, if you do your own events, then there are actually a lot of e-sports fans in China, and the market is big enough, if it is promoted, it will definitely be very beneficial to the development of Xingbo.
Secondly, the four-star WCG actually has plans to rotate the host location like the World Cup Olympics, but this method was only operated once, and it was beaten back to the original.
For example, last year, the four-star WCG was originally planned to be held in Tianhai City, China, but as a result, Tianhai City didn't look down on it at all, so naturally it wouldn't give too much support, so not only did the cost increase, but the influence did not improve.
After all, in the Southern Dynasties, they can also broadcast on TV stations, but in China, there is no TV station dedicated to game videos.
In fact, it's not nothing, it's just that the influence is too weak.