Chapter 237: The Summer War Returns
In the summer of June 1984, as the summer vacation date for college and middle school students was getting closer and closer, the most box-office season for movies, the summer season, was also coming.
This year's summer has a series of good films, and the hot box office battles of the three major theaters have made a comeback.
Even the crumbling Shaw Brothers are not far behind, sending Zhang Jianting, who directed the popular "Goodbye Seven Days of Love" last year, to direct the new work "Thirty Virgins", and the film of the same name adapted from Zhang Ailing's famous "Love in a Fallen City" to land in the summer file.
As for the main players in the championship, Golden Harvest Cinema and Golden Princess Cinema, not to mention, they have already been gearing up and are determined to win the summer champion!
In terms of Golden Harvest Cinemas, this time it is produced by Debao Company, produced by Hong Jinbao, and starring comedy stars Cen Jianxun and Wu Yaohan.
The famous movie "Provincial and Hong Kong Flag Soldiers" jointly produced by McDonald Bear Company and Baohe Company.
Produced by Golden Harvest Company itself, "Mr. Your Surname" starring Zhong Zhengtao and Mi Xue.
Of course, the main force in the most finale is naturally the action blockbuster "Food Truck".
This film is the highlight of Golden Harvest this year's high hopes, and it has invested heavily in an action blockbuster filmed on location in Spain.
Following last year's "Plan A", the three kung fu stars of Cheng Long, Hong Jinbao and Yuan Biao were once again gathered to lead the starring roles, which shows that Golden Harvest attaches great importance to this movie.
As for the Golden Princess, she lost very badly last summer, and the highest-grossing "Corner of the Wall" only recorded more than 12 million.
Not to mention that compared with Golden Harvest's "Clever Tricks and Five Lucky Stars" of more than 21 million, it is the Shaw Brothers' small-budget movie "Goodbye 7 Days of Love", which also broke out with a super good score of more than 15 million.
This year, Princess Jin is back and vows to wash away the shame of being at the bottom of last year.
In this year's summer file, Princess Jin sent the romantic film "My Sassy Girlfriend" by magical director Cheng Weiliang, Huang Baiming's campus supernatural comedy "Happy Ghost", and "Family Portrait" with an all-star lineup led by Xu Guanjie to respond.
Then there is a romantic comedy "Gentleman" produced by Yongjia Company and starring Alan Tam as a standby, waiting to be played at any time.
It can be said that the Golden Princess Cinemas has worked hard for this year's summer file.
However, the senior management of Golden Harvest Company feels that this year's champion is still optimistic, and the action blockbuster "Fast Food Truck" of the three brothers is invincible!
I don't know what kind of romance movie that the so-called kid is engaged in, is it worth mentioning? Is it worth it? If Cheng Weiliang steadily makes another interesting novel action movie such as "Overlord Flower", maybe he Zou Wenhuai will look down on his opponent!
What is "My Savage Girlfriend" now, forget it, Cen Jianxun's funny action movie "Double Dragon Goes to Sea", I'm afraid they can abuse him into scum, and they don't need "Food Truck" to go out at all.
Another "Happy Ghost", I heard that it is a campus story, looking for a few little girls who are not famous to star, and the production cost is said to be only more than 12 million. A small-budget campus comedy, the box office prospect is just like that, it can't be high, and it can't threaten "Food Truck".
The last part, produced by Huang Baiming and Shi Tian, and starring Xu Guanjie, Zheng Wenya, and Zhen Ni, Zou Wenhuai felt that the most threatening thing on the Golden Princess's side was that this film deserved their Golden Harvest's attention.
Without further ado, in the competition for the summer file in 1984, Golden Harvest Cinemas took the lead in firing the first shot.
Friday, June 22. Debao's film opening work "Double Dragon Goes to Sea" officially landed in Golden Harvest Cinemas and was screened in 19 cinemas.
"Double Dragons Go to Sea" is a joke-intensive police detective comedy, which is the sequel to "Brave Double Cannon", created by Hong Jinbao, Cen Jianxun and other original members of "Shen Yong Double Cannon".
The previous work "Brave Double Cannon" had a box office of more than 15 million, and if it hadn't been for the head-to-head confrontation with Cheng Weiliang's improved "Overlord Flower", its box office might even exceed 20 million, which shows how popular this detective comedy starring Cen Jianxun and Wu Yaohan is among Xiangjiang movie audiences.
Now the sequel "Double Dragon Goes to Sea" created by the original team has familiar characters, familiar jokes, and familiar movie style, so that the majority of audiences continue to buy this sequel.
Since its release, the attendance rate of "Double Dragon Goes to Sea" has been rising, and the box office results have been rising. And the movies of the other two theaters that are opposite this comedy are miserable, and the audience is robbed of more than half.
The Shaw Brothers' old-fashioned martial arts film "Demon Hall Slaying the Dragon", directed by Chu Yuan, which was released on the 19th, was defeated, and was hastily released for 10 days before it went offline, giving way to the next film.
On Princess Jin's side, the Yongjia company film launched on the 14th, the serious police film "Public Servant" directed by Li Xiuxian, which originally had a good start at the box office, was also hit by "Double Dragon Goes to Sea", and barely dragged it to June 27, and the box office only recorded more than 6.7 million.
"Double Dragon Goes to Sea", which has no opponent, was in the limelight for a while, and the weekly box office reached an astonishing height of 9.03 million after its release for a week, which made many media exclaim that this movie is going to heaven, the sequel's performance is even better than the first one, and other films are not opponents at all, and the total box office may be 20 million in the end!
The pursuit of the media made the boss of Jiahe Zou have a bright face, and Debao Company is smiling. As the planner and starring of this movie, Cen Jianxun felt even more refreshed.
"Double Dragon Goes to Sea", which performed so well at the box office in the first week, has attracted media attention to the films to be released in other theaters.
In the end, has the new film of Shaw Brothers and Princess Jin been able to pull "Double Dragon to the Sea" down? Or will it continue to follow in the footsteps of the two movies and continue to be turned into slag by others?
The "Traitorous Ghost" starring Dillon that Shaw Brothers took out seemed to be nothing to look at, and the media unanimously turned their attention to Cheng Weiliang's new film "My Sassy Girlfriend".
will land on June 28, as the first release of the Golden Princess Cinema Summer Strong File, "My Sassy Girlfriend" is destined to become the focus of attention of the media and the industry.
Magical little director Cheng Weiliang, last time he directed his film debut "Overlord Flower" pressed the head of "Double Cannon", but last time it was a police and bandit action blockbuster, this time you made a literary romance film to come out and fight against others, hehe, this time, I'm afraid it will be the turn of "Double Dragon to Sea" The west wind overwhelms the east wind, and they will be avenged by Hong Jinbao and Cen Jianxun, right?
Literary romance films can't win comedy cop movies, most people think so.
Princess Jin's boss, Lei Juekun, actually has this idea in his heart. The opponent Golden Harvest Cinema shot so fiercely that he felt a little uneasy in his heart.
He called Cheng Weiliang and asked, "Can your romance film stop your opponent?"