"Let's talk about it, what's going on this time? We can't figure it out ourselves, how can we explain it to the media and the audience? ”

Just as Krystal began to face his college entrance examination journey, Kim Jong-ming had already returned to the company, because he still needed to carry out a helpless crisis public relations. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

"We really don't have malicious fraud." After hearing the question, Li Zaibin, who was sitting on the side, immediately got up to defend himself. "There is absolutely no ......"

"Don't get excited, just sit down and talk." Jin Zhongming waved his hand, which meant to let the other party slow down his emotions.

And sure enough, after seeing Kim Jong-myung's attitude, Lee Jae-bin, the head of CJ Pictures, who was sitting in his office, and Lee Byung-hun, the star of "The Two-Faced King", breathed a sigh of relief together.

If you listen closely, it turns out that this is the way it happened.

In other words, just a few days ago, the annual Big Bell Award finally arrived as scheduled after changing the date again (anyway, no one except the organizing committee itself estimated that no one could figure out the reason for it). And in the days after the dust settled, the so-called controversy was almost inevitable. But this time, the focus of the controversy is not what movie is a big hit, but one of the popular movies is a big hit...... Well, to be specific, CJ's "The Two-Faced King" won a lot of awards, and then there were so many that it made peers look sideways, the media sneered, and the audience ridiculed!

Sounds hard to understand, right? Since it is a popular movie, isn't it natural to win more awards? But the question is...... Wouldn't it be embarrassing if you won 15 of the 24 awards for a movie?

You must know that the highest award record of the Big Bell Award for a single film before was only 10, which is outrageous to break the record. Even if you analyze it carefully, you will find that among the so-called 24 awards in China, there are such as the Best Short Film, the Special Award of the Judges, the Meritorious Award, the Contribution Award (this time it is Zhang Yimou) and so on...... is destined to be inferior to the award of "The Two-Faced King", a movie starring Lee Byung-hun. And if you add the three Best Newcomer Awards that also have little to do with each other, then let's put it bluntly - "The Two-Faced King" actually only missed Best Actress and Best Supporting Actress in this Big Bell Awards!

Among them, the former gave the Venice Film Festival Golden Lion Award winner to the heroine Cho Min-so of the film "Holy Martyr", the latter gave the supporting actress Kim Hae-sook of this year's hottest commercial film "League of Thieves", and Han Hyo-joo, the heroine of "The Two-Faced King", is not enough to wrestle with these two...... Fortunately, I am not qualified to break my wrists, otherwise something would really happen!

As for why this is the case? According to Lee Jae-bin, because the film was originally a temporary project to wrestle with Showbox's "League of Thieves". Therefore, the use of a decent historical costume script, and then a large investment and a top lineup, combined with CJ's own film industry, appeared with a strong image that will never fail. In fact, immediately after the release of "The Two-Faced King", it formed a momentum and movie-watching craze that was not weaker than that of "League of Thieves".

However, the key problem is that the power of "League of Thieves" to break the Korean box office record is too tiger, and "The Two-Faced King" has not even been offline yet, and it still seems weak to the other party. On the one hand, it is hoped that the awards will create some popularity and make the box office of the movie go to the next level, but on the other hand, it is also to prevent the final box office from competing with the other party.

After listening to the explanation, Jin Zhongming showed a hint of surprise on his face.

In other words, he had been busy filming and traveling to Busan before, and then he was worried about some other things, so he was really a little confused before this incident broke out, and he only knew that Lee Jae-bin had launched a movie to fight "League of Thieves" in the ring, and he really didn't understand anything else. In fact, when he was asked to predict what the Big Bell Award was in "Healing Camp" when he had just finished filming, he avoided talking about it, he really didn't know, not to avoid suspicion.

However, after listening to the other party's explanation this time, Jin Zhongming instinctively thought that this was a big basket that Lee Jae-bin was in a hurry to show his ability in front of him, and then he stabbed it out with some excessive force.

"But I really didn't do anything too much." probably saw some meaning from the other party's expression, and Li Zaibin looked helpless. "I'm just afraid that "League of Thieves" will also beat "The Two-Faced King" in terms of awards, and it won't look good at that time. But the PR efforts are really not excessive, but they are just a little stronger than the previous norms, and all the PR methods have not exceeded the boundary......"

"Then why is this happening?" Jin Zhongming was still a little unconvinced. "How the hell did you do it, just tell me one by one......"

What can be done? In front of Kim Jong-ming, Li Zaibin told his public relations methods 1510...... To put it bluntly, the Korean Daejong Award is basically an imitator of the Oscars, and the public relations methods are generally imitated, which is nothing more than white PR and black PR.

The so-called white PR can be to throw money at the media and let them blow it; It can also be hyped up and squeezed out of the heat; It is also possible to use some small means to give a small gift to the people of the organizing committee, but because this means is public, it is generally not a very valuable thing.

As for black PR, it's a bit unscrupulous. You can send money directly to the head of the organizing committee; It is also possible to bribe with peer-to-peer money; You can also buy the media to directly attack and smear your opponents; The most shameless thing is actually to engage in personal attacks, such as directly exposing the sex scandal of the opposite movie director, or simply making personal threats to the other party's leading actors...... These methods are more mysterious than movies, but they really exist.

"I swear I didn't use any black PR means!" Lee Jae-bin had nothing to say in the end. "All the means can be put out ......"

"Actually, I also think Director Li's explanation is credible." The new actor Li Bingxian also opened his mouth with a bitter face at this time. "Zhong Ming, if you think about it carefully, you will know that the Daejong Award is not Qinglong and Baeksang, if it is the jury of more than a dozen people from Baeksang and Qinglong, if you want to buy through the black box operation, there is a clear way to go, but there are too many people on the jury of the Daejong Award, the entire Korean Filmmakers Association, so many committees, plus senior film media, as well as film professors from major universities, and even dozens of ordinary audiences participate in the selection...... If it's really a point-to-point black box, now that the pressure outside is so great, maybe it will have exploded! ”

"I understand this reason, but the problem is...... It doesn't make sense! Jin Zhongming spread his hands with a puzzled face. Since there are so many judges, and they haven't paid for each one, how can it be almost round? ”

"Actually, I've heard a little bit of a rumor." Li Bingxian continued to speak with a little difficulty, saying that he, the actor, was also aggrieved, and after the matter came out, as the person at the forefront, he could be said to have suffered a lot of unwarranted disasters, and it is said that many seniors left directly without congratulating him after the ceremony, which made him not embarrassed or embarrassed.

"Tell me about it." Jin Zhongming, who was confused, raised his hand casually.

"It is said that the group of people on the review committee seem to have a tendency towards 'The Two-Faced King' in the first place." Li Bingxian replied with a strange face. "I have a senior who has a good relationship with the jury, and he told me before that the atmosphere in the jury is very good for "The Two-Faced King", especially those people in the education and media circles, it is said that those people have a high degree of overlap with your film insurance fund management and supervision team, so I would like to take the opportunity to express my ...... to Zhong Ming."

"It makes sense." Li Zaibin couldn't wait to agree as if he had caught something.

Jin Zhongming was stunned for a moment, but he had to admit that this was still very reasonable.

However, after thinking for a while, he still shook his head: "It's still not right...... Because that can only ensure that "The Two-Faced King" will win more awards, but it will not ensure that other films will only win two awards, especially "League of Thieves...... This movie, no matter what, can't just take one supporting actress. ”

"That's just as well." Don't say that Lee Byung-hun is silent, even Lee Jae-bin agrees with this statement, in fact, as long as you look at it from a different perspective and look at SHOWbox, you can understand that no matter how many awards CJ wins, they can not care, but how can "League of Thieves" be convinced like this? Could it be that with so many judges, there are not many who like this movie?

What's more, the media and the audience will also think from this perspective...... Don't you have so many judges for the Big Bell Awards? If this is the case, how can "The Two-Faced King" be left alone for the time being, how did "League of Thieves", as a record-breaking movie at the box office, almost get a shaved head?

"So...... The key now is that regardless of the real situation, the media and the audience will think that we are using a black trick in private...... The aggressive kind. Jin Zhongming concluded speechlessly. And we talked about it for a long time, and the final inference is that if the League of Thieves is normal, it definitely shouldn't be like this......"

"But I really didn't do black PR!" Lee Jae-bin doesn't know what to say anymore.

"I didn't say you." Jin Zhongming raised his hand to stop the other party, and then said hello to Su Xiaoya next to him. "Get ready, call Jun Ji-hyun's seniors to come over, and President Yoo Jin-hoon of showbox, I will call Director Choi Dong-hoon right away, and ...... and Lee Jung-jae's senior, who was filming our CJ drama, also invited him to come and said that I had something to discuss with them......"

The front was fine, but when he heard the word Lee Jung-jae, Lee Jae-bin was suddenly stunned, but he woke up...... He vaguely understood that this incident was probably a coincidence composed of multiple events colliding together.

Of course, the end result was counterproductive.