With the popularity of a series of variety shows, variety shows have also become a huge gold mine second only to TV dramas. Pen, fun, pavilion www. biquge。 info

In fact, as early as after "Real Man", many film and television companies and TV stations have tried to produce reality shows, although none of them can surpass "Real Man" but they have also made a lot of profits.

As one of the Chinese film and television giants, Dongying Group has faintly become the No.1 of Chinese film and television after receiving the capital injection from overseas capital, and variety shows will naturally not be ignored.

In fact, Dongying Group set up a department specializing in the production of variety TV programs as early as two years ago.

has also launched several variety shows, although none of them have been able to become a big hit, but they have really generated a lot of income for Dongying Group.

This time, Dongying Group sniped Dianjin Film and Television in the TV series, although it was unsuccessful, but for Dongying Group itself, the two TV series still achieved relatively good results.

In particular, although "Harem Horror" has the feeling of making a wedding dress for "Ma Xiangyang Goes to the Countryside" for one reason or another, the fact is that "Harem Horror" is indeed a success.

Although "Childhood Sweethearts" was not as successful as "Harem Thriller", it also made a lot of money, and even because the production cost of "Childhood Sweetheart" was far lower than that of "Harem Thrilling", it surpassed "Harem Thriller" in terms of revenue ratio.

The celebrity self-establishment incident can be regarded as a heavy blow to the East Film Group, but it is also a strategy to break the monopoly of the East Film Group, and at least for now, the East Film Group still controls nearly half of the star artist resources in China.

At least until the contract expires, the pattern won't change much.

However, the invitation of the new variety show of Dianjin Film and Television to the stars of the East Film Group was interfered with and rejected by the East Film Group, which still had a certain impact on the East Film Group.

If it is a variety show of other companies, maybe those star artists may not feel that there is anything wrong, but it is Dianjin Film and Television, if "Ma Xiangyang Goes to the Countryside" fails, then Ye Qiu's undefeated golden body is broken, maybe it's nothing, after all, it can be proved that even Dianjin Film and Television can't be a winning general, but "Ma Xiangyang Goes to the Countryside" This TV series, which is not favored by everyone, has achieved shocking success, so the possibility of failure of the variety show that Dianjin Film and Television is best at is very small.

And this time, Dianjin Film and Television's new variety show is not a civilian program like "If You Are Honest, Do Not Disturb", nor is it a star PK show like the talent show of "The Voice of China" and "I Am a Singer", but an all-star reality show similar to "Real Man".

"Real Man" is now in its fourth season, and although the ratings have inevitably declined, it is still very advantageous compared to other reality show variety shows.

The star artists of other companies dream of shows, but because of the filthiness of East Film Group and Dianjin Film and Television, they unilaterally blocked Dianjin Film and Television, so that the original opportunity was missed, and Dongying Group naturally wanted to appease those artists who were invited by Dianjin Film and Television.

And the most direct, simple and effective way is naturally for Dongying Group to create a celebrity reality show variety show by itself.

In fact, Dongying Group naturally hopes to create a popular celebrity reality show, because this kind of show, once it is popular, it can be filmed season after season, which is completely a big gold mine.

For example, "Real Man", such as "If You Are Honest, Do Not Disturb", such as "The Voice of China", these programs are simply money printing machines, looking at the entire entertainment industry, who is not red-eyed?

But so far, only Tomato TV's "Super Singing" can barely be compared.

In fact, Dongying Group originally planned to create a celebrity reality show, and for this reason, it spared no expense to poach the famous variety show producer Kim Tae-ho from Bang Ziguo to be responsible for planning and production.

In order to strengthen its momentum, Dongying Group spared no expense to invite Jiang Kun, the actor of the first Huaying Golden Dragon Award, to join, claiming to create the most powerful large-scale star reality show in China.

In fact, even "Real Man" has invited actors to join, but in fact it is an outdated actor, and Dongying Group's invitation to Jiang Kun, who is popular, to join this time can indeed be said to be unprecedented.

Of course, Jiang Kun joined the star reality show created by Dongying Group, and the price was not low, and Jiang Kun's salary alone reached 15 million.

Dongying Group claims to spend 100 million yuan to build the most powerful star reality show in China, and the production cost of 100 million may have water, but it is definitely not much different.

Although variety shows have indeed made a lot of money in recent years, it is still rare to see such a big deal as Dongying Group, except for "The Voice of China", there really seems to be no show that can be compared.

This shows the ambition of Dongying Group this time!

In contrast, Dianjin Film and Television's new variety show "Run, Brother" is far from being comparable in terms of lineup and production cost.

However, what is interesting is that the media and the public are more optimistic about Dianjin Film and Television, but they are not so optimistic about the reality show "Two Days and Two Nights" created by Dongying Group with huge investment.

The reason is very simple, because the variety shows produced by Dianjin Film and Television occupy an absolute advantage in China, and almost every time it is launched, it can be popular, and although Dongying Group has a big family, it has actually made no achievements in variety shows.

The lineup of "Two Days and Two Nights", in addition to Jiang Kun, the biggest actor, the other stars are also first-line and second-tier big stars, if you talk about the lineup, you can indeed kill "Run, Brother" in seconds, but the fact is that everyone knows that variety shows, especially celebrity reality shows, are not necessarily the stronger the lineup, the better it looks.

However, Dongying Group's move is definitely groundbreaking, creating a precedent for first-line stars to join variety shows, after all, before this, although there were also reality shows, but there were not so many big-name stars who became regular members, at most they participated as special guests.

And the key is that everyone can see that this time, I'm afraid that Dongying Group and Dianjin Film and Television will have another fight.

Before this, Dongying Group and Dianjin Film and Television had two confrontations on the same stage, and in terms of films, Dongying Group could be described as unlucky and a complete defeat.

After that, the two TV series sniped at Dianjin Film and Television's "Ma Xiangyang Goes to the Countryside" together, and although the East Film Group was not a failure, it also made a wedding dress for "Ma Xiangyang Goes to the Countryside" to some extent.

In other words, Dongying Group failed to please Dianjin Film and Television twice, but lost his wife and soldiers, so this time, Dongying Group challenged the strongest point of Dianjin Film and Television, what will be the result?

Don't look at the fact that Dongying Group is now powerful in China, with star resources in the palm of half the sky, but on variety shows, it is not worthy of lifting shoes for some gold film and television.